We propose a tour of some desacralised churches in Cuenca to start a journey that invites to withdrawal and the search for spirituality through the work of Bill Viola. The Church of San Andrés, the Convent of Las Angélicas (now turned into the Cruz Novillo Art Center) and the Church of San Miguel, to which the Museum of Spanish Abstract Art and the Museum of Holy Week joint, are the spaces that host 16 pieces of this creator in love with video art.

Frames from “Fire Woman”, 2005 (left) and “Tristan’s Ascension”, 2005 (right)

Bill Viola has become today a reference in this discipline, not only for the innovation of his proposals, with which he found his way when video creation was still little exploited; but also because throughout his career a constant discursive line stands which becomes omnipresent and permeates every single piece in an unmistakable way. Today, part of his work is articulated in a "Mystic Way" distributed in these five spaces of the old town of Cuenca. This project, which involves a physical and temporary tour, becomes the perfect match between the places of exhibition, the old centres dedicated to worship and prayer, and the message of his works, which seem conceived for this installation.

“The Quintet of the Silent”, 2000

The search and representation of the spirituality in Viola's creations draw directly from Renaissance classicism and the Judeo-Christian tradition that has marked the history of European art since the Middle Ages. Many of his pieces emulate religious paintings that we can easily relate to our most immediate cultural heritage, both for its composition and for the use of colour and light. The author approaches his works as pictures in movement. The influence of pictorialism is clear, but the technical flair in the making and the exquisiteness of the finishes transports us to a point, suspended in time and space, which transcends everything seen so far.

“Water Martyr”, 2004

One of the star pieces of this exhibition is entitled "Tristan’s Ascension." In it, the artist wants to represent the ascent of the soul in space with a sequence in a blue tone that conveys peace and serenity. The atmosphere anticipates the climax, the enveloping sound of water abstracts us from the world, the blackness that surrounds the spectator leads his sight towards the artwork that, hypnotic, traps us to contemplate -not to observe- this process. Mysticism almost becomes material.

“Emergence”, 2002

This work delves into the relation of modern man with his spirituality, an aspect today largely abandoned and relegated to the purely personal sphere of the individual. However, our cultural heritage is very much concerned with religion, not only because of the importance of our heritage for the immense collections of works focused on these themes and the architectural treasures of the European churches and cathedrals; but also because this legacy is still present in the construction of our way of thinking (and even feeling) collectively, in our relationships with our fellowmen, the conception of good or evil, and the burden today called morality that determines to a large extent our behaviour. Above all, Bill Viola reflects with an addictive, raw work that invites, while doing self-criticism, to recover that banished part of the individual. A mystical route to walk through without haste, with the dedication that deserves to think of oneself as a being.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: