THE WOMEN?S GALLERISTS ARE STRONG IN THE NORTH ... AND IN ART MADRID

We are pleased to see how women gallery owners have strengthened their presence and visibility on the stage of contemporary Spanish art and, from Galicia and Asturias, some of their best representatives arrive at our fair.

 

Lino Lago. Yellow paint on Gioconda. Oil on linen. 122 x 81.5 cm. 2016

 

 

Moret Art is a company formed by a team of professionals specialized in the contemporary art market with a firm commitment to the dissemination and development of the work of emerging artists, both national and international, for which they have incorporated documentary supports, activities Didactic, artistic encounters and technological resources, both online and offline. In Art Madrid'17 we can see the work of his artists Xurxo Gómez-Chao, Miguel Piñeiro, Daniel Sueiras and Lino Lago.

 

Lino Lago and Daniel Sueiras are betting on a portrayal and figurative painting that bring us closer to consumer culture, giving new meaning to fixed stereotypes. Along with the others they make of Moret Art, a obligatory stop inside the fair.

 

 

Los Barreiro.Containers. Containers. Mixed technique (objects and painting). 2016

 

 

The Montenegro Gallery, in this case directed by Víctor Rodeiro Montenegro, is based in Vigo and was founded in 1987. It represents Spanish and international artists framed in Historical Vanguard and Modern International Art, reserving a special section for Galician art. Francisco Pazos, Los Barreiro, Adolfo Schlosser and Jorge Barbi are the artists with whom we are surprised in this edition, two very different visions on contemporary sculpture.

 

Los Barreiro in particular, a team that stands out for the fusion of aesthetic and conceptual ideas of both. It results in a new contribution to the object-art of single piece, with reminiscences that go from the pop art and abstract to the industrial style. A safe bet based on the current culture.

 

 

Yolanda Dorda. Sin título. No title. Mixed media on paper. 150 x 108 cm. 2016

 

 

The new Luisa Pita Art Gallery project was born to continue the activity of the Bus Station Space Gallery, founded and directed by Luisa Pita, in Santiago de Compostela since 2012. Focused now from the experience acquired as a more ambitious cultural project, With its own and more personal meaning, as a meeting point for artists of recognized prestige and emerging. The works of Yolanda Dorda and Rebeca Plana compose their proposal for Art Madrid'17.

 

Two women, with very powerful work that with great narrative expression will delight us with their presence. The oil on canvas and mixed media will meet on the stand of this gallery so fresh and dynamic.

 

 

David Morago.  Lion's Head. Acrylic and graphite on wood. 113.5x 99.5 cm. 2016

 

The gallery owner Aurora Vigil-Escalera is one of the veterans at Art Madrid and runs a new space, Aurora Vigil-Escalera Gallery, which brings together two key factors: experience - with more than 30 years in the sector - and quality. The variety in the cultural offer and the category of the artists represented become the hallmarks of this new project that is updated and adapted to the personal concerns of its director and to the continuous changes in the art sector. The ambitious proposal that brings us to the fair includes artists such as David Rodriguez Caballero, Pablo Genovés, Rafa Macarrón, Herminio, Isabel Muñóz, Juan Genovés, Ismael Lagares, David Morago and Mariano Matarranz.

 

The photographer Isabel Muñoz has been able to highlight the diversity of proposals that characterize the contemporary Spanish photographic scene, betting on the platinum styling technique and the large format with the aim of reinforcing her discourse: her passion for the body as a form of Approach to the study of the human being. While David Morago, bet on a more wild and animalistic aesthetic with his mixed techniques on board.

 

 

 Eric Bocanegra. Eric Bocanegra. Virio 2. Oil on canvas. 116 x 89 cm. 2015

 

 

The Arancha Osoro Gallery is an art space located in the exhibition center of Oviedo, dedicated to the promotion of contemporary art, discovering and working with new promises in wide collaboration with the artistic and production centers. His proposal is simple: to physically and emotionally bring current art to the people, doing it in an active way, that stimulates, that makes you feel. In Art Madrid'17 we will approach the work of Kiko Miyares, Covadonga Valdés, Eric Bocanegra and Pedro Fano.

 

Eric Bocanegra in particular, develops a style that allows him to unleash his imagery, ghosts and worries. The painting becomes his life, and this speech knows how to bring the table through oil and acrylic. A very intense and minimalist work.

 

 

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.