Art Madrid'26 – TOO MANY FLASH, WILL GIVE PHOTOGRAPHIC COVERAGE TO ART MADRID, SUPPORTING CONTEMPORARY CREATION.

Too Many Flash, the School of Photographic Entrepreneurship, a benchmark in the industry for its dynamic methodology, is committed to practical, realistic, functional and professionally oriented training.

It is an example of a school that promotes the individual style and the genuine voice of each artist, bringing its students closer to the market, encouraging interaction and connection with the main agents of the sector. In a creative, innovative and entrepreneurial environment, it generates opportunities, enhances the talents and trains the skills necessary for many photographers to make a living from their passion as freelancers.

Alumnas Autor exterios

This Art Week the school accompanies Art Madrid with a specialization in Author Photography, which is conceived to use photography as a tool for personal expression without forgetting professional criteria. The work is based on the theme to be expressed and the student is guided in the conception, preparation, realization, analysis and creative completion of a coherent and quality artistic project. This specialization program lasts 3 months and is taught by a large group of recognized professional photographers such as Matías Costa, Juan Curto, Pilar García Merino, Mireia Puigventòs and Iris Encina.

Profesores Autor

TOO MANY FLASH is recognized for being the training platform for the new generation of photographers, who transcend technique and creativity to conquer new opportunities in the market, raising the quality standards of the sector with their academic and professional preparation.

→ Discover its impactful training proposal, magnificent facilities and student work at www.toomanyflash.com




ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OSCURECER UN PAPEL. BY ROCÍO VALDIVIESO

March 5 | 7:00 PM. Galería de Cristal of the Palacio de Cibeles.


Nocturnality. Installation. Rocío Valdivieso..


Oscurecer un papel forms part of a series of actions in which the artist engages in reading through repetition, memorization, and a measured degree of improvisation. Within this framework, a non-linear mode of reading emerges from a written text that is transformed when spoken aloud, assuming a different form in the act of articulation. The texts stem from an ongoing investigation into materiality, space, the relationships between body and matter, writing, the sculptural, and a sustained interest in the exploration of voice and orality.

The material from which Oscurecer un papel is constructed consists of a collection of purchase receipts the artist has been accumulating over time. The printed text they contain, together with the action of bringing them into proximity with a heat source—thereby activating the thermal paper on which they are produced—generates meanings that revolve around the notions of consumption and wear.


Rocío Valdivieso. Latent Aura. Performance documentation.


ABOUT ROCÍO VALDIVIESO

Rocío Valdivieso is an artist, researcher, and cultural manager. She is currently a PhD candidate in Fine Arts at the Complutense University of Madrid. She holds an MA in Research in Artistic Practices from the University of Castilla–La Mancha (UCLM) and a BA in Fine Arts from the National University of Tucumán, Argentina. She was a Fundación Carolina fellow from 2022 to 2023. She currently co-directs Errática. Laboratory of Processes and Critique in Madrid, alongside Romina Casile.

She was part of the PEEPA 2023 Program at the Centro de Residencias Artísticas, Matadero Madrid. She completed the 2021/22 Artists Program at Universidad Torcuato Di Tella, Buenos Aires, and in 2020 participated in the Intensive Curatorial Program of Proyecto PAC at Galería Gachi Prieto, Buenos Aires. She received the Visual Arts Promotion Award at the 4th Visual Arts Week of the Ente Cultural de Tucumán. She was awarded an AUGM scholarship for an exchange residency at UNESP, São Paulo, Brazil. She also participated in the International Residency Program La Ira de Dios and in the Acéfala Galería Residency for Argentine artists.