Art Madrid'25 – UNUSUAL CONTEMPORARY SCULPTURE

The urban space appears as an immense blank canvas that offers a multitude of options to accommodate surprising, ingenious and, above all, large proposals. The visual strength of these pieces is capable of modifying the environment and generating a great attraction, in addition to energising the activity and serving as a way to channel global messages that seek a direct change in the community. In this panorama, the urban sculpture reveals itself as the great winner. The riskiest and voluminous works claim their share of prominence by living with other disciplines that also make their way into the cities. We bring you some of the most curious works conceived for the public space.

Richard Jackson, “Bad Dog”, 2013 (via publicdelivery.org)

Richard Jackson made this temporary sculpture outside the Orange County Museum of Art, in Santa Ana, California, on the occasion of the retrospective that the centre dedicated to him in 2013. The author wanted to open the debate about the role of humour in art, and of course, he got it. "Bad Dog" achieved a significant impact. The work of this artist is very focused on the double meanings, irony and the fight against stereotypes in art. The result is eclectic and challenging to define work that breaks moulds.

Ugo Rondinone, “Seven Magic Mountains”, Las Vegas, Nevada, 2016 (photo by Gianfranco Gorgoni)

Other authors prefer to place their proposals in natural spaces where asphalt and cement are far away. This is the work of Ugo Rondinone, which is committed to using elements of the environment, such as stones and giving them a layer of colour to create his compositions. As assembled pieces of large format, its columns of painted rocks rise as beings from another world and remind us of the indigenous totems that evoke the ancestor's spirits. His work swings between the landart and the popart taken to desolate and diaphanous places, as with his famous "Seven Magic Mountains", located in the Nevada desert.

Eduardo Catalano, “Floralis Genérica”, 2002 (via www.craiglotter.co.za)

Urban works are also vehicles for symbolic values. "Floralis Generica" is a huge flower-shaped sculpture made of aluminium, stainless steel and concrete. The architect Eduardo Catalano donated it to the city of Buenos Aires in 2002. Since then, it is installed in the United Nations Plaza, in the centre of an artificial lake. Thanks to an electric mechanism, the flower opens its 23-meter petals every morning and closes at dusk. With this simple gesture, this work represents the hope of each new day and the rebirth of life, and today has become a symbol of the city.

Costas Varotsos, “Dromeas”, 1994

In a review of the futuristic movement that triumphed in the first decades of the twentieth century, the work Dromeas ("The Runner") is a 12-meter high sculpture made entirely of superimposed green glass sheets. The Greek Costas Varotsos wanted to represent the strength, momentum and speed of the racers and pay homage to the start of the Olympic games, where athletics was one of the first disciplines to consolidate. In the middle of the Marathon’s Way, in Athens, this work seems to gain speed and erase its contours to the wind.

Charles Robb, “Charles La Trobe”, 2007

In this list, we cannot forget the sculpture of Charles La Trobe made by Charles Robb in 2007 that we can see in Melbourne. Charles Joseph La Trobe was a public figure in the Australian colony of Victoria driving several cultural projects between 1839 and 1854, a period in which the Royal Botanic Gardens, the State Library, the Victoria Museum, the National Gallery of Victoria and the University of Melbourne. Robb's decision to create a piece by presenting the figure face down was a way of questioning the meaning and purpose of contemporary monuments dedicated to celebrities or people of public interest. Today this work made of plastic and fibreglass can be seen at La Trobe University in Bundoora.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.