Mónica Egido. Courtesy of the artist.

INTERCESSIONS. PERFORMANCE CYCLE X TARA FOR WOMEN

Art Madrid celebrates its 19th edition from March 6 to 10, 2024 at the Galería de Cristal of the Palacio de Cibeles. During the Art Week, Art Madrid becomes an exhibition platform for national and international galleries and artists. With the intention of creating a space of expression for emerging artists, our fair has joined forces with the Tara For Women Foundation, which, in its mission to empower and strengthen talented women, becomes a collaborator of Art Madrid's renewed Parallel Program with the Performance Cycle: Intercessions X Tara For Women.

PERFORMANCE VACÍO. FROM THE SERIES FOMO. MÓNICA EGIDO

Wednesday - March 6 - 19:00h. Galería de Cristal of the Palacio de Cibeles.

FOMO (Fear of Missing Out) is a diagnostic label under which people of the same generation suffer high levels of anxiety and stress due to the fear of not complying with everything that society imposes; they live in a constant state of alert that leads to a deterioration of their physical and mental health.

The social demands imposed, together with the maximum development of capitalism, consumerism and productivism at all levels, make us human beings self-imposed to take advantage of every second, forgetting the need to stop, rest, get bored and "not to do".

Still from the FOMO Project. 2023.

This project aims to give visibility to this social problem and create a space for debate to talk about an issue that affects thousands of people. We must ask what is the origin of the desire to be connected to what others are doing at all times, and what are its effects at the individual level, from a neuroscientific and psychological point of view; and what are its effects at the social level, from an anthropological and philosophical point of view.

Vacío reflects on the feeling of dissatisfaction and constant unhappiness suffered by many people of the millennial generation. With this performance, Mónica Egido claims that a profession or career does not define us as people, that we can be mediocre once more, and in general stop filling those "empty" spaces of content and constant experiences, to stop doing and just BEING.

Still from the FOMO Project. 2023.

ABOUT THE ARTIST

MÓNICA EGIDO. Salamanca, 1994

Mónica Egido (Salamanca, 1994) is a visual artist with a background in physiotherapy and specialization in neuroscience of chronic pain and obstetrics. She has excelled in the field of photography, being selected for Futures Photography 2023 and awarded a grant by PhotoEspaña. Her work, exhibited in various spaces in Europe, addresses different issues of neuroscience in relation to health, using art as a mechanism for dissemination, as in her latest project FOMO, where she talks about the impact of permanent anxiety on physical and mental health. Her piece Vacío reflects on the feeling of dissatisfaction and unhappiness that many people of the millennial generation suffer from.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.