Mónica Egido. Courtesy of the artist.

INTERCESSIONS. PERFORMANCE CYCLE X TARA FOR WOMEN

Art Madrid celebrates its 19th edition from March 6 to 10, 2024 at the Galería de Cristal of the Palacio de Cibeles. During the Art Week, Art Madrid becomes an exhibition platform for national and international galleries and artists. With the intention of creating a space of expression for emerging artists, our fair has joined forces with the Tara For Women Foundation, which, in its mission to empower and strengthen talented women, becomes a collaborator of Art Madrid's renewed Parallel Program with the Performance Cycle: Intercessions X Tara For Women.

PERFORMANCE VACÍO. FROM THE SERIES FOMO. MÓNICA EGIDO

Wednesday - March 6 - 19:00h. Galería de Cristal of the Palacio de Cibeles.

FOMO (Fear of Missing Out) is a diagnostic label under which people of the same generation suffer high levels of anxiety and stress due to the fear of not complying with everything that society imposes; they live in a constant state of alert that leads to a deterioration of their physical and mental health.

The social demands imposed, together with the maximum development of capitalism, consumerism and productivism at all levels, make us human beings self-imposed to take advantage of every second, forgetting the need to stop, rest, get bored and "not to do".

Still from the FOMO Project. 2023.

This project aims to give visibility to this social problem and create a space for debate to talk about an issue that affects thousands of people. We must ask what is the origin of the desire to be connected to what others are doing at all times, and what are its effects at the individual level, from a neuroscientific and psychological point of view; and what are its effects at the social level, from an anthropological and philosophical point of view.

Vacío reflects on the feeling of dissatisfaction and constant unhappiness suffered by many people of the millennial generation. With this performance, Mónica Egido claims that a profession or career does not define us as people, that we can be mediocre once more, and in general stop filling those "empty" spaces of content and constant experiences, to stop doing and just BEING.

Still from the FOMO Project. 2023.

ABOUT THE ARTIST

MÓNICA EGIDO. Salamanca, 1994

Mónica Egido (Salamanca, 1994) is a visual artist with a background in physiotherapy and specialization in neuroscience of chronic pain and obstetrics. She has excelled in the field of photography, being selected for Futures Photography 2023 and awarded a grant by PhotoEspaña. Her work, exhibited in various spaces in Europe, addresses different issues of neuroscience in relation to health, using art as a mechanism for dissemination, as in her latest project FOMO, where she talks about the impact of permanent anxiety on physical and mental health. Her piece Vacío reflects on the feeling of dissatisfaction and unhappiness that many people of the millennial generation suffer from.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.