Do you know the work and the different projects developed by VEGAP? This year, you will get to know first-hand the extensive work developed by Visual Entidad de Gestión de Artistas Plásticos (VEGAP): the organisation collaborates with the fourteenth edition of Art Madrid and will have a specific booth at the fair.

#Europeforcreators campaign.

As many of you will know, VEGAP is the organisation that has been managing intellectual property rights for visual creators in Spain for almost thirty years. Painters, sculptors, photographers, illustrators, designers, video artists, net artists and architects… all the visual creators. Currently, VEGAP represents more than 150,000 artists from 46 countries, provides cultural management services to a multitude of Spanish cultural institutions, as well as VEPGAP collaborates with the gallery sector, through the Galleries Associations, among others.

In addition to these tasks, VEGAP will present its Image Bank project: a huge catalogue of contemporary art images that offers all professionals related to the publishing, advertising, multimedia, television or audiovisual producers sectors, more than 60,000 exclusive images of the most representative artists of the contemporary creation. In a very fast and simple way, in the same and only management, the user obtains together the image, the license of use for the reproduction/distribution as well as the public communication of the work. This catalogue is exceptional because of the high technical quality of the images. Also, both the choice process and the treatment of the colour of the images has been supervised by the authors or, in any case, his inheritors.

The organisation is also in charge of the “Propuestas VEGAP” Competition, a contest conceived by artists to help artists. Born in 1997, on the initiative of the extinct Fundación Arte y Derecho, the main purpose of "Propuestas" is to stimulate visual creation by supporting the production and financing of artistic projects by visual creators. It is a unique contest of its kind, as it finances the creation and not the acquisition of works, of all branches of visual creation: plastic arts, photography, new forms of artistic expression, illustration and graphic design.

Throughout 22 editions, independent juries constituted by some of the most relevant artists of the Spanish scene, have distributed more than one million euros among around more than 300 artworks, making this contest one of the most artistic remarkable patronage projects of the cultural sector. The last year's award money was 50,000€ divided into 5 prizes, and the winners were the artists Nuria Güell, Ismael Iglesia, Diego del Pozo Barriuso, Clara Carvajal and José María Medina Manrique. The call for the 2019 edition will soon open.

Also, during the celebration of the fair you will be able to know the "Arte y Derecho" Collection, a publication edited by Trama. It was created in 2003 by Fundación Arte y Derecho and today is still managed by VEGAP. The publishing house, which has almost twenty titles, is specialized in two lines of research. On the one hand, you can find titles dedicated to legal issues, aimed at scholars and researchers of Copyright in their speciality authors of visual creation. With essays as enlightening as “Protección Jurídica de Videojuegos” (Francisco Javier Donaire y Antonio José Planells de la Maza, 2012), “Los creadores visuales ante la reforma de la Ley de Propiedad Intelectual” (Javier Moscoso del Prado, Alberto Bercovitz, Juan Antonio Xiol Ríos, Alberto Corazón y Javier Gutiérrez, 2007) or “Protección y límites del Derecho de Autor de los Creadores Visuales” (Antonio Delgado Porras, Alberto Bercovitz, Juan José Marín, Carola Streul, Javier Gutiérrez, Rafael Sánchez Aristi, Asunción Esteve Pardo, 2006),among others.

And on the other hand, there are other titles related to the essays on art that have been the subject of the different editions of the prizes of the "Escritos sobre Arte" Competition, also organized by the Fundación Arte y Derecho and which its name is given in Fundation’s memory. You can find thematic lines as suggestive as “Paracinema” (Esperanza Collado, 2012), “Iconoclasia, historia del arte y lucha de clases” (José María Durán Medraño, 2010), “Arte y Posfordismo” (Octavi Cameron, 2007) or “El montaje expositivo como traducción” (Isabel Tejeda, 2006).

Thus, the committed work of the VEGAP organisation, which has in the structure of its organizational chart great artists such as Antón Patiño, Montserrat Soto, Eva Lootz, Alfonso Albacete, Juan Genovés, Susana Solano, Chema Madoz or Esther Pizarro, among many others, will be promoted at the Art Madrid fair.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: