ART MADRID-PROYECTOR’19: CELEBRATING VIDEO ART

As every year, Art Madrid organizes activities focused on contemporary art that take place throughout the month of February and with which the fair invites the public to participate in a much more active way. In this edition, the program is focused on contemporary video art, especially concerning the most recent Spanish media creation.

The wide range of activities, organized by Art Madrid and curated by the PROYECTOR Festival, includes ranging from professional workshops, conversations with artists, lectures, master classes to curated screening programs; as well as is maintained with the collaboration of Obra Social "La Caixa" and the Community of Madrid, through its spaces CaixaForum Madrid and Sala Alcalá 31 respectively. In addition, the program has the support of Cervezas La Virgen, One Shot Hotels and the Culture and Sports Area of Madrid City Council. With this program, Art Madrid becomes a platform for new trends in video and media art, inviting everyone to participate in the most recent contemporary art movements.

Although it is more than 60 years old, video art is understood as an artistic expression, presently it is still a discipline, not too very well-known and important in the most frequent cultural circuits. However, we are facing an expanding, growing moment of these forms of creation, in fact, video creation is one of the increasingly recurrent languages among contemporary authors. The program welcomes new projects that belong to this discipline as well as its knowledge and value, qualities that over time are reflected in the ephemeral character of this type of works and the circumstances surrounding its collection.

"Sweet dreams are made of this" (2016) frame by Carlos Aires.

The activities are presented under the curatorship of Mario Gutiérrez Cru, director of the ground-breaking PROYECTOR festival, a must-see event that takes place in Madrid consisting of audio-visual creation and its multiple elements that have worked hand to hand with hundreds of artists, gallerists, collectors and cultural institutions for more than ten years. The Program is planned into two large segments, each one organized in one of the two locations: CaixaForum Madrid and the Sala Alcalá 31 Auditorium.

On the one hand, the "58 formas de mirar el cuerpo" workshop will take place at CaixaForum throughout Monday 11 and Thursday 14 of February, a unique opportunity of understanding not only new media arts but also their relationship with performing arts by the hand of the renowned creators Elena Córdoba and David Benito. Reflecting specifically on the different ways of understanding and performing dance practices, is a workshop aimed at investigating the experimental, expressive and semiotic possibilities of body language and its relationship with space.

"EverdayMasks" (2017) frame by Paula Lafuente.

On the other hand, the Sala Alcalá 31 Auditorium will host, from Thursday, February 21 to Saturday, February 23, conversations surrounding video art and media art screening sessions. The first conversation will bring together specialists such as Teresa Sapey, Eva Ruiz, Marta Pérez Ibáñez, Idoia Hormaza de Prada and Enrich Abogados in a talk aimed at creating discussion and a thinking forum. Open to all, in this activity the participation of the architect and designer Teresa Sapey is worth reminding, who will not only explain what factors may motivate buying video art but will also accompany us in an exclusive screening session about her media collection; an avant-garde collection that will provide the following artworks:

Candice Breitz with Becoming Cameron (2003), edición 2/3

Hussein Chalayan with Afterwords (2000), edición 3/5

Julian Opie with Sara Undressing (2004), edición 2/4

Marina Abramovic with Nude with Skeleton (2002-2005), edición 4/5

Eugenio Ampudia with Fuego Frío 2 (2004), edición 5/6

"Heteronímia" (2017) frame by Márcia Beatriz Granero.

The other appointments, on Friday the 22nd and Saturday the 23rd, include a conversation with the artists Eugenio Ampudia, Mateo Maté, Carlos Aires, Democracia, Cristina Garrido and Rubén Martín de Lucas who will present their media artworks in a dialogue with the public moderated by the artist and researcher Daniel Villegas, offering a unique opportunity to get to know directly their creative processes. Other highlight is the master class by Rogelio López Cuenca, one of the most outstanding national creators in the media art field. Also, the program includes two screening sessions curated by PROYECTOR: under the titles "Del cuerpo presente al cuerpo performativo" and "Ciudades" will present suggestive media works by about thirty international artists.

With this broad Parallel Program, Arte Madrid is fully committed to the most recent video art forms and narratives, which are as varied as they are complex and enriching. Thus, the fair contributes to the promotion and knowledge of the growth video art creation that, without doubt, connected especially with our current form of communication.

All the activities in detail in the Activities section

 

If visual arts arouse emotions in the viewer, and also gastronomy, at its finest, can cause a similar effect, the relationship between both "disciplines" is more than demonstrated.

Cheese is a fundamental piece in gastronomy, its diversity allows it to be part of gastronomy different moments, from starters to desserts, and that is why Art Madrid includes it in this year’s edition of the Fair from an ambitious place. Cheese is given this way a closest view to the creation of a work of art, both from the point of view of the time spent in its execution process and the almost personalized study dedicated to each piece during its elaboration.

Like a plastic artist, the Cheese Master Affineur executes a series of actions making each piece an exclusive and individualized element. This is what Madrid cheese factory QAVA de Quesos and its Master Afinador José Luis Martín achieve.

QAVA & MARTÍN AFINADOR is a new store concept: a unique space designed to taste, learn, promote and buy cheese in Madrid, in the heart of Retiro district."

José Luis Martín is a key piece in the QAVA cheese factory. He has been working in the cheese world for more than 30 years, providing training throughout the world, visiting cheese shops, consulting and advising on the design and implementation of one of the most emblematic cheese shops in Spain. The fact of knowing the producers personally, and even advising them on the manufacture and design of their products, allows him to select specific batches, at different stages of maturation, to complete the cheese ripening and then convert each piece into a unique product, different and with its own distinct character, the signature of the Cheese Master.

In the profile of the Master Martín Afinador experience and pure knowledge merge. Martín Afinador is an advisor and consultant for artisanal cheese factories and product design, and for the best-specialised stores in the country, director of Gourmetquesos, director and coordinator of the Championship of the Best Cheeses in Spain during nine editions, technical director and jury in national and international cheese competitions and tastings, collaborator of the Ministry of Agriculture and the Academy of Spanish Gastronomy, director and coordinator of the cheese section of the Repsol Guide to the Best Foods in Spain and trainer for hospitality schools and food centres teaching, among other activities.

Cheese ripening is a complex process that requires time and dedication, in addition to a developed use of the senses. The Master Cheese Tuner, as a specialist in the field, works in all cheese stages (varied and complex), controls all stages of raw material transformation, supervises the evolution and development of cheeses according to the characteristics of each one of them, verifies the quality and the state when the cheeses arrive at their cellars, checks their care and conservation, and; finally, he controls its packaging and the type of wrapping suitable for its best preservation.

In Qava de Quesos they have two Cheese Refining Cellars. In these "tuning caves" or refrigerated chambers designed in constant conditions of temperature, humidity and ventilation, "we take great care of the cheeses until they reach their optimum point of consumption". The work of refining involves placing the cheeses on wooden shelves, turning them over daily and/or washing them frequently, brushing them periodically, as well as other regular handlings.

Among the services offered by Qava de Quesos, we can find specific courses and workshops, events for groups and companies, and advice on shop design and ripening rooms.