Paradoxes refer to situations or reasonings that escape the logic of common sense, producing an effect of contradiction and uncertainty that our subconscious rejects as true. Art has also worried about this issue and some creators have wanted to deceive our senses with impossible images and visual tricks. The success, in these cases, is that the resulting works are perfectly real, but the ideas expressed are implausible and oblige us to pay special attention to what we see.

Escher, “Ascending and Descending”, 1960

The games of perspectives and the optical illusions feed on the schemes that our mind has, after years of observation and interaction with the environment. We tend to classify the things that we see within the patterns of normality and frequency that our senses dictate to us. Thus, if we analyse a cube-like shape, our brain reconstructs the faces we do not see to create a mental image of the figure. It is precisely these mechanisms what allow visual paradoxes, impossible perspectives and false appearances.

Anamorphic Art by István Orosz

This is also an extensive field of expression for mathematical calculation and geometric games. In many of these riddles, there is an imperceptible trap that deceives our reason and prevents us from seeing reality. Nothing is what it seems. And our logic is not used to being confused with pranks and tricks. However, this may be a good boost to promote alternative thinking and force us to face things from new points of view.

Frame from “Inception”, by Christopher Nolan, 2010

Although the use of these resources seems more typical of the traditional circus and magic, conceived to distort reality, it is still an element of deep impact that, when used cleverly, produces a great effect. So did Christopher Nolan in the film Inception, where the protagonists had to work out their imagination to create visual labyrinths from which to flee when needed; like the circular stairs that rise infinitely, something, obviously, impossible.

Paradoxical Art Sculptures By Nancy Fouts

Escher has largely worked this idea. His work is full of visual games that confuse the viewer and that defy the laws of gravity and our (predictable and known) three-dimensional space. That is the advantage of drawing, which allows to depict these optical illusions without any limitation on paper. Other artists explore the field of conceptual paradoxes, and create pieces with opposing ideas in artworks that often hide a humorous reading of reality, because contradictions also serve for that (what, if not, irony or sarcasm are?). A true gift for the senses.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: