Paradoxes refer to situations or reasonings that escape the logic of common sense, producing an effect of contradiction and uncertainty that our subconscious rejects as true. Art has also worried about this issue and some creators have wanted to deceive our senses with impossible images and visual tricks. The success, in these cases, is that the resulting works are perfectly real, but the ideas expressed are implausible and oblige us to pay special attention to what we see.

Escher, “Ascending and Descending”, 1960

The games of perspectives and the optical illusions feed on the schemes that our mind has, after years of observation and interaction with the environment. We tend to classify the things that we see within the patterns of normality and frequency that our senses dictate to us. Thus, if we analyse a cube-like shape, our brain reconstructs the faces we do not see to create a mental image of the figure. It is precisely these mechanisms what allow visual paradoxes, impossible perspectives and false appearances.

Anamorphic Art by István Orosz

This is also an extensive field of expression for mathematical calculation and geometric games. In many of these riddles, there is an imperceptible trap that deceives our reason and prevents us from seeing reality. Nothing is what it seems. And our logic is not used to being confused with pranks and tricks. However, this may be a good boost to promote alternative thinking and force us to face things from new points of view.

Frame from “Inception”, by Christopher Nolan, 2010

Although the use of these resources seems more typical of the traditional circus and magic, conceived to distort reality, it is still an element of deep impact that, when used cleverly, produces a great effect. So did Christopher Nolan in the film Inception, where the protagonists had to work out their imagination to create visual labyrinths from which to flee when needed; like the circular stairs that rise infinitely, something, obviously, impossible.

Paradoxical Art Sculptures By Nancy Fouts

Escher has largely worked this idea. His work is full of visual games that confuse the viewer and that defy the laws of gravity and our (predictable and known) three-dimensional space. That is the advantage of drawing, which allows to depict these optical illusions without any limitation on paper. Other artists explore the field of conceptual paradoxes, and create pieces with opposing ideas in artworks that often hide a humorous reading of reality, because contradictions also serve for that (what, if not, irony or sarcasm are?). A true gift for the senses.

Liquitex at Art Madrid’26: Creativity, Innovation and a Commitment to the Future of Art

Since 1955, Liquitex has built a distinguished legacy rooted in continuous innovation, technical excellence, and unwavering support for the artistic community. Its history is closely intertwined with the evolution of contemporary art, accompanying generations of creators with materials that expand expressive possibilities and encourage fearless experimentation.

At the 21st edition of Art Madrid, Liquitex renews its commitment to contemporary creation, reaffirming its position as a leading brand in professional acrylics and a strategic partner to both emerging and established artists.

Liquitex has transformed the world of acrylics since inventing the first water-based acrylic paint. Today, its portfolio continues to set industry standards through advanced formulations, exceptional color vibrancy, and remarkable versatility across artistic disciplines. Each product is designed to provide total control over color, texture, and finish, empowering artists to explore new techniques and develop work with a distinct voice. For Liquitex, innovation is not an end in itself, but a catalyst for creative freedom.

Under the tagline Just Imagine, Liquitex invites artists to challenge boundaries and embrace art as a space of limitless possibility. This philosophy not only defines its creative approach but also translates into a tangible commitment to artistic growth, offering materials conceived to support experimental processes and contemporary narratives.

Every brushstroke, every blend, and every surface transformed with Liquitex becomes an opportunity to imagine without constraint and create bold visual narratives.

Liquitex and the Support of Emerging Talent: Espacio Nebrija

At Art Madrid’26, Liquitex strengthens its dedication to nurturing and professionalizing emerging talent through its sponsorship of Espacio Nebrija, a curatorial initiative developed by Universidad Nebrija. For the second consecutive time, the project offers Fine Arts students the opportunity to make their professional debut within the contemporary art circuit.

Curated by Luis Gárciga, the project proposes a critical reflection on artistic pedagogy, the art market, and technology through the concept NotanIA SipedagogIE—an aesthetic, empathetic, and anti-algorithmic pedagogy that champions Aesthetic Intelligence in response to creative automation.

The stand is conceived as a space of transition, resistance, and experimentation, bringing visibility to the processes, aspirations, and perspectives of a new generation of artists in formation. Thanks to Liquitex’s support, participants have access to professional-grade materials that enable them to develop their projects with complete technical and conceptual freedom, fostering an environment grounded in research, experimentation, and critical inquiry.

Liquitex’s presence at Art Madrid’26 underscores its commitment to a responsible brand model actively engaged with the future of art. Recently awarded B Corp Certification, Liquitex joins a global community of companies dedicated to sustainability, transparency, and social responsibility.

This recognition affirms a long-term vision centered on artistic excellence, environmental stewardship, and support for creative communities—values reflected both in the development of new products and in the brand’s active involvement in cultural initiatives.

At Art Madrid’26, Liquitex continues to champion contemporary creativity, accompanying artists in their exploration of new visual languages and reaffirming that art, when equipped with the right tools, knows no boundaries. Because imagining is always the first step toward transforming reality.

ABOUT LIQUITEX

The world-leading professional acrylic brand Liquitex joins Art Madrid’26 as a sponsor, reinforcing its mission to empower artists and support contemporary creation through Espacio Nebrija.

At the 21st edition of the fair, the brand reaffirms its purpose of helping individuals connect with their creative energy, encouraging them to imagine and tell stories through art. Liquitex, the American brand recently awarded B Corp Certification, celebrates an achievement that not only welcomes it into a global community of purpose-driven companies but also reinforces its long-standing commitments.

These commitments encompass artistic excellence, sustainability, social responsibility through engagement with artists, employees, and local communities, and transparency within its business model. Liquitex remains dedicated to continuous innovation and product development, striving to serve as a force for positive change in society and for the environment—leaving a more meaningful and responsible legacy for the future.