Paradoxes refer to situations or reasonings that escape the logic of common sense, producing an effect of contradiction and uncertainty that our subconscious rejects as true. Art has also worried about this issue and some creators have wanted to deceive our senses with impossible images and visual tricks. The success, in these cases, is that the resulting works are perfectly real, but the ideas expressed are implausible and oblige us to pay special attention to what we see.

Escher, “Ascending and Descending”, 1960

The games of perspectives and the optical illusions feed on the schemes that our mind has, after years of observation and interaction with the environment. We tend to classify the things that we see within the patterns of normality and frequency that our senses dictate to us. Thus, if we analyse a cube-like shape, our brain reconstructs the faces we do not see to create a mental image of the figure. It is precisely these mechanisms what allow visual paradoxes, impossible perspectives and false appearances.

Anamorphic Art by István Orosz

This is also an extensive field of expression for mathematical calculation and geometric games. In many of these riddles, there is an imperceptible trap that deceives our reason and prevents us from seeing reality. Nothing is what it seems. And our logic is not used to being confused with pranks and tricks. However, this may be a good boost to promote alternative thinking and force us to face things from new points of view.

Frame from “Inception”, by Christopher Nolan, 2010

Although the use of these resources seems more typical of the traditional circus and magic, conceived to distort reality, it is still an element of deep impact that, when used cleverly, produces a great effect. So did Christopher Nolan in the film Inception, where the protagonists had to work out their imagination to create visual labyrinths from which to flee when needed; like the circular stairs that rise infinitely, something, obviously, impossible.

Paradoxical Art Sculptures By Nancy Fouts

Escher has largely worked this idea. His work is full of visual games that confuse the viewer and that defy the laws of gravity and our (predictable and known) three-dimensional space. That is the advantage of drawing, which allows to depict these optical illusions without any limitation on paper. Other artists explore the field of conceptual paradoxes, and create pieces with opposing ideas in artworks that often hide a humorous reading of reality, because contradictions also serve for that (what, if not, irony or sarcasm are?). A true gift for the senses.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.