Art Madrid'24 – WARHOL: MAKING HIS WAY THROUGH COLOUR COPIES

 

 

 

Warhol was an outsider. An artist of Czech origin that moved to the United States who knew how to take advantage of the kindness and badness of the social and economic system that welcomed him. From his beginnings as a graphic designer in New York, this misplaced creator was able to make a critical reading of the environment to produce the pieces that have made out of his work an iconic reference of contemporary art.

 

 

 

Andy Warhol. “Brillo Box”, 19664-1968. Museo colleção Berardo, Lisboa. © 2017 The Andy Warhol Foundation for the Visual Arts, Inc. / VEGAP

 

 

 

The modernity of his proposals, if the term is considered appropriate, was misunderstood at the beginning. The fame of this artist was built up with perseverance and obstinacy. Following a pattern faithful to his ideas and a colourful spirit but not innocuous, Warhol was able to overcome the setbacks of the market to stand up his own visual identity.

 

 

 

Andy Warhol. Cows on painted paper, 1966. Collection of the Andy Warhol Museum, Pittsburgh. © 2017 The Andy Warhol Foundation for the Visual Arts, Inc. / VEGAP

 

 

 

This exhibition highlights one of the essential aspects of his creative process, so related to graphic art. The possibilities of unlimited reproduction of his works, an aspect that reflects the American mentality of the super production based on the assembly line, clashes with the personalisations that Warhol made and with the own characteristics of this process, in which there are never two pieces absolutely identical. The density of the inks, the imperfections of the support, the wear of the plates... make the pieces, even conceived to be reproduced in mass, never be identical.

 

 

 

Andy Warhol. “Kétchup Heinz Box”, 1964. Collection of the Andy Warhol Museum, Pittsburgh. © 2017 The Andy Warhol Foundation for the Visual Arts, Inc. / VEGAP

 

 

 

The exhibition traces the career of this artist up to his death, who faced the last creative years with a turn to the business world, another aspect that reflected the impact of the American idiosyncrasy in his career choices. After an assassination attempt in 1968, Warhol becomes a character in himself, a creator who made of his own image an iconic element at an international scale.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024