Art Madrid'25 – WE LET OURSELVES GET SURPRISED BY CHEMA MADOZ

Navigating counter-current has never been easy. It puts us in a situation of tension that forces us to try our best. However, this is how elite swimmers train in swimming pools adapted to generate a torrent of water that athletes must fight with stubborn efforts and determination. As remote as the comparison may seem, this is also the path that some authors choose to find their creative identity and create their own style that identifies themselves and with which they feel fulfilled. Fighting against the trend is usually the usual tonic in these cases, because breaking the mould means being exposed to criticism of those who still do not understand the birth of a new era, a paradigm shift.

ChemaMadoz, “Sin título”, 1999, © VEGAP2019

To some extent, this is the story of Chema Madoz. Loaded with his camera since childhood, at age 20 he decided to devote himself completely to this discipline and delve into unexplored terrain, compared to the already established canons of great photographers. In his first exits, he hoped that the street would spontaneously offer him the images he repeatedly sought in his mind. Chance, however, was more withdrawn and arbitrary than his ambition intended. Thus, in a progressive way, he was able to accommodate the study composition, leaving aside the chance and discovery, so predicated of naturalistic photography, to shape his own ideas and dream images.

ChemaMadoz, “Sin título”, 2000, © VEGAP2019

Nevertheless, Madoz is indebted to natural inspiration. Not too aware of this, at the conclusion of a series or a project, he noted the almost permanent presence of natural motives in his work. These games of the imagination and the mind are presented as double visual senses, a trick of the photographic language where not only the quality of the composition is decisive, but the role also played by the viewer's mind, open to fill in the information gaps and the contradictions of the image with their own ideas. A sway of referents that feeds on elements of our environment, which takes advantage of the textures, the contours, exploits the ambivalent forms, the polysemic uses of the objects that become protagonists of his pieces.

ChemaMadoz, “Sin título”, 2004, © VEGAP2019

It is precisely around nature that we can enjoy today an exhibition that brings together some of the author's most emblematic works made between 1982 and 2018, and that will be open to the public until the 1st March at the Villanueva Pavilion of the Royal Botanic Garden. As the curator of the exhibition, Oliva María Rubio, explains, the exhibition “melts the vegetable, animal and mineral realms, giving rise to a kingdom of its own in which he transforms leaves, branches, clouds, woods, plants, flowers and stones offering the more unexpected combinations." A photographic path that always demonstrates the ability to be surprised at life.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.