Art Madrid'25 – WHAT DO ARTISTS' STUDIOS HIDE?

Visiting an artist's studio means entering an intimate field and breathing the creative environment that surrounds the author's work. When one enters this space, all senses are on to trace and locate those little details that tell us a little more about the spirit and thought of the artist, the corrected sketches, the rectifications, the essays, the tests pinned on the walls, the traces in reused paper, the notes, the newly sharpened pencils, the stains of paint... We speak of orderly chaos, of a sphere where work and inspiration coexist and that the creators resist sharing, because, sometimes, opening the doors of the studio is almost like opening the doors of the soul.

Visiting Rubén Martín de Lucas' studio during Art Madrid'19

These spaces also have a halo of mystery, intimacy and familiarity in which we must move forward cautiously, being careful not to go too deep, to discover the secrets as far as the artist wants to confess. But it is also the ideal opportunity to enter into direct communication with the work, to know the production process from its beginnings to the end, to understand the doubts, the intentions, the aim and the message of a project from the bowels.

In the past editions of Art Madrid, we were lucky to visit Rubén Martín de Lucas's and Okuda San Miguel's studios, guest artists in 2019 and 2018 respectively. With Martín de Lucas we were able to know in detail his great vital creative project “Stupid borders”, from which different concrete actions with their titles derive. Still, all of them respond to the same idea: deepen in the relationship of man with the earth and understand the artificial patterns that we impose as a society. In the studio, we could see his most recent pieces and understand the process of conception and expression, the reasons for choosing one discipline or another, his latest video works and the millions of notes and sketches of each line of the project.





Okuda San Miguel opened for us the doors of his studio in 2018. This large diaphanous white-painted unit looked like the perfect canvas for its multicoloured pieces, in the middle of shelves and tables full of spray cans. At the time of the visit, the artist was giving the final touches on the work "Lake of Desire" of 6x3 m, which he made exclusively for Art Madrid and could be seen at the entrance of the fair. This painting is inspired by the Garden of Earthly Delights by El Bosco, an author of reference for Okuda and that continues to arouse the interest, surprise and curiosity of many. The large format pieces coexist with small-sized enamels, in addition to sculptures, test boards and huge sketches for buildings' facades. Because Okuda works big and has a complete team that helps him focus on his work. As he explains, the creative process never stops, and having a team allows him to carry out so many projects at once.

Guillermo Peñalver, “Yo, dibujando” (detail), 2019

Some other artists make their own home their studio. This is the case of Guillermo Peñalver, to whom the ABC Museum of Illustration dedicated an exhibition within its program "Connections" with the title "Self-portrait inside." His voracity for the cropping, the use of paper in various shades, the overlapping of whites and the discreet use of the pencil make Peñalver's work a delicate and intimate one, like the scenes he recreates. In this case, the vision of his collages is like a visit to their house/studio, where the rooms become multipurpose spaces, and the daily actions take the stage. The last work of this author is a sincere exercise where he represents his day to day from the precarious reality of the creator that fuses his work with his daily activity.

FAC 2015

Honouring this direct relationship with the author that occurs when visiting the studio, David Heras launched his project FAC (Home Art Fair), which counts already on five editions. The idea is to foster an open dialogue with the creators by exhibiting their works in a domestic environment and eliminating traditional market barriers. Although the initiative continued to grow, the original proposal was born in David's own house, who opened his studio and his home to exchange, knowledge and experience. It is about linking to art from personal experience, meeting the artists and enjoying their work, whether in the kitchen, the living room or the bedroom.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.