Art Madrid'26 – WHAT WILL BE NEW IN THE PARALLEL PROGRAM?

In its 19th edition, Art Madrid will present a general Program of Galleries composed of thirty-six national and international exhibitors and a renewed Parallel Program. About the last one, we will tell you all the details we have prepared for our next encounter with contemporary art.

The main goal of the Parallel Program of Art Madrid'24 is to support emerging artists. We consider it fundamental to give our support and recognition to new generations of artists, offering our event as a space from which to insert and show their projects within the circuit of the contemporary art market. We have chosen a line of work that focuses on new artistic productions and creators at the beginning of their professional careers.

Sofía Cristina Jiménez. Naturaleza Plástica IIi: El Tigre Y El Mono. Acrílico sobre lino, 100 x 100 x 4 cm, 2021.

Have you ever wondered how the artistic diversity of a city can be captured in an event as ephemeral and dynamic as an art fair? As a reference event in the cultural sector, we see it as our responsibility to explore the different ways of giving a voice to artists, gallerists, curators, collectors and professionals in the cultural sector, proposing a multiplicity of ideas brought together under the premise of being the most important meeting of contemporary art in Madrid. Reception and sensoriality as cognitive experiences inseparable from the artistic object; criticism as an exegesis of its time and context; the ephemeral work of art and performance are some of the themes we will be exploring in our 19th edition.



The Art Madrid'24 Parallel Program celebrates the meeting of diversity of tendencies, creativity, provocative art and the exposure of new voices within the art scene; and recognizes the importance of creating inclusive platforms that promote the visibility and recognition of artists who represent the promise of the future. With this initiative, Art Madrid confirms its commitment to the accessibility and closeness of contemporary art to all audiences, promotes institutional collaboration as a necessary practice in the art scene, and renews its presence as an important event, this time with a curated, reflective and up-to-date edition.

Ryaskartstyle. Meatblue. Acrílico sobre lienzo, 150 x 200 cm, 2022.

The Parallel Program of Art Madrid'24 includes an agenda of activities that will take place in the pre-fair's prelude and during the days the fair is celebrated at the Galería de Cristal del Palacio de Cibeles, including: Art and Word: Conversations with Carlos del Amor ; OPEN BOOTH with guest artist: Marina Tellme; Intercessions X Tara For Women ; Lectures. Curated itineraries ; La Quedada. Studio Visits Art Madrid'24 and the Collectors Program: One Shot Collectors.

Jorge Luis Rodríguez Marrero. Fig. 169. Apolo 1. Óleo sobre lienzo, 30 x 30 cm, 2021.

ART AND WORD.
Conversations with Carlos del Amor

With his sensitive approach to the infinite worlds of creativity, Carlos del Amor reveals the artistic universe of ten creators participating in the 19th edition of Art Madrid. With this initiative, Art Madrid extends and reinforces its interest in bringing contemporary art closer to the public, this time through the voice of the artists who will accompany us during the most important week of Spanish contemporary art.



Invited artists:

Richard Garcia. Galería BAT; Francesca Poza. Alba Cabrera Gallery; Nacho Zubelzu. Metro Gallery; Alejandro Monge. 3 Punts Gallery; Suncityboy. Dr. Robot Gallery; Juan Miguel Quiñones García. Pigment Gallery; Manu Iranzo. CLC Art; Evans Mbugua. OOA Gallery; Daniel Schweitzer. Shiras Gallery and Carla Effa. Kleur Gallery.

Paco Dalmau. Evolution 90 III. Acrílico y resina sobre tela en tabla de madera,90 x 90 cm, 2023.

OPEN BOOTH

Art Madrid'24 exclusively presents Open Booth , a curated project with the Spanish artist Marina Tellme and her installation Reunion of Very Important People . The Open Booth is an open space in which an emerging artist can intervene; it is also an expanded place that presents a creator in the context of the fair and accompanies her in her "debut" in the Madrid art market circuit. With the intervention of the white cube, we offer the possibility of being part of the 19th edition of Art Madrid to an artist who does not have a gallery representation, and yet, we build a transparent section that embraces the values of our event, this time with the aim of creating a platform for the presentation and promotion of artists who have not yet been "discovered" in all their magnitude.

Iván Quesada. Rafael, la muda, retrato de mujer. Pastel al óleo, 40 x 30 cm, 2017.

Intercessions.
Performance program X Tara For Women

*Intercession: Action and effect of interceding for the good of others.

Intercessions is a performance program organized with the support of the Tara For Women foundation that presents the work of four artists: Estel Boada, Teresa Búa, Sara Domínguez and Mónica Egido , whose practices reflect on our times. At the same time it proposes a clear view of the symbolic relationship between people and their context, using the body as a repository of affections. The works presented by the artists will transform the exhibition space into an activating instrument for a provocative and necessary dialogue in the context of Art Madrid'24.



Invited artists:

Estel Boada, Sara Domínguez, Mónica Egido and Teresa Búa.

Rut Massó. Guatiza. Óleo, tinta y acrílico sobre lienzo, 200 x 120 cm, 2022

Lectures.
Curated itineraries

Lectures. Curated itineraries is a cultural mediation project designed to bring the public closer to the works on display in the galleries that make up the General Program of Art Madrid'24. For this occasion, we have invited cultural promoter Eugenia Tenenbaum and curator Óscar Manrique. Through the tours curated by both of them, the public will experience the fair through a selection of works that respond to diverse perspectives and encourage an approach to the exhibition proposals of the edition.

Natalia Romanciuc. Belly. Óleo sobre lienzo, 180 x 150 cm, 2023.

La Quedada.
Circuit of studies Art Madrid'24

In order to anticipate what Art Madrid'24 will be like, we have organized a series of visits to the studios of some of the artists who will participate in the edition. Have you ever wondered what an artist's workspace is like? Have you ever thought about where an artist produces his or her work, for example, when preparing to participate in an art fair? Maybe you've ever wondered what the daily life of a visual artist is like. To try to answer these questions, we have organized #LaQuedada, an initiative of Art Madrid to bring you closer to the surprising and sometimes romanticized world in which visual artists live.

In the first edition of #LaQuedada we will have the opportunity to visit the studios of:

  • Carlos Tárdez (Represented in Art Madrid by Bea Villamarín)
  • Lara Padilla (Represented in Art Madrid by 3 Punts Galería)
  • Richard García (Represented in Art Madrid by Galería BAT)
  • Elena Gual (Represented in Art Madrid by Galería Arma)
  • Marina Tellme (Represented at the Open Booth as part of the Art Madrid Parallel Program)

Xurxo Gómez-Chao. Arquivo NºIV, Fotografía, Glecleé, Papel Algodón Hahnemuhle 300gr, 130 x 100 cm, 2023.

One Shot Collectors Program

The Collectors Program is integrated into the fair with the commitment to continue building bridges to bring contemporary art closer to the public and to promote collecting on a national and international level. This initiative is aimed at both contemporary art professionals and art lovers who are considering starting a collection. Under the guidance of Ana Suárez Gisbert, art advisor and appraisal expert, Art Madrid offers a free advisory service to the interested public on the acquisition of works of art.

LIN Shih-Yung. Under Shuiyuan-2. Acrílico sobre lienzo, 194 x 130 cm, 2023.

The value of each of the proposals conceived to celebrate the 19th edition of Art Madrid resides in the collaboration and involvement of the people and institutions that make possible the continuity of our event. The Parallel Program of Art Madrid'24 celebrates contemporary art, the presence of new and loyal galleries, and positions itself as an event that is close, accessible and open to the synergies that make possible its commitment to the future of contemporary artistic practices.





Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels