Art Madrid'26 – WHAT WILL PHOTOGRAPHY BE UP TO IN THE 21ST CENTURY?

We all know the famous line "a picture is worth a thousand words". And so is it on many occasions. Our reality feeds by a multitude of images that we consume daily in the era of over-information. According to 2017 data, every minute 65,000 photos are uploaded to Instagram, 400 hours of video to YouTube and 243,000 images to Facebook. The statistics will have varied a bit in these two years, but always upwards. Precisely for this reason, it is sometimes difficult to value photography as an artistic discipline, since there is a widespread notion that obtaining a good image is within everyone's reach. That's why we ask ourselves: what is the future of photography in the 21st century?

First image even taken with a person, by Louis Daguerre, 1838

Reviewing the history of photography, we must not forget that in its beginnings, it was not properly considered an artistic discipline. In the mid-19th century, the capture of the image was seen as a technical improvement that allowed freezing a moment for memory, with a purpose more documentary and for the historical record than an original creation. This technique lacked the qualities traditionally attributed to works of art: there was no hand mastering, no previous training was necessary, nothing new was produced, and it was limited to reproducing reality.

Robert Doisneau, “La Dame Indignée”, 1948 (imagen de 1stdibs.com)

The expansion of photography to make portraits, and the progressive replacement of painting for these purposes, coincided in time with the naturalist movement, which advocated an objective representation of reality devoid of elaborate compositions and the constant search for traditional beauty canons. Photography adapted so well to this movement that it was, in fact, a high impulse for its expansion. To this were added some technical advances of the moment that contributed to the popularisation of this discipline, increasingly accessible and portable, with smaller and easy-to-move-outside-the-dark-room-of-portrait cameras.

Jeff Wall, “Invisible man”, 1999-2000 (image from MoMA)

Nowadays, no one doubts that photography is art. The problem lies in maintaining the integrity of this discipline with such imprecise contours between what the artist can do and what is available to everyone who has, not even a camera, but a mobile phone. Also when photography became enormously popular, from the 50s of the last century onwards, the images maintained the charm of spontaneous capture, of the pieces of authentic life stolen from its protagonists, of the magic of what is saved of oblivion in a second where coincidence and expertise match. Over the years, photographers complained that there was no longer any spontaneity in the people, the overprotection of the own image subtracts naturalness from the compositions, and there are fewer photos that emerge from chance.

Isabel Muñoz “Untitled”, from the series “Agua”, 2017.

Indeed, time imposes new guidelines. Contemporary photography goes forward thanks to the sophistication of the equipment itself and the use of other tools that allow taking images never thought before. In addition to this, the very idea around this discipline has changed, and subgenres begin to appear. Some of them have a clear artistic vocation while others seek a different message, more aligned to documentary or reporting goals. It is not strange, therefore, that some artists approach photographic projects with two phases of creation, so they first set their own scenarios to take the image then. Hybridisation with digital techniques is also widespread, although it is usual to distinguish between authentic photography, taken as it is, and digital composition when it is most intervened. It is difficult to predict what direction photography will take in the next few years, but one thing that has never changed is the curiosity that human beings feel for their fellow human beings and the power that a sincere look has in ourselves. That will never change.

 

The 22nd edition of Art Madrid opens its application period. From 3 to 7 March 2027, the Galería de Cristal del Palacio de Cibeles will once again become the meeting point for national and international contemporary art. Galleries interested in taking part can submit their application until 20 October 2026.



Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.

The Art Madrid contemporary art fair

Art Madrid takes place each year as part of Madrid Art Week, the moment in the Spanish art calendar with the highest concentration of collectors, institutions and specialist press. With 22 years of history, the fair brings together national and international galleries with a programme focused on recently produced contemporary work.


Located at the Galería de Cristal del Palacio de Cibeles, in the cultural heart of the city and steps away from the Triángulo del Arte and the Paseo del Prado, Art Madrid offers participating galleries a distinctive and recognisable setting within the Spanish art fair landscape.


Art Madrid'26 - 21st Contemporary Art Fair. Entrance.

Art Madrid'26 in figures

The previous edition closed with 35 galleries from 7 countries (Spain, Portugal, France, Denmark, Taiwan, South Korea and Cuba), over 200 artists and around 20,000 visitors. 35% of the audience were new collectors, with an age range between 35 and 60 and a gender split of 55% women and 45% men.


The fair welcomed representatives from more than 30 foundations, museums and collections, including Fundación Mapfre, Fundación BBVA, Fundación Telefónica, Fundación Banco Santander, Fundación Bertelsmann, Fundación María Cristina Masaveu Peterson, Fundación Carmen y Lluís Bassat, Fundación Studiolo, Fundació Lluís Coromina, IVAM, MARCO, CAAM, MEIAC and the Museo del Romanticismo. Delegations from Madrid City Council, the Community of Madrid, the Ministry of Culture and ambassadors from several countries also attended.


Art Madrid'26 - 21st Contemporary Art Fair. Fundación Studiolo Acquisition Award.

PROGRAMMES

GALLERIES PROGRAMME

In each edition, Art Madrid brings together a carefully curated selection of around 35 national and international galleries with proposals focused on recently produced contemporary work.


ONE SHOT COLLECTORS PROGRAMME

Sponsored by One Shot Hotels and led by Ana Suárez Gisbert (art advisor specialising in international law and the art trade, art appraiser and court expert), the Collectors Programme connects new and experienced buyers with the participating works and galleries through a personalised advisory service throughout the five days of the fair.


For galleries, it operates as an additional channel for engaging active buyers, running in parallel to their own commercial activity.


PATRONAGE PROGRAMME

Art Madrid partners with institutions, collectors and private companies to directly support artists and galleries through awards and acquisitions. At the 2026 edition:


  • One Shot Hotels Breakthrough Artist Award (€1,000): Joost Vandebrug · KANT Gallery (Copenhagen–Palma)
  • Cervezas Alhambra Emerging Artist Award (€1,000): Iyán Castaño · Galería Arancha Osoro (Oviedo)
  • Colección Studiolo Acquisition: Roger Sanguino · DDR Art Gallery (Madrid)
  • Colección E2IN2 Acquisition: Albert Bonet · Inéditad Gallery (Barcelona)
  • Devesa Law Acquisition: Kim Han Ki · Banditrazos Gallery (Seoul)
  • Colección dn2 Acquisition: Iván Baizán · Galería Arancha Osoro (Oviedo)

Art Madrid'26 - 21st Contemporary Art Fair. Devesa Law Acquisition Award.


PARALLEL PROGRAMME AND ON-SITE ACTIVITIES

Throughout February, Art Madrid runs a Parallel Programme of series, talks and projects that extend the dialogue beyond the fair venue.


During the five days of the fair, alongside the galleries' exhibition programme, on-site activities include the Open Booth, the Performance Series and Readings: Curated Tours.


Art Madrid'26 - 21st Contemporary Art Fair. View of Daniel Barrio's Open Booth.


Communication and reach

The Art Madrid'26 communications campaign reached 17 million people across online and offline media: print press, radio, exclusive catalogue, web, newsletter, social media and virtual 360° tour. Coverage included general and specialist national and international media, with appearances on RTVE, TeleMadrid, Onda Madrid, Onda Cero, COPE, El Mundo, ABC, Vogue, TimeOut and Elle, among others.


All participating galleries and artists feature on the Art Madrid website during and after the fair, with their own profile, images of works and contact details.


Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.


KEY INFORMATION:

Galleries interested in taking part in the 22nd edition of Art Madrid can submit their application through the online registration form available on the website until 20 October 2026.



For any queries, please write to info@art-madrid.com or call +34 91 535 87 11.