Art Madrid'24 – WINTER ART

With the winter around the corner, we make a brief review of how the artists got inspired by this season for their works. These dates are usually associated inevitably with the end of the year and the abundant parties, but the beginning of winter has traditionally been a time celebrated by many cultures as it gives way to a period of growth of days and a stage of preparation for the upcoming cycle. Even Greek mythology has a story for this phenomenon. Demeter, goddess of life and earth, separated from her daughter Persephone, who had been abducted by Hades and condemned to remain in the underworld, agreed to spend half of the year in her company and the other half on Olympus. Demeter was sad in the months when she was not with Persephone, which correspond to autumn and winter, leaving the earth neglected and withered, as opposed to spring and summer, time spent with her daughter.

Camille Pissarro, “Avenue de l’Opera. Efecto Nieve 1”

From the classicism, winter was approached with naturalistic perspective. This approach goes through the different artistic branches and has also served to feed the nineteenth-century narrative that represents this season in a raw way to underline the social differences that many characters of the literature of the time should pass through. As for the visual arts, authors opted for more realistic expressions, an exercise that often served as pictorial analysis on the depiction of the natural state, the changes of light, the reproduction of textures, volumes... in scenes dominated by snow in the rural environment.

Stepan Kolesnikoff, “On the way to market”, 1942

The winter, present with its hardest, implacable and almighty face, composes a mental image fueled to a great extent by the literature of the late nineteenth century as well as by the recurrent representation of realistic painting that began to pay less attention to elitist themes. The flight of pictorial productions of religious content or portraits by order gave way to a real concern for society, for the situation of the individual in their daily lives and the expression of an authentic and not always docile life that required, among other things, facing the winter in unfavourable circumstances. In this naturalistic trend, one sees the will to change the focus of attention of the aristocracy to the ordinary people, and to elaborate an egalitarian discourse that does not highlight the powerful over the weak but treats all individuals equally.

Jason Paul freerunning in Harbin, China © David Robinson

Our perception of this season has changed in recent decades. The linking of these dates with the grand celebrations make up an inseparable whole in which consumerism has absorbed the beginning of the season and almost goes unnoticed. The current representation of winter connects with snowy prints, red lights and smiles on the face. There is, in all this, a search for the ideal beauty, a compositional artifice that floods all our behaviours in society and reaches, even in a false way, the very strength of nature. Today the winter, after having surpassed in the arts the traditional pictorialism, is represented mainly through photography, a discipline that dares to recreate nature in a more wild and challenging. In fact, documentary photography is a very exploited line in our days, and the result is images of high visual impact.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024