Yorokobu magazine has just celebrated 10 years of serving creativity and its best stories. As Mar Abad, the magazine's founding partner, explains, «the most rewarding thing has been finding so much talent that I had yet to discover and observe how these people have become established creators».

Carmen Reina, “Cabeza casposa, poco piojosa”, obra seleccionada para la portada de Yorokobu 2019-20

This year, Art Madrid is joining forces with Yorokobu to welcome a group of illustrators and creators who are faithful to the genuine style of this medium which, with a decade under its belt, has managed to carve out a path for itself in the publishing sector, always maintaining the freshness, originality and a small irreverent touch that so characterise its publications. This twinning is also a double celebration, 10 years for Yorokobu and 15 years for Art Madrid, an occasion that deserves to be shared with the public at the height of Art Week in the capital.

The booth that Yorokobu will have in Art Madrid is a small tribute to the trajectory of the medium, based on the discovery of potential talents, since the two selected artists were and are collaborators of the magazine: Juan Díaz-Faes and Buba Viedma.

Ilustración de Buba Viedma, 2018

The Asturian Juan Díaz-Faes will present his project Black Faes, the result of an artistic residency promoted by the SOLO Collection within its lines of patronage for visual artists. With the support of SOLO, this creator makes his work available to the public for the first time.

In Black Faes, the artist transfers his classic patterns to pieces which black is the main colour, created with the intention of being shared and enjoyed in domestic spaces.

Ilustración de Juan Díaz-Faes, 2018

Each piece has its name and its own history. Tuchelin, Bogey, F.Devillers, Blakinete,Mayan or BlackBoin are part of the gang of geometrical pieces that, thanks to the incorporation of Talavera ceramics, recovered books, woods or canvases, take shape and propose a different story depending on where we look at them from.

The second proposal from Yorokobu comes through Buba Viedma. The illustrations presented by the Madrilenian come subsequently to the series The rabbit and the snake.

Viedma continued investigating in his work about The Symbol and the archetypes of his dreams, about his own and collective unconscious, looking for the way to bring these symbols and their meanings to the new times, but, as he himself explains, "always freaking out about the right thing".


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Retrado de Díaz-Faes

Diaz-Faes draws, eats and laughs in equal parts. And if he's quiet, he gets bored. One of Yorokobu's leading illustrators, this Asturian artist, who has developed his career between illustration and muralism, is the author of 10 books and has collaborated with media such as GQ, El País or Ling, among others. He has also worked on campaigns for brands such as San Miguel, Nickelodeon, Ford and Vodafone.


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Buba Viedma, "El conejo y la serpiente"

Buba Viedma is an illustrator and graphic designer born in Madrid. He grew up in a neighbourhood where going out into the street after sunset meant going home barefoot, so it was much more practical to stay at home watching cartoons, reading and, of course, drawing.

He had a long mili of printers, studios and advertising agencies. At the same time, he carried out freelance orders for small clients under the umbrella of Mentecalamar Studio. At the beginning of 2014 he decided to bet on the studio and work on his own.

He is a regular contributor to Yorokobu magazine, with whose collaborations he has won two ÑH awards and one APIM prize.

In his free time he cleans his house, does the laundry, cooks and fights against evil, although for the latter he does not have much time left.

Yorokobu will be at stand D6 in Art Madrid'20


If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.


The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.

Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: until October 7, 2024