Yorokobu magazine has just celebrated 10 years of serving creativity and its best stories. As Mar Abad, the magazine's founding partner, explains, «the most rewarding thing has been finding so much talent that I had yet to discover and observe how these people have become established creators».

Carmen Reina, “Cabeza casposa, poco piojosa”, obra seleccionada para la portada de Yorokobu 2019-20

This year, Art Madrid is joining forces with Yorokobu to welcome a group of illustrators and creators who are faithful to the genuine style of this medium which, with a decade under its belt, has managed to carve out a path for itself in the publishing sector, always maintaining the freshness, originality and a small irreverent touch that so characterise its publications. This twinning is also a double celebration, 10 years for Yorokobu and 15 years for Art Madrid, an occasion that deserves to be shared with the public at the height of Art Week in the capital.

The booth that Yorokobu will have in Art Madrid is a small tribute to the trajectory of the medium, based on the discovery of potential talents, since the two selected artists were and are collaborators of the magazine: Juan Díaz-Faes and Buba Viedma.

Ilustración de Buba Viedma, 2018

The Asturian Juan Díaz-Faes will present his project Black Faes, the result of an artistic residency promoted by the SOLO Collection within its lines of patronage for visual artists. With the support of SOLO, this creator makes his work available to the public for the first time.

In Black Faes, the artist transfers his classic patterns to pieces which black is the main colour, created with the intention of being shared and enjoyed in domestic spaces.

Ilustración de Juan Díaz-Faes, 2018

Each piece has its name and its own history. Tuchelin, Bogey, F.Devillers, Blakinete,Mayan or BlackBoin are part of the gang of geometrical pieces that, thanks to the incorporation of Talavera ceramics, recovered books, woods or canvases, take shape and propose a different story depending on where we look at them from.

The second proposal from Yorokobu comes through Buba Viedma. The illustrations presented by the Madrilenian come subsequently to the series The rabbit and the snake.

Viedma continued investigating in his work about The Symbol and the archetypes of his dreams, about his own and collective unconscious, looking for the way to bring these symbols and their meanings to the new times, but, as he himself explains, "always freaking out about the right thing".

Retrado de Díaz-Faes

Diaz-Faes draws, eats and laughs in equal parts. And if he's quiet, he gets bored. One of Yorokobu's leading illustrators, this Asturian artist, who has developed his career between illustration and muralism, is the author of 10 books and has collaborated with media such as GQ, El País or Ling, among others. He has also worked on campaigns for brands such as San Miguel, Nickelodeon, Ford and Vodafone.

Buba Viedma, "El conejo y la serpiente"

Buba Viedma is an illustrator and graphic designer born in Madrid. He grew up in a neighbourhood where going out into the street after sunset meant going home barefoot, so it was much more practical to stay at home watching cartoons, reading and, of course, drawing.

He had a long mili of printers, studios and advertising agencies. At the same time, he carried out freelance orders for small clients under the umbrella of Mentecalamar Studio. At the beginning of 2014 he decided to bet on the studio and work on his own.

He is a regular contributor to Yorokobu magazine, with whose collaborations he has won two ÑH awards and one APIM prize.

In his free time he cleans his house, does the laundry, cooks and fights against evil, although for the latter he does not have much time left.

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.

Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.

The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.

Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.

Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.

Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.

Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.