Art Madrid'25 – YOUR FIRST ARTWORK: VENTURE YOURSELF IN THE WORLD OF ART COLLECTING

Perhaps, at first glance, getting started in the collection of contemporary art may seem complicated and even more if the potential buyers are not part of the specialized sector. However, from Art Madrid we want to encourage young collecting and accompany all those interested in entering the wonderful world of private collecting.

Perhaps we can highlight some keys that will help the audience to decide on a work: on the one hand, choosing artists whose careers are in an initial or intermediate state; on the other, start with those small format works made on paper. In addition, if possible, seek advice from gallery owners or even being able to meet the creator, will greatly help in making decisions. Of course, we must erase the possible barriers that still would condition the contemplation and acquisition of contemporary art and simply dare to know it from respect, imagination and personal background.

Virginia Rivas

El amor está en la tierra, 2017

Acrylic, graphite and bodybuilder tape on canvas

20 x 20cm

Contemporary creation is much closer than we think; we have to remember that these artists live in our time and therefore may have very similar aspirations or concerns to ours. Although it seems otherwise, especially because of the variety of languages used by the contemporary artist, we can delve much better into his world view, since we have more tools to understand and it is closer to us than the one Titian, Goya or Picasso had. Anyone who has a real interest in entering the world of current art will discover that it is not as complex or encrypted as he may have thought, and if not understood, it must not be rejected either. Many times it is not about understanding or justifying each of the forms, it is more about enjoying, knowing the creative proposals and letting yourself be surprised. Of course, the viewer does not have to like everything that exposed, for the simple legitimizing act granted by the gallery or the museum, but neither has to deny all creation because of certain prejudices. Painting, sculpture, photography, audiovisuals, graphic work, technological art, living arts, action art... Art was never more open than in our days.

Manuela Eichner

Monstrenga, 2018

Objeto en PS

57 x 29cm

Rūta Vadlugaitė

A Cone, 2017

Oil on canvas

51 x 44cm

In a fair like Art Madrid, which has always stood out for being cosy and close, you can find very interesting and affordable works to get introduced into collecting such as the special edition of Guest Artist, Rubén Martín de Lucas. It is a limited series of photographs part of the series "Repúblicas Mínimas" and corresponds to the "Republic No. 12". Likewise, the work on paper by the young Rūta Vadlugaitė (Contour Art Gallery) could interest the starting collector. Her work, characterized by the roundness of the shapes and the large spots of colour, can be found in one of the stands of the One Project of this edition since this artist has been one of those selected by the critic Nerea Ubieto. Other participants of this curating program are Virginia Rivas (DDR Art Gallery) and Manuela Eichner (RV Art and Culture), from which you can also buy some of the pieces from their series at a very good price. It is the same with the work on paper by Cristina Alabau, poetic abstractions of nature.

Cristina Alabau

Espacio interior, 2018

Watercolor

15 x 30cm

In this edition, furthermore, the potential collector can also acquire works of different techniques or supports at fairly affordable prices. In this sense, it is possible that many would be interested in the work by Silvio Alino (3 punts), a young artist who creates a fun, fresh and colourful work within pop culture, through mixed techniques on canvas. Equally, surely the small format painting by Pepa Salas (Robert Drees) will captivate more than one: from a beautiful game of black and white and colour touches, her work usually hides mysterious stories. They are other worlds in which to introduce ourselves, such as the most naturalist by María Ortega Estepa (Galería Luisa Pita); the urban ones by José Juan Gimeno (Alba Cabrera Gallery); or the most imaginative and enigmatic by Carolina Bazo, Jacques Custer o Jessica Schneider (O-Art Project).

Silvio Alino

Pop Icon, nº 392, 2018

Mixed media on canvas

40 x 40cm

María Ortega Estepa

Soñe contigo la noche que comenzaba la primavera, 2018

Oil on canvas

60 x 40cm

Another work that could seduce the young collector is that by Carlos Tárdez (Bea Villamarín): wonderful sculptural pieces that stand out both for their aesthetics and for their critical messages. Between sculpture and silkscreen lies the work by Iván Baizán (Arancha Osoro), an artist that investigates the technical possibilities of printing to the point of arriving at a three-dimensionality very coherent with its maximum preoccupation: the architectonic and urbanistic tracings and our ways of inhabiting them. And if what interests you is sculptural abstraction you can get to know, in the same stand, the fine work in glass by Luis Parades (Arancha Osoro).

Carolina Bazo

Patrones, 2017

Photography

20 x 70cm

Carlos Tárdez

Atlas, 2018

Polychrome resin

14 x 7cm

Finally, we highlight the special editions of interesting artists that can be found in many of the galleries participating in Art Madrid, such as BAT Alberto Cornejo, Moret Art, Fucking Art or Rodrigo Juarranz, among many others. You just have to dare to get acquainted with contemporary art and chat to gallerists and artists.

It is true that there can be many reasons that explain the purchase of art, a wide range that goes from the pure passionate impulse that can be felt before a piece to the coldest, but also very necessary, purchase as an investment. In the first event, there are such famous cases in Spain such as Pilar Citoler, a great collector who always remembers with affection her first acquisition: the work "El Andaluz Perdido" by José Caballero in the Juana Mordó gallery in 1970. From that date, Citoler has continued to expand a rich and very heterogeneous collection, the result of the passion of a "pure", pioneering and avant-garde collector, concluding with the transmission of more than 1,200 works to the Government of Aragon. Almost a disease that continues to feed today: "there cannot be art without obsession" read one of the great exhibitions on her collection curated by the critic, and specialist in the collection, Alfonso de la Torre. In the second case, there are numerous outstanding national corporate collections, especially those that seek the art of new technologies such as the BEEP Collection, Inelcom or BBVA. It only remains to us to decide how and why we want to collect, with all options being as interesting as they are legitimate.

 

ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!