Art Madrid'24 – YOUR FIRST ARTWORK: VENTURE YOURSELF IN THE WORLD OF ART COLLECTING

Perhaps, at first glance, getting started in the collection of contemporary art may seem complicated and even more if the potential buyers are not part of the specialized sector. However, from Art Madrid we want to encourage young collecting and accompany all those interested in entering the wonderful world of private collecting.

Perhaps we can highlight some keys that will help the audience to decide on a work: on the one hand, choosing artists whose careers are in an initial or intermediate state; on the other, start with those small format works made on paper. In addition, if possible, seek advice from gallery owners or even being able to meet the creator, will greatly help in making decisions. Of course, we must erase the possible barriers that still would condition the contemplation and acquisition of contemporary art and simply dare to know it from respect, imagination and personal background.

Virginia Rivas

El amor está en la tierra, 2017

Acrylic, graphite and bodybuilder tape on canvas

20 x 20cm

Contemporary creation is much closer than we think; we have to remember that these artists live in our time and therefore may have very similar aspirations or concerns to ours. Although it seems otherwise, especially because of the variety of languages used by the contemporary artist, we can delve much better into his world view, since we have more tools to understand and it is closer to us than the one Titian, Goya or Picasso had. Anyone who has a real interest in entering the world of current art will discover that it is not as complex or encrypted as he may have thought, and if not understood, it must not be rejected either. Many times it is not about understanding or justifying each of the forms, it is more about enjoying, knowing the creative proposals and letting yourself be surprised. Of course, the viewer does not have to like everything that exposed, for the simple legitimizing act granted by the gallery or the museum, but neither has to deny all creation because of certain prejudices. Painting, sculpture, photography, audiovisuals, graphic work, technological art, living arts, action art... Art was never more open than in our days.

Manuela Eichner

Monstrenga, 2018

Objeto en PS

57 x 29cm

Rūta Vadlugaitė

A Cone, 2017

Oil on canvas

51 x 44cm

In a fair like Art Madrid, which has always stood out for being cosy and close, you can find very interesting and affordable works to get introduced into collecting such as the special edition of Guest Artist, Rubén Martín de Lucas. It is a limited series of photographs part of the series "Repúblicas Mínimas" and corresponds to the "Republic No. 12". Likewise, the work on paper by the young Rūta Vadlugaitė (Contour Art Gallery) could interest the starting collector. Her work, characterized by the roundness of the shapes and the large spots of colour, can be found in one of the stands of the One Project of this edition since this artist has been one of those selected by the critic Nerea Ubieto. Other participants of this curating program are Virginia Rivas (DDR Art Gallery) and Manuela Eichner (RV Art and Culture), from which you can also buy some of the pieces from their series at a very good price. It is the same with the work on paper by Cristina Alabau, poetic abstractions of nature.

Cristina Alabau

Espacio interior, 2018

Watercolor

15 x 30cm

In this edition, furthermore, the potential collector can also acquire works of different techniques or supports at fairly affordable prices. In this sense, it is possible that many would be interested in the work by Silvio Alino (3 punts), a young artist who creates a fun, fresh and colourful work within pop culture, through mixed techniques on canvas. Equally, surely the small format painting by Pepa Salas (Robert Drees) will captivate more than one: from a beautiful game of black and white and colour touches, her work usually hides mysterious stories. They are other worlds in which to introduce ourselves, such as the most naturalist by María Ortega Estepa (Galería Luisa Pita); the urban ones by José Juan Gimeno (Alba Cabrera Gallery); or the most imaginative and enigmatic by Carolina Bazo, Jacques Custer o Jessica Schneider (O-Art Project).

Silvio Alino

Pop Icon, nº 392, 2018

Mixed media on canvas

40 x 40cm

María Ortega Estepa

Soñe contigo la noche que comenzaba la primavera, 2018

Oil on canvas

60 x 40cm

Another work that could seduce the young collector is that by Carlos Tárdez (Bea Villamarín): wonderful sculptural pieces that stand out both for their aesthetics and for their critical messages. Between sculpture and silkscreen lies the work by Iván Baizán (Arancha Osoro), an artist that investigates the technical possibilities of printing to the point of arriving at a three-dimensionality very coherent with its maximum preoccupation: the architectonic and urbanistic tracings and our ways of inhabiting them. And if what interests you is sculptural abstraction you can get to know, in the same stand, the fine work in glass by Luis Parades (Arancha Osoro).

Carolina Bazo

Patrones, 2017

Photography

20 x 70cm

Carlos Tárdez

Atlas, 2018

Polychrome resin

14 x 7cm

Finally, we highlight the special editions of interesting artists that can be found in many of the galleries participating in Art Madrid, such as BAT Alberto Cornejo, Moret Art, Fucking Art or Rodrigo Juarranz, among many others. You just have to dare to get acquainted with contemporary art and chat to gallerists and artists.

It is true that there can be many reasons that explain the purchase of art, a wide range that goes from the pure passionate impulse that can be felt before a piece to the coldest, but also very necessary, purchase as an investment. In the first event, there are such famous cases in Spain such as Pilar Citoler, a great collector who always remembers with affection her first acquisition: the work "El Andaluz Perdido" by José Caballero in the Juana Mordó gallery in 1970. From that date, Citoler has continued to expand a rich and very heterogeneous collection, the result of the passion of a "pure", pioneering and avant-garde collector, concluding with the transmission of more than 1,200 works to the Government of Aragon. Almost a disease that continues to feed today: "there cannot be art without obsession" read one of the great exhibitions on her collection curated by the critic, and specialist in the collection, Alfonso de la Torre. In the second case, there are numerous outstanding national corporate collections, especially those that seek the art of new technologies such as the BEEP Collection, Inelcom or BBVA. It only remains to us to decide how and why we want to collect, with all options being as interesting as they are legitimate.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024