Art Madrid'25 – INTERVIEW WITH: KEPA GARRAZA

Trained in Fine Arts at the University of the Basque Country, the Bradford Art College in England and the University of Barcelona, ​​Kepa Garraza (Berango, Vizcaya, 1979) began his exhibition career in 2004. From that time, he received various scholarships and awards.


Kepa Garraza's work reflects on the nature of the images we consume daily. For this reason, his work questions official discourses and calls into question the processes of institutional legitimation. The proposed reflection drinks from his interest in the construction processes of the historical narrative. In this way, Kepa invites the viewer to question the information obtained from the official media. His reinterpretation of reality is always ambiguous and confusing, full of subtleties and grey areas that invite the viewer to rethink the historical account and the chronicle of reality.

Kepa Garraza

Interview:

What inspires you when creating?

Mainly I am inspired by current events of the reality in which we live. Basically, our daily life. The detailed observation of the facts and circumstances that most influence us in our daily lives. Above all, I am interested in reflecting on them and elaborating a rereading of reality.


What are you working on recently?

I am now working on a series of quite different works because the creation process has an essential digital component—something new in my creative process. Being concise and concrete, it is about creating elements of public sculpture (monuments) that do not exist from scratch and making a kind of assemblage in which I substitute monuments of diligent politicians, monarchs and revolutionaries from all over the world for these pieces of fiction, for these drills.

Kepa Garraza

Charlemagne, 2017

Pastel sobre papel

140 x 100cm

Tell us about your creative process.

My creative process is quite orderly, and I think it's a true reflection of myself. I imagine, like everyone else, it is always based on (or begins) with the concretion of an idea that is generated and matures little by little inside the head. Gradually it takes shape until it becomes something definite. Until I have that reasonably clear idea in my head, even with a very concrete image of the final works, I don't start the creation process per se. It is a very detailed process where the following phases are very established, and I rarely skip them. I have been working like this for many years, and I imagine it is a matter of economy of effort and comfort.


Are you participating for the first time in the fair? What do you expect from Art Madrid?

I have participated in the fair before. The truth is that it has always had a very positive result for me. With which, I hope that this year the result will be repeated and it will be a great fair if the health situation allows it.

Kepa Garraza

Calígula, 2021

Carbón comprimido sobre papel

100 x 75cm

Tell us about Kepa Garraza, the imaginary artist, your alter ego born in 1957.

Kepa Garraza of fiction is an alter ego born very close to my father's dates. He is a Kepa who becomes an excellent star in the art world, being quite young, in the early '80s, and ends up having a meteoric career that makes him a superstar. The life of this Kepa Garraza is narrated in a series of paintings that function as a kind of fictional biography where he is seen accompanied by illustrious personalities of the last 40 years, but none of his works are ever seen.


Is art for you a tool to criticize the art system itself?

Yes, in a way, but not only the art system but the entire sociopolitical reality. Bearing in mind that art is still a very faithful reflection of the world we live in, all my work has a component of social criticism. Or well, you want to invite thinking about certain concepts related to the economy, politics, history and social reorganization. Art, of course, falls within that objective.

It is true that perhaps a few years ago, my language and my works spoke more of the world of art, and now I deal with more general topics. But in the background, all the series and those interests are interrelated. They all arise from my obsessions and things that interest me.

Kepa Garraza

Isabel II, 2021

Carbón comprimido sobre papel

100 x 75cm

Kepa Garraza participa en Art Madrid con la galería de Barcelona Víctor Lope Arte Contemporáneo, junto a los artistas: Carsten Beck, Dirk Salz, Jacinto Moros, Jo Hummuel, Mario Dilitz, Max Gärtner y Patrick Grijalvo.



Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.