Art Madrid'24 – INTERVIEW WITH: KEPA GARRAZA

Trained in Fine Arts at the University of the Basque Country, the Bradford Art College in England and the University of Barcelona, ​​Kepa Garraza (Berango, Vizcaya, 1979) began his exhibition career in 2004. From that time, he received various scholarships and awards.


Kepa Garraza's work reflects on the nature of the images we consume daily. For this reason, his work questions official discourses and calls into question the processes of institutional legitimation. The proposed reflection drinks from his interest in the construction processes of the historical narrative. In this way, Kepa invites the viewer to question the information obtained from the official media. His reinterpretation of reality is always ambiguous and confusing, full of subtleties and grey areas that invite the viewer to rethink the historical account and the chronicle of reality.

Kepa Garraza

Interview:

What inspires you when creating?

Mainly I am inspired by current events of the reality in which we live. Basically, our daily life. The detailed observation of the facts and circumstances that most influence us in our daily lives. Above all, I am interested in reflecting on them and elaborating a rereading of reality.


What are you working on recently?

I am now working on a series of quite different works because the creation process has an essential digital component—something new in my creative process. Being concise and concrete, it is about creating elements of public sculpture (monuments) that do not exist from scratch and making a kind of assemblage in which I substitute monuments of diligent politicians, monarchs and revolutionaries from all over the world for these pieces of fiction, for these drills.

Kepa Garraza

Charlemagne, 2017

Pastel sobre papel

140 x 100cm

Tell us about your creative process.

My creative process is quite orderly, and I think it's a true reflection of myself. I imagine, like everyone else, it is always based on (or begins) with the concretion of an idea that is generated and matures little by little inside the head. Gradually it takes shape until it becomes something definite. Until I have that reasonably clear idea in my head, even with a very concrete image of the final works, I don't start the creation process per se. It is a very detailed process where the following phases are very established, and I rarely skip them. I have been working like this for many years, and I imagine it is a matter of economy of effort and comfort.


Are you participating for the first time in the fair? What do you expect from Art Madrid?

I have participated in the fair before. The truth is that it has always had a very positive result for me. With which, I hope that this year the result will be repeated and it will be a great fair if the health situation allows it.

Kepa Garraza

Calígula, 2021

Carbón comprimido sobre papel

100 x 75cm

Tell us about Kepa Garraza, the imaginary artist, your alter ego born in 1957.

Kepa Garraza of fiction is an alter ego born very close to my father's dates. He is a Kepa who becomes an excellent star in the art world, being quite young, in the early '80s, and ends up having a meteoric career that makes him a superstar. The life of this Kepa Garraza is narrated in a series of paintings that function as a kind of fictional biography where he is seen accompanied by illustrious personalities of the last 40 years, but none of his works are ever seen.


Is art for you a tool to criticize the art system itself?

Yes, in a way, but not only the art system but the entire sociopolitical reality. Bearing in mind that art is still a very faithful reflection of the world we live in, all my work has a component of social criticism. Or well, you want to invite thinking about certain concepts related to the economy, politics, history and social reorganization. Art, of course, falls within that objective.

It is true that perhaps a few years ago, my language and my works spoke more of the world of art, and now I deal with more general topics. But in the background, all the series and those interests are interrelated. They all arise from my obsessions and things that interest me.

Kepa Garraza

Isabel II, 2021

Carbón comprimido sobre papel

100 x 75cm

Kepa Garraza participa en Art Madrid con la galería de Barcelona Víctor Lope Arte Contemporáneo, junto a los artistas: Carsten Beck, Dirk Salz, Jacinto Moros, Jo Hummuel, Mario Dilitz, Max Gärtner y Patrick Grijalvo.



If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024