Trained in Fine Arts at the University of the Basque Country, the Bradford Art College in England and the University of Barcelona, ​​Kepa Garraza (Berango, Vizcaya, 1979) began his exhibition career in 2004. From that time, he received various scholarships and awards.

Kepa Garraza's work reflects on the nature of the images we consume daily. For this reason, his work questions official discourses and calls into question the processes of institutional legitimation. The proposed reflection drinks from his interest in the construction processes of the historical narrative. In this way, Kepa invites the viewer to question the information obtained from the official media. His reinterpretation of reality is always ambiguous and confusing, full of subtleties and grey areas that invite the viewer to rethink the historical account and the chronicle of reality.

Kepa Garraza

Interview:

What inspires you when creating?

Mainly I am inspired by current events of the reality in which we live. Basically, our daily life. The detailed observation of the facts and circumstances that most influence us in our daily lives. Above all, I am interested in reflecting on them and elaborating a rereading of reality.

What are you working on recently?

I am now working on a series of quite different works because the creation process has an essential digital component—something new in my creative process. Being concise and concrete, it is about creating elements of public sculpture (monuments) that do not exist from scratch and making a kind of assemblage in which I substitute monuments of diligent politicians, monarchs and revolutionaries from all over the world for these pieces of fiction, for these drills.

Kepa Garraza

Charlemagne, 2017

Pastel sobre papel

140 x 100cm

Tell us about your creative process.

My creative process is quite orderly, and I think it's a true reflection of myself. I imagine, like everyone else, it is always based on (or begins) with the concretion of an idea that is generated and matures little by little inside the head. Gradually it takes shape until it becomes something definite. Until I have that reasonably clear idea in my head, even with a very concrete image of the final works, I don't start the creation process per se. It is a very detailed process where the following phases are very established, and I rarely skip them. I have been working like this for many years, and I imagine it is a matter of economy of effort and comfort.

Are you participating for the first time in the fair? What do you expect from Art Madrid?

I have participated in the fair before. The truth is that it has always had a very positive result for me. With which, I hope that this year the result will be repeated and it will be a great fair if the health situation allows it.

Kepa Garraza

Calígula, 2021

Carbón comprimido sobre papel

100 x 75cm

Tell us about Kepa Garraza, the imaginary artist, your alter ego born in 1957.

Kepa Garraza of fiction is an alter ego born very close to my father's dates. He is a Kepa who becomes an excellent star in the art world, being quite young, in the early '80s, and ends up having a meteoric career that makes him a superstar. The life of this Kepa Garraza is narrated in a series of paintings that function as a kind of fictional biography where he is seen accompanied by illustrious personalities of the last 40 years, but none of his works are ever seen.

Is art for you a tool to criticize the art system itself?

Yes, in a way, but not only the art system but the entire sociopolitical reality. Bearing in mind that art is still a very faithful reflection of the world we live in, all my work has a component of social criticism. Or well, you want to invite thinking about certain concepts related to the economy, politics, history and social reorganization. Art, of course, falls within that objective.

It is true that perhaps a few years ago, my language and my works spoke more of the world of art, and now I deal with more general topics. But in the background, all the series and those interests are interrelated. They all arise from my obsessions and things that interest me.

Kepa Garraza

Isabel II, 2021

Carbón comprimido sobre papel

100 x 75cm

Kepa Garraza participa en Art Madrid con la galería de Barcelona Víctor Lope Arte Contemporáneo, junto a los artistas: Carsten Beck, Dirk Salz, Jacinto Moros, Jo Hummuel, Mario Dilitz, Max Gärtner y Patrick Grijalvo.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.