We have everything ready to celebrate the 15th anniversary of Art Madrid! The most festive and dynamic edition is ready to open its doors and celebrate contemporary art in style. Painting, photography, sculpture, video art, performance and artistic meetings make up the most extensive and varied programme of Art Madrid to date.

In this edition, Art Madrid is defined by its open and immersive character. An event full of movement where besides enjoying a wide program of exhibitors with an outstanding international perspective we will have an intensive program dedicated to new media, action art and performance thanks to the collaboration with the video art platform PROYECTOR and under the curatorship of its director, Mario Gutiérrez Cru.

Mario Soria

Mind genius, 2019

Óleo sobre madera y juguetes de plástico

98 x 27cm

Jorg Karg

Surrender, 2017

Printing by pigment under acrylic glass on aluminum dibond

80 x 80cm

This year Art Madrid has incorporated new national and international galleries. With a marked global commitment, Art Madrid counts for the first time with the Parisian Galerie LJ and the Italian Galleria Stefano Forni in Bologna. The German presence also stands out with the incorporation of Urban Spree (Berlin) and Luisa Catucci Gallery (Berlin) and the special Austrian participation of Offspace | galerie panoptikum (Gilgenberg). From the other side of the ocean lands the Ecuadorian gallery Más ARTE Galería (Quito). In the national participation, important exhibitors such as N2 and Pigment Gallery from Barcelona, as well as es.Arte Gallery, from Malaga, representing the south of the peninsula, will make their debut.

Art Madrid continues its commitment to national galleries that have already shown great weight at the fair and that could not be missed with their new proposals for this 15th edition: Madrid's Galería Kreisler, Marita Segovia, Soraya Cartategui, Galería BAT Alberto Cornejo and Galería Hispánica Contemporánea. From Asturias, Aurora Vigil-Escalera (Gijón), Bea Villamarín (Gijón) and Arancha Osoro (Oviedo). Luisa Pita (Santiago de Compostela) and Moret Art (A Coruña) in Galicia and Espiral Gallery (Noja, Cantabria) in the north of Spain, Kurt Art Gallery (Guipúzcoa) and Rodrigo Juarranz (Aranda de Duero, Burgos). From Barcelona 3 Punts, Miquel Alzueta, Víctor Lope Arte Contemporáneo and Zielinsky, as well as from Valencia the new proposals of Alba Cabrera Gallery and Shiras Galería.

Mari Quiñonero

No.130, 2018

Pastel sobre papel

60 x 42cm

Onay Rosquet

Tuesday, 2018

Oil on canvas

80 x 80cm

The Portuguese galleries Art Lounge (Lisbon), Paulo Nunes-Arte Contemporânea (Vila Franca de Xira), Galeria São Mamede (Lisbon/Oporto) and Nuno Sacramento (Ílhavo) stand out in the representation of foreign galleries renewing their participation in Art Madrid. From Germany he returns to Schmalfuss (Berlin) and the French Galerie Norty (Carrières-sur-Seine). And the Taiwanese Yiri Arts (Taipei) and the Cuban Collage Habana (Havana) could not miss this 15th anniversary celebration.

In such a special edition, Art Madrid has decided to redefine and expand the curatorial program One Project to transform it into a place of friction and artistic stimulus. Under the title "Salvajes. La cage aux fauves" and under the curatorship of Fernando Gómez de la Cuesta, One Project will consist of the work of 9 artists who work on contemporary creation from different perspectives, presenting new and specific projects for the fair. One Project will be formed by ATC Gallery from Santa Cruz de Tenerife representing Nicolás Laiz and Alona Harpaz; Kaplan Projects from Palma, with the artists Juan Carlos Batista and Santiago Palenzuela; MA Arte Contemporáneo also from Palma, with the work of Andrés Planas, and Plastic Murs from Valencia, with the work of Pichiavo and Julio Anaya and DDR Art Gallery from Madrid, on this occasion with the new sculpture by Roberto López and the painting by Virginia Rivas.

Juan Carlos Batista

Psicopaisaje II, 2015

Impresión digital en papel de algodón

60 x 77cm

PichiAvo

Bristol Poseidon, 2019

Mixed media on canvas

120 x 160cm

As the curator explains, the programme activates "research on the market and fairs as institutions that legitimise professional careers in the art world, but also on fashions, trends and mainstreams, focusing on those resilient artists who choose to travel along paths far removed from them". A space for the most risky and latest artistic proposals.

Another of the great novelties of this edition is the specific programme dedicated to video art and action art. Together with the video art platform PROYECTOR and with the curatorship of Mario Gutiérrez Cru, at the beginning of each day of the fair the public will be able to enjoy the best selection of video art pieces from the most outstanding international festivals around the world to continue with a direct immersion in art through the presentations and meetings with an artist every afternoon at 5pm. Abelardo Gil-Fournier, Fernando Baena, Mario Santamaría and Maia Navas will be the protagonists of this space.

And the best is always at the end, offering the audience a unique and unforgettable experience: attending live audiovisual performances by internationally renowned artists. Iván Puñal, Eunice Artur with Bruno Gonçalves, Arturo Moya with Ruth Abellán and Olga Diego will look for an intimate and personal connection with the audience at 8pm inside the Crystal Gallery of the Palacio de Cibeles.

In addition, visitors to Art Madrid'20 will be able to see the work of artists Juan Díaz-Faes and Buba Viedma at the stand set up by Yorokobu, which will bring a wide historical selection of the magazine's covers on the occasion of its 10th anniversary.

They will also be able to take a break and enjoy a cocktail thanks to Royal Bliss and its wide range of mixers where there will also be live actions with the participation of five artists who will perform their own version of the painting "The Red Dog" by Gauguin.

And in such a special celebration, the collaboration of Liquitex could not be missed, which will award a prize in materials valued at 1,500 euros to one of the participating artists of Art Madrid who uses acrylic painting as the main medium in their creations. The winner will be decided between the organisation of Liquitex and Art Madrid and on Sunday 1st March there will be a ceremony at the fair to award the prize.

Ultimately, Art Madrid'20 is celebrating its fifteenth year of existence with its most dynamic and moving edition. This is an excellent opportunity to get into the current creation scene, with a wide and varied proposal that highlights its permanent commitment to young creators and the most current forms of creation.

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.

OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.

ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).