We have everything ready to celebrate the 15th anniversary of Art Madrid! The most festive and dynamic edition is ready to open its doors and celebrate contemporary art in style. Painting, photography, sculpture, video art, performance and artistic meetings make up the most extensive and varied programme of Art Madrid to date.

In this edition, Art Madrid is defined by its open and immersive character. An event full of movement where besides enjoying a wide program of exhibitors with an outstanding international perspective we will have an intensive program dedicated to new media, action art and performance thanks to the collaboration with the video art platform PROYECTOR and under the curatorship of its director, Mario Gutiérrez Cru.

Mario Soria

Mind genius, 2019

Óleo sobre madera y juguetes de plástico

98 x 27cm

Jorg Karg

Surrender, 2017

Printing by pigment under acrylic glass on aluminum dibond

80 x 80cm

This year Art Madrid has incorporated new national and international galleries. With a marked global commitment, Art Madrid counts for the first time with the Parisian Galerie LJ and the Italian Galleria Stefano Forni in Bologna. The German presence also stands out with the incorporation of Urban Spree (Berlin) and Luisa Catucci Gallery (Berlin) and the special Austrian participation of Offspace | galerie panoptikum (Gilgenberg). From the other side of the ocean lands the Ecuadorian gallery Más ARTE Galería (Quito). In the national participation, important exhibitors such as N2 and Pigment Gallery from Barcelona, as well as es.Arte Gallery, from Malaga, representing the south of the peninsula, will make their debut.

Art Madrid continues its commitment to national galleries that have already shown great weight at the fair and that could not be missed with their new proposals for this 15th edition: Madrid's Galería Kreisler, Marita Segovia, Soraya Cartategui, Galería BAT Alberto Cornejo and Galería Hispánica Contemporánea. From Asturias, Aurora Vigil-Escalera (Gijón), Bea Villamarín (Gijón) and Arancha Osoro (Oviedo). Luisa Pita (Santiago de Compostela) and Moret Art (A Coruña) in Galicia and Espiral Gallery (Noja, Cantabria) in the north of Spain, Kurt Art Gallery (Guipúzcoa) and Rodrigo Juarranz (Aranda de Duero, Burgos). From Barcelona 3 Punts, Miquel Alzueta, Víctor Lope Arte Contemporáneo and Zielinsky, as well as from Valencia the new proposals of Alba Cabrera Gallery and Shiras Galería.

Mari Quiñonero

No.130, 2018

Pastel sobre papel

60 x 42cm

Onay Rosquet

Tuesday, 2018

Oil on canvas

80 x 80cm

The Portuguese galleries Art Lounge (Lisbon), Paulo Nunes-Arte Contemporânea (Vila Franca de Xira), Galeria São Mamede (Lisbon/Oporto) and Nuno Sacramento (Ílhavo) stand out in the representation of foreign galleries renewing their participation in Art Madrid. From Germany he returns to Schmalfuss (Berlin) and the French Galerie Norty (Carrières-sur-Seine). And the Taiwanese Yiri Arts (Taipei) and the Cuban Collage Habana (Havana) could not miss this 15th anniversary celebration.

In such a special edition, Art Madrid has decided to redefine and expand the curatorial program One Project to transform it into a place of friction and artistic stimulus. Under the title "Salvajes. La cage aux fauves" and under the curatorship of Fernando Gómez de la Cuesta, One Project will consist of the work of 9 artists who work on contemporary creation from different perspectives, presenting new and specific projects for the fair. One Project will be formed by ATC Gallery from Santa Cruz de Tenerife representing Nicolás Laiz and Alona Harpaz; Kaplan Projects from Palma, with the artists Juan Carlos Batista and Santiago Palenzuela; MA Arte Contemporáneo also from Palma, with the work of Andrés Planas, and Plastic Murs from Valencia, with the work of Pichiavo and Julio Anaya and DDR Art Gallery from Madrid, on this occasion with the new sculpture by Roberto López and the painting by Virginia Rivas.

Juan Carlos Batista

Psicopaisaje II, 2015

Impresión digital en papel de algodón

60 x 77cm

PichiAvo

Bristol Poseidon, 2019

Mixed media on canvas

120 x 160cm

As the curator explains, the programme activates "research on the market and fairs as institutions that legitimise professional careers in the art world, but also on fashions, trends and mainstreams, focusing on those resilient artists who choose to travel along paths far removed from them". A space for the most risky and latest artistic proposals.

Another of the great novelties of this edition is the specific programme dedicated to video art and action art. Together with the video art platform PROYECTOR and with the curatorship of Mario Gutiérrez Cru, at the beginning of each day of the fair the public will be able to enjoy the best selection of video art pieces from the most outstanding international festivals around the world to continue with a direct immersion in art through the presentations and meetings with an artist every afternoon at 5pm. Abelardo Gil-Fournier, Fernando Baena, Mario Santamaría and Maia Navas will be the protagonists of this space.

And the best is always at the end, offering the audience a unique and unforgettable experience: attending live audiovisual performances by internationally renowned artists. Iván Puñal, Eunice Artur with Bruno Gonçalves, Arturo Moya with Ruth Abellán and Olga Diego will look for an intimate and personal connection with the audience at 8pm inside the Crystal Gallery of the Palacio de Cibeles.

In addition, visitors to Art Madrid'20 will be able to see the work of artists Juan Díaz-Faes and Buba Viedma at the stand set up by Yorokobu, which will bring a wide historical selection of the magazine's covers on the occasion of its 10th anniversary.

They will also be able to take a break and enjoy a cocktail thanks to Royal Bliss and its wide range of mixers where there will also be live actions with the participation of five artists who will perform their own version of the painting "The Red Dog" by Gauguin.

And in such a special celebration, the collaboration of Liquitex could not be missed, which will award a prize in materials valued at 1,500 euros to one of the participating artists of Art Madrid who uses acrylic painting as the main medium in their creations. The winner will be decided between the organisation of Liquitex and Art Madrid and on Sunday 1st March there will be a ceremony at the fair to award the prize.

Ultimately, Art Madrid'20 is celebrating its fifteenth year of existence with its most dynamic and moving edition. This is an excellent opportunity to get into the current creation scene, with a wide and varied proposal that highlights its permanent commitment to young creators and the most current forms of creation.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.