One more year, Art Madrid reinforces its position as one of the most outstanding contemporary art fairs in the Art Week, closing its fourteenth edition with a very positive results: more than 20,000 people visited the fair and the vast majority of the participating gallery directors claim that they are very satisfied with the sales balance made during the five days celebration.

This edition, the fair has once again surpassed the numbers of visitors being, in the general public’s opinion, one of the most welcoming, close and pleasant fairs in its route. Furthermore, this edition has achieved excellent impressions on behalf of the professional sector, outlining this year for having a greater role in national and international media. Secondly, the Activities Program also stood out for receiving great acceptance from the general audience and an excellent review from the professional sector. This year the program was dedicated to video art, it was curated by Mario Gutiérrez Cru, director of the Proyector Video Art Festival and held at CaixaForum Madrid and Sala Alcalá 31.

Photo: Diana Fernández.

In general, the media has highlighted the new and more qualitative selection criteria of both the Committee and gallerists, presenting strictly contemporary selections and leaving behind the so-called "secondary market". Furthermore, in this edition, all current artistic disciplines have been accommodated, from painting, sculpture, photography, video art to the more hybrid disciplines also including living arts such as performance. The most outstanding reviews have been associated, on the one hand, with the new One Project program, curated by Nerea Ubieto; and on the other hand, with the “Copying Claudia” performance by the artist Pachi Santiago (Zielinsky Gallery). Undoubtedly, critics have also especially celebrated the new media installation within the series “Repúblicas Mínimas” by the Guest Artist, Rubén Martín de Lucas.

Photo: Paola Aloise.

As the critic and curator Alfonso de la Torre, member of the Art Madrid Committee, explains, the fair "has come of age", highlighting "the quality of the galleries selection" that this year have been exhibited "with greater clarification of the space, which has allowed a better reading and appreciation of the works".

The fair has generated a high volume of sales and the vast majority of gallerists are very satisfied with the sales balance made. In general, the increase in the presence of private and institutional collectors is worth pointing out, from local and regional entities to international entities. Professionals from the Public sector visits also stand out; in charge of cultural institutions, museums or art centres such as the Ministry of Culture, MUSAC, IVAM, MARCO, ARTIUM, CA2M, CEART or the Picasso Museum; specialists and academics from national universities such as the Universidad Complutense de Madrid, the Universidad Autónoma de Madrid or the Universidad de Nebrija; as well as representatives of private collections such as Iberdrola, Repsol, Iberia, Mercedes-Benz and Inelcom have toured the art show.

Photo: Melisa Medina.

National exhibitors such as Víctor Lope Arte Contemporáneo (Barcelona), Bea Villamarín (Gijón), Moret Art (A Coruña), Marita Segovia (Madrid), Miquel Alzueta (Barcelona), Aurora Vigil-Escalera (Gijón), Zielinsky (Barcelona), Hispánica Contemporánea (Madrid-Mexico City), 3 Punts (Barcelona), BAT Alberto Cornejo (Madrid), DDR Art Gallery (Madrid) or About Art (Lugo), togheter with foreign exhibitors such as Paulo Nunes-Arte Contemporânea (Vila Franca de Xira, Portugal), Schmalfuss (Berlin) or Yiri Arts (Taipei, Taiwan), made a positive balance.

Photo. Ione Adán.

On the one hand, one of the gallerists especially satisfied was Víctor Lope (Barcelona), whose selection integrated by the works of Patrik Grijalvo, Kepa Garraza, Jacinto Moros and Dirk Salz, together with the solo show of Alejandra Atarés in the One Project program, have been acquired both by private collectors and by collectors of large foundations. In addition, the gallery owner Víctor Lope is grateful to have been highlighted and awarded as one of the two best booths of this edition. On the other hand, the Taiwanese Yiri Arts gallery, directed by Orton Huang, has been participating in Art Madrid for years. The director comments that "our artists are already and much better known by the wider audience; this edition we decided to create a more intense dialogue between the Taiwanese and the Spanish artists, including multiple connections between them: two women (Chen Yun and Mònica Subidé) and two men (Guim Tió and Lai Wei-Yu)". Also, the gallerist commented, “Guim Tió’s works were the most sellers”, as well as the gallery team expressed their delight at the new edition of Art Madrid.

Photo: Ione Adán. Work in the image by Pepa Salas.

David Delgado Ruiz, director of the online gallery DDR Art Gallery, one of the first-time participating galleries within the One Project program, recognizes that, although there are some deals to be completed in the coming days, the balance is good and he noted that the work by Virginia Rivas was very well received: "the reception has been excellent, as much on the part of the specialized critic and the collectors, as on the part of the general public".

Photo. Ione Adán. Work in the image by François Bel.

Art Madrid, in addition to showing a unique showcase of contemporary creation and promoting the contemporary art collecting, is a space in which artists, gallerists, curators, critics and other cultural agents create new relationships, propose future collaborations or commission upcoming works. And, although the show has concluded, the work of Art Madrid team continues the rest of the year in its digital version, through communication and the online art shopping platform: Art Madrid Market.

Thank you very much for being part of one of the most successful editions of Art Madrid!

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.