Art Madrid, which will be held from February 23 to 27 at the Galería de Cristal del Palacio de Cibeles, has selected 5 works that will be donated to the Museo de Arte Contemporáneo (MMAC), which depends on the Madrid City Council. The selected pieces are: 'Isabel II' by Kepa Garraza; 'Humo VI' by Isabel Alonso Vega; 'Palacio de Cristal' and 'Madrid, Gran Vía, 2018' by Leticia Felgueroso; and 'Flexia 9' by Toño Barreiro. The four Spanish artists have an already consolidated career within the contemporary art scene in our country and with an important international projection. The works are currently on display at the fair and once it is over, this Sunday, February 27, they will be moved to the museum so that they can be admired by all visitors.

Kepa Garraza

Isabel II, 2021

Carbón comprimido sobre papel

100 x 75cm

Las piezas elegidas son:

"Isabel II' by Kepa Garraza made in compressed charcoal on paper in 2021. The works of Kepa Garraza (Berango, Vizcaya, 1979) reflect on the nature of the images we consume every day. Through fictitious scenarios where a parallel reality is recreated, he invites the viewer to question issues related to identity and the manipulation of information. His work questions official discourses, and questions the processes of institutional legitimization. His ironic and acid look offers alternatives to the reality we know and proposes a healthy exercise: to always doubt the official version. This piece can be seen at Victor Lope Contemporary Art Gallery.

Isabel Alonso Vega

Humo VI, 2018

Fumes and methacrylate

50 x 50cm

'Humo VI', exhibited at Hispánica Contemporánea gallery, is Isabel Alonso Vega's sculpture created with smoke and methacrylate in 2018. The works of Isabel Alonso (Madrid, 1968) speak of the intangible, of that which is there but can hardly be seen, it is almost impossible to touch, let alone catch. The intangible becomes present and presents itself enclosed, but not immobile, since the forms have their own life and change according to the lighting and the perspective from where you look at them.

Leticia Felgueroso

Madrid, Gran Vía 2018, 2018

Fotografía y gelatina de plata sobre papel RC

150 x 205cm

The photographs 'Palacio de Cristal' and 'Madrid, Gran Vía 2018', exhibited at the BAT Alberto Cornejo gallery, are two of the pieces that will be donated belonging to Leticia Felgueroso. The works of Felgueroso (Madrid, 1963) are based on urban scenes of an attractive chromatism that make us imagine a different city. Her photographs can be found in numerous Spanish embassies around the world and she has been commissioned by entities such as Ifema or the Thyssen-Bornemisza National Museum.

Toño Barreiro

Flexia 9, 2018

Esmalte sobre aluminio

65 x 65cm

'Flexia 9' by Toño Barreiro, made in enamel on aluminum in 2018, is another of the pieces that will be incorporated into the collection of the Museum of Contemporary Art and can be seen at Shiras Galería. Toño Barreiro (Zamora, 1965) has been developing, since the mid-1980s, a multidisciplinary work that alternates photography, painting, sculpture and digital processes. In his work we can observe a whole series of new methodologies and creative processes that give rise to sinuous and synaesthetic paintings, playing with the concept of deconstruction, the symbiotic or the most elementary biological processes.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: