The difficult task of defining Eduardo Balanza's work becomes easier when you share a live experience with him. We enjoyed a visit to his studio on Saturday, February 22, within the “Art Madrid-Proyector'20” action program. It was the perfect opportunity to getting to know his work and personality, and to understand the clear connections that exist between his various works. Between eclectic, versatile, technological, experimental, audiovisual, editorial... and many other qualifications applicable to the work of this author, the encounter with Eduardo helped us discover a generous artist, concerned above all with socio-political and environmental issues, who apply technology in a very rational way to his projects, and who is not satisfied with a simple reading of his pieces.

Photo by Txema Alcega

Eduardo Balanza (Murcia, 1971) graduated in Audiovisual Media, studied documentary film and screenplay at the International School of Film and Television in Havana, as well as at the School of Visual Arts in New York. He needs to travel, and for several years he was roaming between Berlin and Spain while working in theatre companies as a set designer. As a plastic artist, he has developed a multidisciplinary work taking sound and music as a starting point on which to research and build pieces, installations and performances. However, even these attempts to explain his career fall short, since, although the influence of video is evident in many of his works, in others the construction of artefacts or the emergence of conceptual discourse through periodic publications are the essence of the piece. As he himself admits: "It is true that I studied photography, screen printing, 3D, I worked in cinema, in fashion as a photographer, advertising and campaigns, theatre... The multidisciplinary involves attitude and creative concern." Indeed, Eduardo is attitude and concern.

Photo by Melisa Medina

What is clear is that Eduardo Balanza shows great humility and transparency in all his work. The transformation of each life experience into learning reveals the complexity of our world, the diversity that inhabits it, the different ways of understanding that exist and the need we have to adapt ourselves, beyond pure survival. In a recent interview, Eduardo explained: “Living has also become a bit of resistance. Living requires adaptation, as in an ice age." And part of that adaptation consists of admitting mistakes, knowing how to rectify because nothing is linear and today's society imposes on us a dictatorial obligation of permanent success totally fake without margin for error. On this, the artist comments:

Sometimes failure is pleasant. You have to lose battles, be thrown into the mud and have to get up. There is no need to be afraid to start from scratch; from failure, you learn a lot. We get frustrated very quickly, we have no stamina.

Photo by Txema Alcega

This humanistic approach to his own life trajectory has made identity, music and war his three main axes of work. Music as a factor of union, and war, of separation, and underlying these opposing forces, which sometimes collide and sometimes point in the same direction, is the collective identity. The artistic exploration of these intangible realities, but drivers of many current social movements, transforms into an infinity of projects that this author develops from his personal experience, wanting to transfer to his works all the rawness, aridity and harmony that the real world offers us. Eduardo explains that:

Where culture does not arrive, barbarism arrives. ... There is a clear absence of many values. Music, identity, collective identity, group movements are trending and the most interesting thing right now is collage. War, music and identity are my subjects, in the end, everyone talks about the same thing.

During the visit to his studio in Madrid, Eduardo presented us with the artwork “B71”, an electroacoustic instrument inspired by the baroque organs that combines sound and technology with an impressive result. The B71 organ is an instrument that works activated by vibrating loudspeakers on plates capable of connecting to meteorological data websites, according to the coordinates entered in the system to generate surround music based on loops. B71 works in both manual and automatic modes, generating its own sounds by itself. Visitors were able to fully understand its operation and test the organ while Eduardo explained all the technical implications of this installation work.

Frame from "La fragilidad de habitar", 2019, Eduardo Balanza

In addition to this and to know some of his editorial pieces in the FEU project: United Electronic Front, we were also able to enjoy his work on video. In the garage of his studio, which acts as a projection room, we watched his latest proposal: “La fragilidad de habitar”, a documentary video art work that shows the situation of extreme need in the shanty towns of temporary workers in Níjar (Almería). This piece, made in 2019, created mostly from zenith planes, brings to light a reality often ignored and shows ways of life-based on absolute subsistence. Today the work is on display at the Cepaim Foundation in Madrid.

And in the meantime, Eduardo continues working. He is currently developing some video research on hydroelectric complexes in Norway, the "Landscape Transformation" and the generation of sounds in these natural spaces, supported by the Skien Komune from Telemark.

From here we thank him for opening the door of his studio and sharing an excellent Saturday morning with us as we learned a little more about his work.

Contemporary art has ceased to be an exclusive territory reserved for elites and has become an increasingly democratic and accessible space. In the context of fairs such as Art Madrid, which in 2026 brings together more than 200 artists from five continents, a new generation of collectors is emerging—one that challenges the traditional codes of the art market. But how do you make the leap from admirer to collector? What do you need to know before acquiring your first artwork?

The image of the art collector has historically been associated with great fortunes, multimillion-euro auctions, and inaccessible masterpieces. However, this perception is changing radically. Today’s contemporary art market offers a wide range of proposals that suit virtually any budget, from works by emerging artists to limited editions by established creators. .

At Art Madrid, for example, galleries presenting young talents coexist with those representing artists with consolidated careers. This diversity allows first-time buyers to find meaningful works without needing unlimited capital. What matters is not how much you invest, but why you do it, and how that piece resonates with your life, your space, and your concerns.

Experience in the art world shows that a collection is not defined by the monetary value of the works it contains, but by the coherence and strength of the narrative they build together. Understanding this frees emerging collectors from the pressure to succeed according to investment logic and encourages them to rely on their own aesthetic judgment and the emotional connection they establish with the works.

HOW TO START A COLLECTION

Define Your Orientation: Passion vs. Investment

Before acquiring your first work, it is essential to ask yourself what you are looking for in collecting. There are two main approaches which, although they can coexist, lead down different paths:

Collecting driven by passion is guided by emotional connection, aesthetic pleasure, and the desire to live surrounded by works that speak to you. This approach is more intuitive and personal and, paradoxically, often proves to be more successful economically in the long term because it is rooted in genuine conviction.

Collecting as an investment requires more technical knowledge of the market, monitoring trends, understanding artists’ and galleries’ trajectories, and having a strategic vision. Although art has proven to be an interesting alternative investment—especially in times of economic uncertainty—it requires patience and a tolerance for risk.

Most successful collectors combine both dimensions: they buy what moves them, while also developing a critical eye to identify works with potential for appreciation. The key is not to be driven solely by market opportunism, because art that does not move you is unlikely to hold your interest when trends change.

EDUCATE YOURSELF BEFORE BUYING

Knowledge is your best tool. Before acquiring works, take time to:

Visit exhibitions regularly. Not only in commercial galleries, but also in museums, independent spaces, and art centers. This will help you develop your own aesthetic criteria and understand which proposals truly resonate with you.

Research artists. Read about their careers, influences, and creative processes. In the digital age, most artists are present on social media, where they share daily work, sketches, and reflections. This transparency makes it easier to connect more deeply with their practice.

Understand the market. Observe prices in different galleries, learn what factors influence valuation (artist’s career, technique, dimensions, limited edition versus unique piece), and become familiar with how galleries and fairs operate.

Talk to gallerists. Gallerists are essential allies. Their job is not only to sell, but to educate, connect, and build long-term relationships. A good gallerist will guide you toward works that match your interests and accompany you in the development of your collection.

EVALUATING A WORK: BEYOND “I LIKE IT”

When a work captures your attention, it is important to go beyond the initial emotional impression and ask yourself some key questions:

Coherence in the Artist’s Trajectory

Is this work part of a sustained line of research, or is it an isolated experiment? Artists with coherent proposals over time tend to have greater projection. Look for a logical evolution in their work, participation in relevant exhibitions, awards or grants, and representation by established galleries.

This does not mean you should reject the work of very young or highly experimental artists. On the contrary, some of the greatest successes in collecting come from early support of emerging talents. However, such a bet should be based on informed intuition, not mere novelty.

Technical and Conceptual Quality

Contemporary art has greatly expanded the boundaries of what we consider “technique,” incorporating everything from installation to digital art. Nevertheless, each discipline has its own standards of excellence. A painting should demonstrate mastery of color, composition, and material; a sculpture, an understanding of space and materials; a photograph, control of light and framing; a conceptual work, rigor in the development of the idea.

Beyond technique, ask yourself: What is this work saying? Does it offer an original perspective on something that interests me? Is there conceptual depth, or is it purely decorative? There are no absolute right answers, but asking these questions will help you make more conscious decisions.

Suitability for the Space

A practical but fundamental consideration: where will this work live? Art needs room to breathe, appropriate light, and a context that enhances it. A monumental work can feel overwhelming in a small apartment, while an intimate piece may get lost in a large space. Many galleries offer virtual visualization services or even temporary loans so you can experience the work in your space before committing.

Practical Aspects of Collecting

When you acquire a work, you should receive:

Certificate of authenticity: A document signed by the artist or gallery that certifies the authorship of the piece, its dimensions, technique, year of creation, and, in the case of editions, its number within the edition.

Invoice: Legally required and essential for proving ownership and purchase value, particularly relevant for insurance and potential resale.

Conservation information: Each technique and material requires specific care. Ask how the work should be preserved (light, humidity, temperature conditions) and whether it needs periodic maintenance.

Insurance and Protection: Even if your collection is just beginning, it is advisable to take out specific insurance for artworks. Most home insurance policies do not adequately cover this type of asset. There are specialized policies that protect against theft, accidental damage, fire, and other risks, with reasonable premiums for modest collections.

In addition to insurance, consider basic conservation measures: avoid hanging works in areas with excessive humidity, direct sunlight, or sudden temperature changes. For works on paper (photographs, prints, drawings), framing with UV-protective glass and acid-free matting is essential.

Legal and Tax Advice

In Spain, artworks have a specific tax treatment. The applicable VAT rate is 21%, although there are exemptions in certain cases. If your collection grows and you eventually decide to sell pieces, you will need to consider the tax implications of capital gains. For larger collections, it can be useful to consult advisors specialized in artistic heritage, who can guide you on tax benefits (donations to museums, long-term loans), inheritance planning, and asset protection structures.

Building Relationships Within the Art Ecosystem

Collecting is not a solitary activity, but a deeply social one. Some tips for integrating into the community:

Attend openings and events. Exhibition openings are opportunities to meet artists, other collectors, critics, and curators. Don’t be afraid to ask questions or express genuine interest.

Join collectors’ associations. Many cities have organized groups that arrange studio visits, talks with experts, and trips to international fairs. These spaces facilitate learning and networking.

Be loyal to your galleries. If a gallery has advised you well and you feel comfortable with its program, maintain the relationship long-term. Gallerists tend to reserve the best pieces or opportunities for their regular collectors.

Value Beyond Price

Finally, it is important to remember that the true value of collecting goes beyond economics. Living with art transforms everyday spaces into places of reflection and beauty. A work on your wall is a daily reminder of an emotion, an idea, a vision of the world that once moved you enough to want to live with it.

Collecting is also a way of actively participating in the cultural ecosystem. When you buy the work of an emerging artist, you help them continue creating. When you support an independent gallery, you help sustain spaces of experimentation. When you lend your works for an exhibition or eventually donate them to a public institution, you contribute to the collective heritage

At fairs like Art Madrid, where proposals from different generations, geographies, and artistic languages coexist, you have the opportunity to explore, compare, and discover. There is no rush. Collecting is a long-term journey in which each acquisition is a chapter in a personal story you are building. The key is to begin with curiosity, humility, and the certainty that art, more than a luxury, is a necessity that profoundly enriches life.