Art Madrid'24 – GETTING READY FOR THE NIGHT OF THE LIVING DEAD... WITH ART

Halloween party has become an international celebration where pumpkins, witches and skulls are part of our daily lives. We all know that on this day the end of summer is commemorated and, since ancient times, it has been celebrated as the last night of excesses before giving way to the sobriety and severity of winter. This is so in the Celtic tradition, a pagan holiday that in Galicia was always known as Samaín and has been celebrated since time immemorial. The influence of Christianity came to redefine many of these festivals to give them meaning in line with Catholic postulates, and from there was born All Saints Day or Day of the Dead, widely celebrated throughout the world. In fact, the word Halloween itself is an evolution of “All Hallow’s Eve”, which means “Eve of All Dead” But, why is this date celebrated in so many places in the world for different cultural traditions?

Gustav Klimt, “Morte e Vita”, 1905 (vía wikipedia)

For many, certain days of the year give rise to an accumulation of energies that open portals to new dimensions. The night of October 31st is one of those dates, and in many beliefs, there is the conviction that there is a union between the world of the living and that of the dead. This connection would allow bidirectional circulation between these realities and coexistence through multisensory experiences. For this reason, death is so present on Halloween and there is said that the dead come back to life at midnight today. We want to prepare for this celebration by taking a tour of the references to death, skulls and the world of darkness that some artists have made throughout their career.

Marina Abramovic, “Nude with the Skeleton”, 2002/2013 (vía moma.org)

Beyond the more traditional and classical painting, which often represents death to capture some relevant historical event, usually related to armed confrontations or connected with mythological accounts, and also beyond the moralistic resource of medieval representations of death as the great social class equaliser, the truth is that the use of elements related to the end of life is used numerous times as a benchmark of contrast, as opposed to values ​​associated with joy, energy or youth. We can say that even today, the authors reflect on the fear that this vital moment can be, or ironise, as it was done in the fifteenth century, on an inevitable fact to which we are all committed regardless of our position or status. Others, on the other hand, deal with this issue as a way to approach a painful stage, a kind of mourning that, through art, becomes therapeutic.

Damien Hirst, “For the Love of God”, 2007 (vía wikipedia)

Among the authors who use these resources as an ingredient to ironise the excesses of our society, we must include Damien Hirst, with his famous "For the Love of God", a piece that represents a human skull covered with 8,601 diamonds. To do this, Hirst made a titanium cast of a real skull from the 18th century and left the original denture. This 2007 piece was a revolution for the art world and was finally sold for 50 million pounds.

Maurizio Cattelan, “Bidibidobidiboo”, 2012, cortesía de Collezione Sandretto Re Rebaudengo (vía 20minutos.es).

Other artists like Cattelan propose works such as "Bidibidobidiboo", in which a suicide squirrel appears in a miniature stage, with a gun at his feet. According to the author, this piece represents the end of innocence and adolescent anguish that is lived in transitional stages, when it is difficult to adapt.

Okuda San Miguel

Grey Skull, 2018

17-ink hand-printed by Inkvisible Prints on 220 g pink fabriano paper

70 x 50cm

Death is also a reference to propose a contrast of elements with other positive values of our life. As a reminder and reflection on the resilience of the human being, some artists incorporate motifs such as skulls in their works in order to extol our spirit of overcoming and highlight the positive aspects that life can bring us, something that sometimes only comes to be appreciated taking awareness of the negative aspects. This is the case with Okuda, for example, who repeatedly uses his already iconic skull in many contexts.

Michael Zavros, “Phoebe is Dead/McQueen”, 2010 (vía skullsproject.wordpress.com)

We could put in this category some of the most famous pieces of Marina Abramovic, such as "Nude with skeleton", in which the artist proposes a serene dance with a skeleton in an open contrast between life and death.

In this same line, we find the work of other authors who dare to represent death as a way to face certain fears, such as the loss of a loved one, and this allows us to verify the fortune and happiness present.

Ron Mueck, “Dead Dad”, 1996 (vía qmayor.com)

Annie Leibovitz, “Susan Sontag”, 2004 (vía tembusu.nus.edu.sg)

Likewise, there are artists who address this issue from the desire to overcome some personal traumas and give way to a grieving process in which the pain is confronted directly instead of avoiding it. This is the case of Ron Mueck, who has come to represent his deceased father to face the sadness of his absence. This author's work always surprises with its great impact and the hyperrealism of its execution. For this particular piece, he came to use his father's real hair.

On the other hand, the photographer Annie Leibovitz made an extensive report of the death of her partner, Susan Sontag, something that helped her to go through this long and sentimental process.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024