Art Madrid'25 – GETTING READY FOR THE NIGHT OF THE LIVING DEAD... WITH ART

Halloween party has become an international celebration where pumpkins, witches and skulls are part of our daily lives. We all know that on this day the end of summer is commemorated and, since ancient times, it has been celebrated as the last night of excesses before giving way to the sobriety and severity of winter. This is so in the Celtic tradition, a pagan holiday that in Galicia was always known as Samaín and has been celebrated since time immemorial. The influence of Christianity came to redefine many of these festivals to give them meaning in line with Catholic postulates, and from there was born All Saints Day or Day of the Dead, widely celebrated throughout the world. In fact, the word Halloween itself is an evolution of “All Hallow’s Eve”, which means “Eve of All Dead” But, why is this date celebrated in so many places in the world for different cultural traditions?

Gustav Klimt, “Morte e Vita”, 1905 (vía wikipedia)

For many, certain days of the year give rise to an accumulation of energies that open portals to new dimensions. The night of October 31st is one of those dates, and in many beliefs, there is the conviction that there is a union between the world of the living and that of the dead. This connection would allow bidirectional circulation between these realities and coexistence through multisensory experiences. For this reason, death is so present on Halloween and there is said that the dead come back to life at midnight today. We want to prepare for this celebration by taking a tour of the references to death, skulls and the world of darkness that some artists have made throughout their career.

Marina Abramovic, “Nude with the Skeleton”, 2002/2013 (vía moma.org)

Beyond the more traditional and classical painting, which often represents death to capture some relevant historical event, usually related to armed confrontations or connected with mythological accounts, and also beyond the moralistic resource of medieval representations of death as the great social class equaliser, the truth is that the use of elements related to the end of life is used numerous times as a benchmark of contrast, as opposed to values ​​associated with joy, energy or youth. We can say that even today, the authors reflect on the fear that this vital moment can be, or ironise, as it was done in the fifteenth century, on an inevitable fact to which we are all committed regardless of our position or status. Others, on the other hand, deal with this issue as a way to approach a painful stage, a kind of mourning that, through art, becomes therapeutic.

Damien Hirst, “For the Love of God”, 2007 (vía wikipedia)

Among the authors who use these resources as an ingredient to ironise the excesses of our society, we must include Damien Hirst, with his famous "For the Love of God", a piece that represents a human skull covered with 8,601 diamonds. To do this, Hirst made a titanium cast of a real skull from the 18th century and left the original denture. This 2007 piece was a revolution for the art world and was finally sold for 50 million pounds.

Maurizio Cattelan, “Bidibidobidiboo”, 2012, cortesía de Collezione Sandretto Re Rebaudengo (vía 20minutos.es).

Other artists like Cattelan propose works such as "Bidibidobidiboo", in which a suicide squirrel appears in a miniature stage, with a gun at his feet. According to the author, this piece represents the end of innocence and adolescent anguish that is lived in transitional stages, when it is difficult to adapt.

Okuda San Miguel

Grey Skull, 2018

17-ink hand-printed by Inkvisible Prints on 220 g pink fabriano paper

70 x 50cm

Death is also a reference to propose a contrast of elements with other positive values of our life. As a reminder and reflection on the resilience of the human being, some artists incorporate motifs such as skulls in their works in order to extol our spirit of overcoming and highlight the positive aspects that life can bring us, something that sometimes only comes to be appreciated taking awareness of the negative aspects. This is the case with Okuda, for example, who repeatedly uses his already iconic skull in many contexts.

Michael Zavros, “Phoebe is Dead/McQueen”, 2010 (vía skullsproject.wordpress.com)

We could put in this category some of the most famous pieces of Marina Abramovic, such as "Nude with skeleton", in which the artist proposes a serene dance with a skeleton in an open contrast between life and death.

In this same line, we find the work of other authors who dare to represent death as a way to face certain fears, such as the loss of a loved one, and this allows us to verify the fortune and happiness present.

Ron Mueck, “Dead Dad”, 1996 (vía qmayor.com)

Annie Leibovitz, “Susan Sontag”, 2004 (vía tembusu.nus.edu.sg)

Likewise, there are artists who address this issue from the desire to overcome some personal traumas and give way to a grieving process in which the pain is confronted directly instead of avoiding it. This is the case of Ron Mueck, who has come to represent his deceased father to face the sadness of his absence. This author's work always surprises with its great impact and the hyperrealism of its execution. For this particular piece, he came to use his father's real hair.

On the other hand, the photographer Annie Leibovitz made an extensive report of the death of her partner, Susan Sontag, something that helped her to go through this long and sentimental process.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.