ONE PROJECT’19: THE TRIUMPH OF COLOUR

Contour Art Gallery, DDR Art Gallery, Granada Gallery, About Art, Flux Zone, RV Cultura e Arte and Víctor Lope Arte Contemporáneo

 

Colour becomes the main theme of the new One Project program. It is the guiding thread that unites the artworks in different conceptual and formal dialogues. Lucid narratives in which you can lose yourself entering a beginning that takes us to another new beginning and in which reality is camouflaged, transcended or subverted.

Once again Art Madrid presents the One Project program, conceived to support and promote young artists whose careers are in an initial or intermediate state. The project takes place in a curated proposal within the fair in which the works of the creators are presented in a solo show format while maintaining a unitary vision.

Alejandra Atarés

Jardin con fondo rosa, 2018

Oil and acrylic on linen

150 x 150cm

This year, one of the great updates of the program is the incorporation of Nerea Ubieto, art critic and curator who presents a new proposal led only by female artists. This choice, as stated by Ubieto, is based “on the eagerness to level an unstable balance in which female participation in art fairs is still today unfair”. Under the title "Ficciones, máscaras y paisajes: el color como telón de fondo", 7 artists feature specific proposals for the fair in which the international presence stands out and specifically, highlighting Latin American participation.

As the curator explains, the works invite us to build our own universes, because "through creation, we can get rid of the burdens that slow down the development of society, dissolve stereotypes, invent new ones, own what we want to change and, effectively, transform it. No limits are worth having, just more or less believable masks; only colour with a more or less positive charge”.

Rūta Vadlugaitė

A Place for Bird Nests, 2015

Oil on canvas

73.7 x 101.5cm

Rūta Vadlugaitė

Hepatica, 2017

Oil on canvas

80 x 60cm

The worlds of Rūta Vadlugaitė, an artist represented by the Lithuanian Contour Art Gallery (Vilnius), are characterized by huge colour spots within a reduced palette. Her works are characterized by being compositions of resounding and minimal shapes because colour dominates everything. With a clear tendency towards blue tones, Vadlugaitė’s landscapes describe spaces that have a lot of abstraction, autobiography, intuition and rigour as Ubieto points out, defining them as "catapults of multiple psychological ideas" in which the artist’s states of mind are reflected as metaphors.

Virginia Rivas

Jugando al escondite, 2016

Acrylic, graphite and bodybuilder tape on canvas

20 x 20cm

Virginia Rivas

Oh, la mía pena, 2016

Acrylic, graphite and bodybuilder tape on canvas

40 x 40cm

A deep interest in the large colour spots mark the paintings of the most abstract and gestural Virginia Rivas, artist who is represented by the online gallery DDR Art Gallery (Madrid). Rivas' emotional abstraction is characterized by expanded stories, by small revelations about experiences or personal thoughts that interrupt her compositions. Altogether, her paintings are like traces of interior worlds now exteriorized and exposed in a beautiful "letting go" manner. As the curator points out, Rivas invites us to travel through perhaps more intimate places, but possible even in the framework of a fair.

Mara Caffarone

Sin título, 2018

Pastel óleo sobre papel

70 x 50cm

Mara Caffarone

Selfie portrait, 2015

Aerosol sobre polietileno

150 x 60cm

Also, Mara Caffarone’s work moves between the abstract and the gestural brushstroke, to which a marked sensory character is included. Represented by the Argentine Granada Gallery (Comuna), her work reflects on "the limits of perception and the need to identify what we observe”, explains Ubieto. From purely painting, Caffarone quickly jumps to the incorporation of extra-pictorial materials -especially plastics and air spray-, to video or installation. In fact, the proposal that will be presented at Art Madrid will include video, installation and painting in an artistic experience that will go far beyond the traditional and contemplative exhibition ways.

Nuria Mora

Sin título, 2018

Acrylic on paper

110 x 75cm

Nuria Mora

Sin título (Placas tectónicas I), 2018

Acrylic on paper

181.5 x 146cm

On the other hand, "the playful factor and the indomitable flexibility of the paintings" by Nuria Mora come to overflow any support, "as if the geometrized pigment were born from the bottom of the walls and collapsed by its cracks generating epidermal and cumulative layers", the curator explains. Represented by About Art Gallery (Lugo), Mora is one of the most outstanding artists of the so-called Post-Graffiti movement who, some time ago, has transferred her seductive organic and geometric shapes from the wall to the paper. However, as it could not be otherwise, these colourful shapes will again be insurgent and will exceed the limits of the imposed exhibition space boundaries.

Sofía Echeverri

Juegos prohibidos III, 2014

Acrílico y óleo sobre lienzo

120 x 160cm

Sofía Echeverri

Trampland con olas, 2015

Acrylic on canvas

180 x 220cm

Sofia Echeverri , who exhibits her works with the Flux Zone gallery (Mexico City), has a very particular way of expressing her stories. Echeverri begins with narratives in black and white, with a figurative and geometric tendency, which are updated and transcended through the introduction of the contrast of vivid colours such as magenta, green and blue. In general, behind this formal strategy, there is a conceptual criticism: "the colour contrast questions what we lose for what we prefer to keep says the artist". Art Madrid presents a selection of three of its most outstanding series: "Juegos prohibidos", "Trampland" and "Pedir la lluvia", series in which seduction, mystery and discomfort -even the sinister side, as Freud would say- compose stories that serve Echeverri to divide the reality.

Manuela Eichner

Bruja, 2018

Collage on wood

60 x 45cm

Also, the subversive masks of Manuela Eichner are presented at One Project program. They are creations with which the artist reinterprets female prototypes and myths using collage as a fundamental technique in order to alter their meanings. Represented by the Brazilian gallery RV Cultura e Arte (Salvador), Eichner will introduce us to Art Madrid in a unique tropical jungle in which a catalogue of perturbations of the traditional female role is described. It is a visual rewriting work of with which it creates new paradigms, proposes new iconographies, where the provocation brings together icons of the mythological tradition with pornographic stereotypes and vegetable motives to reflect on "the domestication of the wild". Plants and women as main characters because, as Ubieto says, in both cases one can speak about "tamed bodies, subdued, reduced to mere decoration".

Alejandra Atarés

Japonesa con palmeras nevadas, 2017

Oil and acrylic on linen

114 x 146cm

Alejandra Atarés also shares these claims who, represented by the gallery Víctor Lope Arte Contemporáneo (Barcelona), closes the One Project proposal with two of her main lines of work. On the one hand, she invites us to star in other people's lives looking through the colourful representation of women who turn their backs to us: they usually hide their face, absorbed by blurred horizons. On the other, also from her characteristic figurative shapes and full of colour motifs, she takes us to dreamlike landscapes in which "she breaks the rules of perspective and real space introducing us to fictitious paradises in which the inside and the outside are confused”. As the curator concurs, “colour expands, contaminates the environment and connects the seven proposals in a wave of freshness and vigour”.

 

The seventeenth edition of Art Madrid, which was held in the Galería de Cristal of the Palacio de Cibeles from 23 to 27 February, closed its 17th edition with more than 16,000 visitors, a similar figure prior to the pandemic. The fair was attended by, among others: Andrea Levy, Delegate for Culture, Tourism, and Sport of Madrid City Council; Begoña Villacís, Deputy Mayoress of Madrid City Council; several Ambassadors; representatives of museums from all over Spain; and heads of important national and international collections.

Photo by Christian Monsalve from Too Many Flash

Alberto Cornejo, director of ART MADRID, says: "We are very satisfied with the results of this edition. After these years of uncertainty due to the pandemic, we are happy to see that the public and collectors continue to respond to the fair with the same enthusiasm as in previous years". And he adds: "It is interesting to note that sales at this edition have been very important, which means a remarkable dynamization of the Spanish art market". In this respect, it is worth noting that our VIP program of advice for collectors, directed by Ana Suárez Gisbert, has been a great success, providing a service to experienced collectors and generating new buyers.

Photo by Maria Astorga from Too Many Flash

The selection of 35 galleries at ART MADRID'22 was made up of: 3 Punts Galeria (Barcelona), Alba Cabrera Gallery (Valencia), Arena Martínez Projects (Madrid), Art Lounge Gallery (Lisbon), ARTITLEDcontemporary (Herpen), Aurora Vigil-Escalera (Gijón), Collage Habana (La Habana), DDR Art Gallery (Madrid), Dr. Robot Gallery (Valencia), FLECHA (Madrid), Galería BAT alberto cornejo (Madrid), Galería de la Bálgoma (Madrid), Galería Espiral (Noja), Galería Hispánica Contemporánea (Madrid-Mx DF), Galería Jorge Alcolea (Madrid), Galería Kreisler (Madrid), Galería La Aurora (Murcia), Galería Luisa Pita (Santiago de Compostela), Galeria São Mamede (Lisbon), Galerie Alex Serra (Köln), Galerie LJ (Paris), GÄRNA Art Gallery (Madrid), Helarea (Madrid), Inéditad (Barcelona), Jackie Shor Arte (São Paulo), Kur Art Gallery (San Sebastián), MA Arte Contemporáneo (Palma), Marita Segovia (Madrid), Moret Art (A Coruña), Nuno Sacramento (Ílhavo), Rodrigo Juarranz (Aranda de Duero), Shiras Galería (Valencia), Studija Mindiuzarte/Kaunas (Kaunas), Víctor Lope Arte Contemporáneo (Barcelona), Yiri Arts (Taipei).

Photo by Maria Astorga from Too Many Flash

The Fair consolidates the proposal "One Shot Collectors", an initiative that encompasses a collecting program directed by the advisor Ana Suárez Gisbert and the curatorial route ICONOSFERA, coordinated for the second consecutive year by the critic and independent curator Natalia Alonso Arduengo. Regarding this initiative, Gabriela Correa and Nuria Blanco, directors of the Kreisler (Madrid) and Moret Art (A Coruña) galleries respectively, both veterans of the fair, point out that the collectors' program is a very beneficial service that helps to boost sales during the fair and even in the days following the fair.

The Parisian gallery LJ Galerie, in its second year at the fair, makes a positive balance of its participation. Its director, Adeline Jeudy affirms that on the first day of the fair they already sold an important piece by Léo Caillard (the artist whose work was the image of the poster for this edition), and some works to new collectors. "The fair has a large number of visitors, an interesting public that is very open to buying works at a considerable price and by artists who are little known in Spain. We have also noticed the presence of an amateur public that is very interested in the work of the artists we present".

The Brazilian gallery Jackie Shor, participating for the first time in Art Madrid, also obtained good results in terms of sales. All the works presented at the stand by their youngest artist, Isabella Despujols, were sold. Most of the sales were made to local or foreign clients residing in Madrid. Moreover, its directors comment that "Art Madrid is a fair that attracts a diverse public profile, and that is very interesting".

Photo by Maria Astorga from Too Many Flash

DDR Art Gallery (Madrid), sold works by the four artists in its exhibition proposal. The gallery sold two large pieces by the Venezuelan artist Roger Sanguino, both of which will form part of two very important collections in Spain. The acquisition of two of the "avatars" by the artist Roberto López Martín, also by renowned collectors, and the great interest generated by the work "Los refugiados en las Meninas de Velázquez", by the photographer David Delgado Ruiz, also stand out.

Photo by Maria Astorga from Too Many Flash

This edition featured more than 190 national and international artists, including young artists such as the Russian Costa Gorelov (Dr.Robot Gallery) and the Portuguese Carolina Serrano (Alex Serra Galerie), and other mid-career artists such as Kepa Garraza (Víctor Lope Arte Contemporáneo) and Juana González (Arena Martínes Projects), both national artists.

ART MADRID has been sponsored by One Shot Hotels, Liquitex and Catawiki; and with the collaboration of the Proyector platform; 9915. Contemporary Art Collectors Association; and the photographic entrepreneurship school Too Many Flash.