Art Madrid'26 – ONE PROJECT’19: THE TRIUMPH OF COLOUR

Contour Art Gallery, DDR Art Gallery, Granada Gallery, About Art, Flux Zone, RV Cultura e Arte and Víctor Lope Arte Contemporáneo

 

Colour becomes the main theme of the new One Project program. It is the guiding thread that unites the artworks in different conceptual and formal dialogues. Lucid narratives in which you can lose yourself entering a beginning that takes us to another new beginning and in which reality is camouflaged, transcended or subverted.

Once again Art Madrid presents the One Project program, conceived to support and promote young artists whose careers are in an initial or intermediate state. The project takes place in a curated proposal within the fair in which the works of the creators are presented in a solo show format while maintaining a unitary vision.

Alejandra Atarés

Jardin con fondo rosa, 2018

Oil and acrylic on linen

150 x 150cm

This year, one of the great updates of the program is the incorporation of Nerea Ubieto, art critic and curator who presents a new proposal led only by female artists. This choice, as stated by Ubieto, is based “on the eagerness to level an unstable balance in which female participation in art fairs is still today unfair”. Under the title "Ficciones, máscaras y paisajes: el color como telón de fondo", 7 artists feature specific proposals for the fair in which the international presence stands out and specifically, highlighting Latin American participation.

As the curator explains, the works invite us to build our own universes, because "through creation, we can get rid of the burdens that slow down the development of society, dissolve stereotypes, invent new ones, own what we want to change and, effectively, transform it. No limits are worth having, just more or less believable masks; only colour with a more or less positive charge”.

Rūta Vadlugaitė

A Place for Bird Nests, 2015

Oil on canvas

73.7 x 101.5cm

Rūta Vadlugaitė

Hepatica, 2017

Oil on canvas

80 x 60cm

The worlds of Rūta Vadlugaitė, an artist represented by the Lithuanian Contour Art Gallery (Vilnius), are characterized by huge colour spots within a reduced palette. Her works are characterized by being compositions of resounding and minimal shapes because colour dominates everything. With a clear tendency towards blue tones, Vadlugaitė’s landscapes describe spaces that have a lot of abstraction, autobiography, intuition and rigour as Ubieto points out, defining them as "catapults of multiple psychological ideas" in which the artist’s states of mind are reflected as metaphors.

Virginia Rivas

Jugando al escondite, 2016

Acrylic, graphite and bodybuilder tape on canvas

20 x 20cm

Virginia Rivas

Oh, la mía pena, 2016

Acrylic, graphite and bodybuilder tape on canvas

40 x 40cm

A deep interest in the large colour spots mark the paintings of the most abstract and gestural Virginia Rivas, artist who is represented by the online gallery DDR Art Gallery (Madrid). Rivas' emotional abstraction is characterized by expanded stories, by small revelations about experiences or personal thoughts that interrupt her compositions. Altogether, her paintings are like traces of interior worlds now exteriorized and exposed in a beautiful "letting go" manner. As the curator points out, Rivas invites us to travel through perhaps more intimate places, but possible even in the framework of a fair.

Mara Caffarone

Sin título, 2018

Pastel óleo sobre papel

70 x 50cm

Mara Caffarone

Selfie portrait, 2015

Aerosol sobre polietileno

150 x 60cm

Also, Mara Caffarone’s work moves between the abstract and the gestural brushstroke, to which a marked sensory character is included. Represented by the Argentine Granada Gallery (Comuna), her work reflects on "the limits of perception and the need to identify what we observe”, explains Ubieto. From purely painting, Caffarone quickly jumps to the incorporation of extra-pictorial materials -especially plastics and air spray-, to video or installation. In fact, the proposal that will be presented at Art Madrid will include video, installation and painting in an artistic experience that will go far beyond the traditional and contemplative exhibition ways.

Nuria Mora

Sin título, 2018

Acrylic on paper

110 x 75cm

Nuria Mora

Sin título (Placas tectónicas I), 2018

Acrylic on paper

181.5 x 146cm

On the other hand, "the playful factor and the indomitable flexibility of the paintings" by Nuria Mora come to overflow any support, "as if the geometrized pigment were born from the bottom of the walls and collapsed by its cracks generating epidermal and cumulative layers", the curator explains. Represented by About Art Gallery (Lugo), Mora is one of the most outstanding artists of the so-called Post-Graffiti movement who, some time ago, has transferred her seductive organic and geometric shapes from the wall to the paper. However, as it could not be otherwise, these colourful shapes will again be insurgent and will exceed the limits of the imposed exhibition space boundaries.

Sofía Echeverri

Juegos prohibidos III, 2014

Acrílico y óleo sobre lienzo

120 x 160cm

Sofía Echeverri

Trampland con olas, 2015

Acrylic on canvas

180 x 220cm

Sofia Echeverri , who exhibits her works with the Flux Zone gallery (Mexico City), has a very particular way of expressing her stories. Echeverri begins with narratives in black and white, with a figurative and geometric tendency, which are updated and transcended through the introduction of the contrast of vivid colours such as magenta, green and blue. In general, behind this formal strategy, there is a conceptual criticism: "the colour contrast questions what we lose for what we prefer to keep says the artist". Art Madrid presents a selection of three of its most outstanding series: "Juegos prohibidos", "Trampland" and "Pedir la lluvia", series in which seduction, mystery and discomfort -even the sinister side, as Freud would say- compose stories that serve Echeverri to divide the reality.

Manuela Eichner

Bruja, 2018

Collage on wood

60 x 45cm

Also, the subversive masks of Manuela Eichner are presented at One Project program. They are creations with which the artist reinterprets female prototypes and myths using collage as a fundamental technique in order to alter their meanings. Represented by the Brazilian gallery RV Cultura e Arte (Salvador), Eichner will introduce us to Art Madrid in a unique tropical jungle in which a catalogue of perturbations of the traditional female role is described. It is a visual rewriting work of with which it creates new paradigms, proposes new iconographies, where the provocation brings together icons of the mythological tradition with pornographic stereotypes and vegetable motives to reflect on "the domestication of the wild". Plants and women as main characters because, as Ubieto says, in both cases one can speak about "tamed bodies, subdued, reduced to mere decoration".

Alejandra Atarés

Japonesa con palmeras nevadas, 2017

Oil and acrylic on linen

114 x 146cm

Alejandra Atarés also shares these claims who, represented by the gallery Víctor Lope Arte Contemporáneo (Barcelona), closes the One Project proposal with two of her main lines of work. On the one hand, she invites us to star in other people's lives looking through the colourful representation of women who turn their backs to us: they usually hide their face, absorbed by blurred horizons. On the other, also from her characteristic figurative shapes and full of colour motifs, she takes us to dreamlike landscapes in which "she breaks the rules of perspective and real space introducing us to fictitious paradises in which the inside and the outside are confused”. As the curator concurs, “colour expands, contaminates the environment and connects the seven proposals in a wave of freshness and vigour”.

 



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels