Art Madrid'25 – ONE PROJECT’19: THE TRIUMPH OF COLOUR

Contour Art Gallery, DDR Art Gallery, Granada Gallery, About Art, Flux Zone, RV Cultura e Arte and Víctor Lope Arte Contemporáneo

 

Colour becomes the main theme of the new One Project program. It is the guiding thread that unites the artworks in different conceptual and formal dialogues. Lucid narratives in which you can lose yourself entering a beginning that takes us to another new beginning and in which reality is camouflaged, transcended or subverted.

Once again Art Madrid presents the One Project program, conceived to support and promote young artists whose careers are in an initial or intermediate state. The project takes place in a curated proposal within the fair in which the works of the creators are presented in a solo show format while maintaining a unitary vision.

Alejandra Atarés

Jardin con fondo rosa, 2018

Oil and acrylic on linen

150 x 150cm

This year, one of the great updates of the program is the incorporation of Nerea Ubieto, art critic and curator who presents a new proposal led only by female artists. This choice, as stated by Ubieto, is based “on the eagerness to level an unstable balance in which female participation in art fairs is still today unfair”. Under the title "Ficciones, máscaras y paisajes: el color como telón de fondo", 7 artists feature specific proposals for the fair in which the international presence stands out and specifically, highlighting Latin American participation.

As the curator explains, the works invite us to build our own universes, because "through creation, we can get rid of the burdens that slow down the development of society, dissolve stereotypes, invent new ones, own what we want to change and, effectively, transform it. No limits are worth having, just more or less believable masks; only colour with a more or less positive charge”.

Rūta Vadlugaitė

A Place for Bird Nests, 2015

Oil on canvas

73.7 x 101.5cm

Rūta Vadlugaitė

Hepatica, 2017

Oil on canvas

80 x 60cm

The worlds of Rūta Vadlugaitė, an artist represented by the Lithuanian Contour Art Gallery (Vilnius), are characterized by huge colour spots within a reduced palette. Her works are characterized by being compositions of resounding and minimal shapes because colour dominates everything. With a clear tendency towards blue tones, Vadlugaitė’s landscapes describe spaces that have a lot of abstraction, autobiography, intuition and rigour as Ubieto points out, defining them as "catapults of multiple psychological ideas" in which the artist’s states of mind are reflected as metaphors.

Virginia Rivas

Jugando al escondite, 2016

Acrylic, graphite and bodybuilder tape on canvas

20 x 20cm

Virginia Rivas

Oh, la mía pena, 2016

Acrylic, graphite and bodybuilder tape on canvas

40 x 40cm

A deep interest in the large colour spots mark the paintings of the most abstract and gestural Virginia Rivas, artist who is represented by the online gallery DDR Art Gallery (Madrid). Rivas' emotional abstraction is characterized by expanded stories, by small revelations about experiences or personal thoughts that interrupt her compositions. Altogether, her paintings are like traces of interior worlds now exteriorized and exposed in a beautiful "letting go" manner. As the curator points out, Rivas invites us to travel through perhaps more intimate places, but possible even in the framework of a fair.

Mara Caffarone

Sin título, 2018

Pastel óleo sobre papel

70 x 50cm

Mara Caffarone

Selfie portrait, 2015

Aerosol sobre polietileno

150 x 60cm

Also, Mara Caffarone’s work moves between the abstract and the gestural brushstroke, to which a marked sensory character is included. Represented by the Argentine Granada Gallery (Comuna), her work reflects on "the limits of perception and the need to identify what we observe”, explains Ubieto. From purely painting, Caffarone quickly jumps to the incorporation of extra-pictorial materials -especially plastics and air spray-, to video or installation. In fact, the proposal that will be presented at Art Madrid will include video, installation and painting in an artistic experience that will go far beyond the traditional and contemplative exhibition ways.

Nuria Mora

Sin título, 2018

Acrylic on paper

110 x 75cm

Nuria Mora

Sin título (Placas tectónicas I), 2018

Acrylic on paper

181.5 x 146cm

On the other hand, "the playful factor and the indomitable flexibility of the paintings" by Nuria Mora come to overflow any support, "as if the geometrized pigment were born from the bottom of the walls and collapsed by its cracks generating epidermal and cumulative layers", the curator explains. Represented by About Art Gallery (Lugo), Mora is one of the most outstanding artists of the so-called Post-Graffiti movement who, some time ago, has transferred her seductive organic and geometric shapes from the wall to the paper. However, as it could not be otherwise, these colourful shapes will again be insurgent and will exceed the limits of the imposed exhibition space boundaries.

Sofía Echeverri

Juegos prohibidos III, 2014

Acrílico y óleo sobre lienzo

120 x 160cm

Sofía Echeverri

Trampland con olas, 2015

Acrylic on canvas

180 x 220cm

Sofia Echeverri , who exhibits her works with the Flux Zone gallery (Mexico City), has a very particular way of expressing her stories. Echeverri begins with narratives in black and white, with a figurative and geometric tendency, which are updated and transcended through the introduction of the contrast of vivid colours such as magenta, green and blue. In general, behind this formal strategy, there is a conceptual criticism: "the colour contrast questions what we lose for what we prefer to keep says the artist". Art Madrid presents a selection of three of its most outstanding series: "Juegos prohibidos", "Trampland" and "Pedir la lluvia", series in which seduction, mystery and discomfort -even the sinister side, as Freud would say- compose stories that serve Echeverri to divide the reality.

Manuela Eichner

Bruja, 2018

Collage on wood

60 x 45cm

Also, the subversive masks of Manuela Eichner are presented at One Project program. They are creations with which the artist reinterprets female prototypes and myths using collage as a fundamental technique in order to alter their meanings. Represented by the Brazilian gallery RV Cultura e Arte (Salvador), Eichner will introduce us to Art Madrid in a unique tropical jungle in which a catalogue of perturbations of the traditional female role is described. It is a visual rewriting work of with which it creates new paradigms, proposes new iconographies, where the provocation brings together icons of the mythological tradition with pornographic stereotypes and vegetable motives to reflect on "the domestication of the wild". Plants and women as main characters because, as Ubieto says, in both cases one can speak about "tamed bodies, subdued, reduced to mere decoration".

Alejandra Atarés

Japonesa con palmeras nevadas, 2017

Oil and acrylic on linen

114 x 146cm

Alejandra Atarés also shares these claims who, represented by the gallery Víctor Lope Arte Contemporáneo (Barcelona), closes the One Project proposal with two of her main lines of work. On the one hand, she invites us to star in other people's lives looking through the colourful representation of women who turn their backs to us: they usually hide their face, absorbed by blurred horizons. On the other, also from her characteristic figurative shapes and full of colour motifs, she takes us to dreamlike landscapes in which "she breaks the rules of perspective and real space introducing us to fictitious paradises in which the inside and the outside are confused”. As the curator concurs, “colour expands, contaminates the environment and connects the seven proposals in a wave of freshness and vigour”.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.