Art Madrid'26 – SYMBOLOGY AND GOLD LEAF IN MARÍA JOSÉ GALLARDO

Visiting the work of María José Gallardo is, at times, like entering a second-hand market, finding a space between its shelves and collecting the strangest things, most connected with the dark side of religion and death. Incomplete tarot decks, unpaired earrings, faded metal boxes, cracked photos, crosses and skulls, make up a sample of dissonant elements that, in the work of this artist, acquire meaning and entity. It is an invitation to an initiatory journey, a way that confronts us with an unexplored part of our minds and that often wakes up before the vividness of a memory.

Mª José Gallardo

El templo de las estrellas, 2017

Oil, enamel on canvas

81 x 65cm

Mª José Gallardo

Catedral, 2016

Oil, enamel, gold leaf on canvas

100 x 81cm

Her artistic proposal is based on a mixture of styles that plays with the misunderstanding and the multiple possibilities of painting, such as her work "You may not be luminous, but you are a conductor of light" where pixelated vegetable motifs are identified, which could seem a blur cross-stitch embroidery or a 17th-century tapestry framed between scrolls of gilded wood. His pieces rarely include a single element. They are presented as allegories of the complexity of human thought itself, of the warp of ideas and sensations that link us with the object reality of our environment, and which the artist represents with an aesthetic that feeds on Rococo and Horror Vacui, on the Baroque religious imagery and contemporary illustration based on sharp contrasts and angular contours.

Mª José Gallardo

1917, 2017

Oil, enamel, gold leaf on canvas

100 x 81cm

Mª José Gallardo

Coco III, 2017

Óleo, esmalte, pan de plata / lienzo

100 x 81cm

Although throughout her career María José has worked on several proposals with different and even risky themes, such as the series dedicated to Hitler and Nazism, an essential aspect of her work is the presence of the symbol. It is that element capable of condensing immaterial values that the social-individual attributes to the object. Many of her works recover those meanings, which go from the esoteric to the earthly, from the connections with religious beliefs to their projection on more mundane and materialistic aspects such as representations of power, wealth or social position. María José addresses these issues, respecting to a large extent the traditional depiction of these spheres, which preserve their particular aesthetic and whose artistic tradition goes back to the beginnings of iconography (religious or not) in the West. For this reason, the recourse to gold leaf and the reproduction of spaces of worship, such as cathedrals or temples, has a deep connection with spirituality and the way in which the collectives have transferred this spirituality to tangible reality.

Mª José Gallardo

Mascota. Cuervo, 2017

Oil, enamel, gold leaf on canvas

46 x 38cm

Mª José Gallardo

Mascota. Gato, 2017

Oil, enamel, gold leaf on canvas

46 x 38cm

The works of the exhibition "In the enchanted forest" are a catalogue of magical beings, those who inhabit the usual corners of fairy tales and who make their appearance among branches of flowers and rays of light. But true to her style, María José displays all her pictorial potential in these pieces, which do not hide a dark side that faces the hackneyed "happy-ending". A narrative is thus constructed closer to the original story of Brothers Grimm. Her proposal looks at us frankly and offers a less truculent and real vision of the history in which we are all invited to participate.

 



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels