Art Madrid'25 – SYMBOLOGY AND GOLD LEAF IN MARÍA JOSÉ GALLARDO

Visiting the work of María José Gallardo is, at times, like entering a second-hand market, finding a space between its shelves and collecting the strangest things, most connected with the dark side of religion and death. Incomplete tarot decks, unpaired earrings, faded metal boxes, cracked photos, crosses and skulls, make up a sample of dissonant elements that, in the work of this artist, acquire meaning and entity. It is an invitation to an initiatory journey, a way that confronts us with an unexplored part of our minds and that often wakes up before the vividness of a memory.

Mª José Gallardo

El templo de las estrellas, 2017

Oil, enamel on canvas

81 x 65cm

Mª José Gallardo

Catedral, 2016

Oil, enamel, gold leaf on canvas

100 x 81cm

Her artistic proposal is based on a mixture of styles that plays with the misunderstanding and the multiple possibilities of painting, such as her work "You may not be luminous, but you are a conductor of light" where pixelated vegetable motifs are identified, which could seem a blur cross-stitch embroidery or a 17th-century tapestry framed between scrolls of gilded wood. His pieces rarely include a single element. They are presented as allegories of the complexity of human thought itself, of the warp of ideas and sensations that link us with the object reality of our environment, and which the artist represents with an aesthetic that feeds on Rococo and Horror Vacui, on the Baroque religious imagery and contemporary illustration based on sharp contrasts and angular contours.

Mª José Gallardo

1917, 2017

Oil, enamel, gold leaf on canvas

100 x 81cm

Mª José Gallardo

Coco III, 2017

Óleo, esmalte, pan de plata / lienzo

100 x 81cm

Although throughout her career María José has worked on several proposals with different and even risky themes, such as the series dedicated to Hitler and Nazism, an essential aspect of her work is the presence of the symbol. It is that element capable of condensing immaterial values that the social-individual attributes to the object. Many of her works recover those meanings, which go from the esoteric to the earthly, from the connections with religious beliefs to their projection on more mundane and materialistic aspects such as representations of power, wealth or social position. María José addresses these issues, respecting to a large extent the traditional depiction of these spheres, which preserve their particular aesthetic and whose artistic tradition goes back to the beginnings of iconography (religious or not) in the West. For this reason, the recourse to gold leaf and the reproduction of spaces of worship, such as cathedrals or temples, has a deep connection with spirituality and the way in which the collectives have transferred this spirituality to tangible reality.

Mª José Gallardo

Mascota. Cuervo, 2017

Oil, enamel, gold leaf on canvas

46 x 38cm

Mª José Gallardo

Mascota. Gato, 2017

Oil, enamel, gold leaf on canvas

46 x 38cm

The works of the exhibition "In the enchanted forest" are a catalogue of magical beings, those who inhabit the usual corners of fairy tales and who make their appearance among branches of flowers and rays of light. But true to her style, María José displays all her pictorial potential in these pieces, which do not hide a dark side that faces the hackneyed "happy-ending". A narrative is thus constructed closer to the original story of Brothers Grimm. Her proposal looks at us frankly and offers a less truculent and real vision of the history in which we are all invited to participate.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.