Art Madrid'25 – THE SEDUCTION OF MYSTERY

Miquel Alzueta, Robert Drees, Fucking Art, Alba Cabrera and MH Art Galleries

 

The seduction of the unknown, hidden and mysterious, is one of those things that is hard to describe. Many times we do not even know how that feeling begins, why something becomes so attractive or how it becomes a permanent thought. The mystery can be ineffable, because it is not easy to express it with words and, perhaps due to this verbal difficulty, it is more possible to express it through other languages, such as the language of images, the shapes of visual arts.

Hugo Alonso

Son, 2018

Acrylic on paper

50 x 50cm

Jordi Alcaraz

Untitled, 2018

Mixed media

55 x 65cm

The appealing proposal from the gallery directed by Miquel Alzueta comes from Barcelona. In its booth, the audience can appreciate the unique poetics of Jordi Alcazar, an artist who “paints without paint”, who "makes meta-painting, or almost", as the journalist José Ángel Montañés pointed out. The overwhelming and conceptual work of Alcazar invites us to question the very nature of painting, its shapes, techniques and messages, at the same time revealing the narrow (and sometimes conflicting) relationship it may have with literature, or rather with the exercise of reading, something that overwhelms the day to day of the artist. His pieces are small books with dark and deep holes, like a kind of precipices: there is no doubt that literature can calm and even heal a restless mind, but it must not be forgotten that it can become a pernicious obsession for those who love it in excess. Living other lives, starring in the stories of "others" and holding our particular disappointments back, is a great temptation that the artist Hugo Alonso knows very well. In his paintings on paper, in which thriller film hints are revealed, it always seems that something crucial is about to happen, or something revealing has just happened; in fact the seductive feeling of curiosity that the gaze hides, very enhanced in these works by the unreality of black and white.

Andrea Torres Balaguer

Vermilion, 2018

Mixed media

142 x 112cm

The seduction produced by mystery is also very present in the photographs of the series "The Unknown" by Andrea Torres Balaguer: stylish women whose faces have been veiled by brushstrokes, drips, mineralized paint. The mystery, the fascination, the hidden tale or the pure aesthetic pleasure are traits that have characterized the works of the young photographer since her beginnings. Very different female portraits are those presented by the painter Lídia Masllorens: firsthand close-ups sometimes only enlarged details, represented through an agile, liquid brushwork, but guided in a very conscious way. The Catalan gallery closes with the work of Maria Yelletisch, essentially graphic, conceptual and compiler spirit; and with the personal mythology of the, only in appearance, playful Edgar Plans -also represented by the Marita Segovia gallery.

Pepa Salas

Desiderare con l'anima I, 2018

Mixed media on canvas

100 x 150cm

Markus Fräger

Der helle Schein 1, 2018

Oil on canvas

50 x 70cm

Undoubtedly enigmatic are the works presented by Robert Drees Gallery (Hannover). From the figurative, provided by the paintings of Pepa Salas, creator of sensual images and the intriguing stories in which the reality of black and white is usually disrupted with the introduction of discordant elements in colour; or the more expressionistic work by Markus Fräger, in which stories the chosen time is given a complex meaning and sublimated by the artist, who masterfully explores the psychology of portraits and the aura of environments.

Michael Laube

21-17, 2017

Acrylic on glass

40 x 100cm

Jürgen Jansen

Kerames III, 2018

Tinta y acuarelas sobre papel

125 x 158cm

The mystery comes many times precisely from duality, to unite opposite aspects, as does the South Korean artist Sun Rae Kim in her fantasies in rubber and paper: reflecting at the same time on the outer surface and the inner structure, in her work traditional materials of Korean culture along with others imposed by current industrial times are combined. The two most abstract proposals presented by the German gallery can also seem mysterious: the beautiful and ethereal installations in acrylic glass by Michael Laube; or the most hypnotizing and risky paintings of Jürgen Jansen, in which a final layer of the resin often makes them irresistible.

Carlos Regueira

Bosque de Ferrolterra, 2017

Mixed media, photography and painting

70 x 35cm

Alfonso Zubiaga

Binario I. It Isn´t chaos, it´s just Binary, 2018

Photography

83 x 113cm

The artists of Fucking Art present in this edition of Art Madrid an interesting selection of their most recent creations, as the hybrid landscapes by Carlos Regueira, between photography and painting: intriguing from that peculiar solitude, allure from the beauty of the inhospitable. The audience can also find out the new pieces of Alfonso Zubiaga that give continuity to the series "It is not chaos, it is only binary", where the photographer introduces us to the contradictions between the analogue and digital worlds from the depth of lyric nights of strange serenity.

Ángeles Atauri

Árbol y escalera, 2018

Tinta sobre papel

100 x 100cm

Isabel Alonso Vega

Levógira, 2018

Fumes and methacrylate

30 x 30cm

Especially poetic is the work by Atauri: both in her graphic works, where the author reveals a meticulous observation and a deep passion for natural shapes, as in her object-based pieces, where the poetics of repetition are paired with more conceptual issues. The gallery selection closes with the enigmatic works in suspension by Isabel Alonso Vega: smoke, frozen and dissected scrolls inside methacrylate urns that, however, acquire extreme and unexpected beauty. Both for the alternate personality of this gallery, created and managed by the artists themselves, as well as for the nature of their proposals, can well relate to those verses by Neruda that say: "Come on, let's leave / this suffocating river / in which we swim with other fish / from dawn to shifting night / and now in this discovered space / let’s fly to a pure solitude” (translated by Alastair Reid. “The future is space. Memorial de Isla Negra", 1964).

Cristina Alabau

Nº2 Espacio sensible, 2018

Murano glass on corten iron base

55 x 40cm

The entire Valencian selection of Alba Cabrera Gallery (Valencia) includes the exotic landscapes travelled (or imagined) by Calo Carratalá: naked interpretations of the landscape from an absolute interiorization and essentiality of the shapes that seem to speak of a sense of internal exile. Also, essential lines and interiorization of nature includes the work of Cristina Alabau, artist of which the gallery exhibits a set of watercolours works and some of her sculptures made in Murano glass. Here the landscape expresses itself through poetic abstraction as an interior territory full of evoking.

José Juan Gimeno

Entre la Quinta y Broadway, selfie, 2018

Acrylic on board and serigraphy on methacrylate

100 x 100cm

Alba Cabrera completes her proposal with the work of José Juan Gimeno and his reflection on urbanism and urban anthropology. We now delve into the urban and social plots that, through the concrete readings of the works, expose a reality (or a fiction) in time as elusive as it is ours, which paradigms are in the continuous transformation.

Mónica Dixon

Nowhere Nº 8, 2018

Acrylic on canvas

50 x 50cm

Estefanía Urrutia

S. Fosforescencias 7, 2015

Oil on canvas

46 x 55cm

Finally, MH Art Gallery (Bilbao) presents the latest works by four artists. The public can enter the mysterious spaces created by Mónica Dixon: a counterpoint to the mental and visual noise of everyday life, a place of reflection marked by silence, stillness and the play of light and shadow that reveals presences that hide through the out of focus. In the same way, the characters of the oil paintings by Estefanía Urrutia appear from the silence, from the iridescence that exists in daily life, this daily normality in which so many things happen and go unnoticed but could have great aesthetic or emotional relevance.

Thilleli Rahmoun

Sin título, 2017

Mixed media on paper

150 x 175cm

The distortion of the urban web reaches great expression in the work by Thilleli Rahmoun, an Algerian artist especially sensitive to the changing concerns, experiences and ways of life of the contemporary city. Luckily, we can always take refuge in the most ancestral mysticism, as the work by the South Korean Joo Eun Bae offers through her spiritual landscapes turned into abstractions, watery and light but at the same time that compact and textural.

 

ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!