Art Madrid'26 – URBAN ART ICONS, CHAPTER II

Within the exhibition "Urban Art Icons", we approach today the work of Faile, Perishable Rush, Mr Brainwash and Okuda San Miguel. These artists offer a particular vision of the referents of our environment, by setting multidisciplinary works that feed on different styles and aesthetics. An example of the fusion capacity of this artistic language that puts in common colour, Pop Art and graffiti.

FAILE

The phonetics of the name "FAIL" should not lead us to wrong ideas about the impulse that drives these artists who hide behind that pseudonym: Patrick McNeil and Patrick Miller. Both settled in Brooklyn, their collaborative work is characterized by the appropriation of iconic elements of our society and their multidisciplinary reinterpretation, using techniques that draw on collage, the aesthetics of the comic and the colour palette of the late 80's. In their work, there is a clear evolution towards more ambitious projects connected to the urban space. They have worked more plastic proposals, risking with the choice of supports (works on wood, boxes of packaging, construction pallets ...), as well as materials more adapted to the market demand, in which to put into practice their expertise as teachers of the printing and work with ink.

These characteristic features are evident in works like "NYC You and Me" or "Subway tags", where the presence of the comic as an aesthetic reference is very intense. In their artworks, there is no shortage of written messages and self-references. In fact, much of the meaning of their proposals is concentrated in the texts and phrases incorporated into the works. Some of their most recent interventions "Temple" in Lisbon, where an old ruined church was invaded with maxims of social denunciation, and other public works commissioned that came next, as "The Wolf Within" in Ulaanbaatar (Mongolia) or "Les Ballets", at Lincoln Center in New York. In the last five years, they have made numerous exhibitions in galleries, with work formats adapted to other dimensions, while reserving the large installations for the public space.

Faile

Palette NYC You and Me, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

Faile

Palette Subway tags, 2014

Acrylic and ink on wood and steel frame

25.5 x 30cm

Faile

Palette Going bach to Dallas, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

PERISHABLE RUSH

The most recurrent themes in the work of Perishable Rush have to do with banality, aggression, war, anonymity, commerce and the vulgarity of current media. Rush uses in his collages images of comics, photography, advertisements and slogans, which he transforms to generate new images and meanings, representing this way his own reality.

The work by this Dutch urban artist is basically composed of two conceptual typologies: "The Ski Masks with Urban Camouflage", pieces that he builds from pieces of paper that the artist finds in the streets of Amsterdam and that he mixes with silkscreens, magazines and comics. In the silhouette of a ski mask, these fragments stick together setting up a pattern of urban camouflage. The ski masks symbolise the current struggles around the world, and in his portraits, Perishable Rush represents, in a simplified way through lines and on a background composed of scratched silkscreens, personal heroes and famous personalities from the world of art, music and the cinema.

Perishable Rush

Miss Barcelona, 2016

Mixed media

175 x 175cm

Perishable Rush

Rusty Girl, 2015

Mixed media

59.5 x 42.5cm

Perishable Rush

Broken Star, 2016

Mixed media

118.5 x 84.5cm

MR BRAINWASH

Thierry Guetta, the artist who hides behind the pseudonym Mr Brainwash, owes much of his fame to another of the greats of urban art, Banksy. After having starred in the fake documentary "Exit Through the Gift Shop", a feature film directed by the British artist who narrates a very personalist vision of the evolution of Pop Art and street art in the contemporary sphere, Thierry leapt to the world of creation. This collaboration was the beginning of an intense creative project with which Mr Brainwash, a sort of spin-off of this documentary, was born as an artist.

His work brings together many references of our consumer society, particularly known in the North American market, with which he reinterprets some of the great artistic styles of the last decades of the 20th century. An updated review of the most classic Pop Art fused with mural painting in its most expressionistic side. The unmistakable icons that one day made history with the transgressive proposals of Warhol, in pieces like "Diamond Girl Gold" or "Tomato Spray", coexist with works in which homage is paid to the artists who serve him as a reference, like in "Andy Warhol" or "Samo is Alive". A conscious building up of the artistic myth, the meta-creation of referents, the art within the art over the most genuine pollockian graffiti of Basquiat.

Mr. Brainwash

Tomato Spray, 2016

Mixed media on paper

127 x 96cm

Mr. Brainwash

Tomato Soup, 2017

Mixed media on recycled cardboard

102 x 60cm

OKUDA SAN MIGUEL

The Urban work of Okuda San Miguel is characterized by its multicoloured geometric graphics, it reflects on existentialism, anti-capitalism, environmental destruction, loneliness and false happiness. In the iconographic language of Okuda, we find symbols, headless figures, grey bodies, animals and giant heads. Pop art, cinema, fashion, and the light and colour of other cultures are a source of inspiration both in their street interventions and in their studio works. Its polyhedral structures (circles, triangles and rhombuses), present in works such as "Refugee 18 IV" or "Women of the World" combined with a strong polychromy, make Okuda's work can be classified within pop surrealism.

The multidisciplinary production of Okuda goes from the wall, the canvas and the sculpture to the embroidery, invites the viewer to rethink some issues such as the false freedom of capitalism or the meaning of life. His colourful work has crossed the Spanish borders and many cities have murals, buildings and intervened buildings signed by this spray master, from the United States to Morocco, Taiwan, Italy or France.

Okuda San Miguel

Window Eye, 2018

Synthetic enamel on wood

40 x 40cm

|354:150



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels