Art Madrid'26 – URBAN ART ICONS, CHAPTER II

Within the exhibition "Urban Art Icons", we approach today the work of Faile, Perishable Rush, Mr Brainwash and Okuda San Miguel. These artists offer a particular vision of the referents of our environment, by setting multidisciplinary works that feed on different styles and aesthetics. An example of the fusion capacity of this artistic language that puts in common colour, Pop Art and graffiti.

FAILE

The phonetics of the name "FAIL" should not lead us to wrong ideas about the impulse that drives these artists who hide behind that pseudonym: Patrick McNeil and Patrick Miller. Both settled in Brooklyn, their collaborative work is characterized by the appropriation of iconic elements of our society and their multidisciplinary reinterpretation, using techniques that draw on collage, the aesthetics of the comic and the colour palette of the late 80's. In their work, there is a clear evolution towards more ambitious projects connected to the urban space. They have worked more plastic proposals, risking with the choice of supports (works on wood, boxes of packaging, construction pallets ...), as well as materials more adapted to the market demand, in which to put into practice their expertise as teachers of the printing and work with ink.

These characteristic features are evident in works like "NYC You and Me" or "Subway tags", where the presence of the comic as an aesthetic reference is very intense. In their artworks, there is no shortage of written messages and self-references. In fact, much of the meaning of their proposals is concentrated in the texts and phrases incorporated into the works. Some of their most recent interventions "Temple" in Lisbon, where an old ruined church was invaded with maxims of social denunciation, and other public works commissioned that came next, as "The Wolf Within" in Ulaanbaatar (Mongolia) or "Les Ballets", at Lincoln Center in New York. In the last five years, they have made numerous exhibitions in galleries, with work formats adapted to other dimensions, while reserving the large installations for the public space.

Faile

Palette NYC You and Me, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

Faile

Palette Subway tags, 2014

Acrylic and ink on wood and steel frame

25.5 x 30cm

Faile

Palette Going bach to Dallas, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

PERISHABLE RUSH

The most recurrent themes in the work of Perishable Rush have to do with banality, aggression, war, anonymity, commerce and the vulgarity of current media. Rush uses in his collages images of comics, photography, advertisements and slogans, which he transforms to generate new images and meanings, representing this way his own reality.

The work by this Dutch urban artist is basically composed of two conceptual typologies: "The Ski Masks with Urban Camouflage", pieces that he builds from pieces of paper that the artist finds in the streets of Amsterdam and that he mixes with silkscreens, magazines and comics. In the silhouette of a ski mask, these fragments stick together setting up a pattern of urban camouflage. The ski masks symbolise the current struggles around the world, and in his portraits, Perishable Rush represents, in a simplified way through lines and on a background composed of scratched silkscreens, personal heroes and famous personalities from the world of art, music and the cinema.

Perishable Rush

Miss Barcelona, 2016

Mixed media

175 x 175cm

Perishable Rush

Rusty Girl, 2015

Mixed media

59.5 x 42.5cm

Perishable Rush

Broken Star, 2016

Mixed media

118.5 x 84.5cm

MR BRAINWASH

Thierry Guetta, the artist who hides behind the pseudonym Mr Brainwash, owes much of his fame to another of the greats of urban art, Banksy. After having starred in the fake documentary "Exit Through the Gift Shop", a feature film directed by the British artist who narrates a very personalist vision of the evolution of Pop Art and street art in the contemporary sphere, Thierry leapt to the world of creation. This collaboration was the beginning of an intense creative project with which Mr Brainwash, a sort of spin-off of this documentary, was born as an artist.

His work brings together many references of our consumer society, particularly known in the North American market, with which he reinterprets some of the great artistic styles of the last decades of the 20th century. An updated review of the most classic Pop Art fused with mural painting in its most expressionistic side. The unmistakable icons that one day made history with the transgressive proposals of Warhol, in pieces like "Diamond Girl Gold" or "Tomato Spray", coexist with works in which homage is paid to the artists who serve him as a reference, like in "Andy Warhol" or "Samo is Alive". A conscious building up of the artistic myth, the meta-creation of referents, the art within the art over the most genuine pollockian graffiti of Basquiat.

Mr. Brainwash

Tomato Spray, 2016

Mixed media on paper

127 x 96cm

Mr. Brainwash

Tomato Soup, 2017

Mixed media on recycled cardboard

102 x 60cm

OKUDA SAN MIGUEL

The Urban work of Okuda San Miguel is characterized by its multicoloured geometric graphics, it reflects on existentialism, anti-capitalism, environmental destruction, loneliness and false happiness. In the iconographic language of Okuda, we find symbols, headless figures, grey bodies, animals and giant heads. Pop art, cinema, fashion, and the light and colour of other cultures are a source of inspiration both in their street interventions and in their studio works. Its polyhedral structures (circles, triangles and rhombuses), present in works such as "Refugee 18 IV" or "Women of the World" combined with a strong polychromy, make Okuda's work can be classified within pop surrealism.

The multidisciplinary production of Okuda goes from the wall, the canvas and the sculpture to the embroidery, invites the viewer to rethink some issues such as the false freedom of capitalism or the meaning of life. His colourful work has crossed the Spanish borders and many cities have murals, buildings and intervened buildings signed by this spray master, from the United States to Morocco, Taiwan, Italy or France.

Okuda San Miguel

Window Eye, 2018

Synthetic enamel on wood

40 x 40cm

|354:150

The 22nd edition of Art Madrid opens its application period. From 3 to 7 March 2027, the Galería de Cristal del Palacio de Cibeles will once again become the meeting point for national and international contemporary art. Galleries interested in taking part can submit their application until 20 October 2026.



Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.

The Art Madrid contemporary art fair

Art Madrid takes place each year as part of Madrid Art Week, the moment in the Spanish art calendar with the highest concentration of collectors, institutions and specialist press. With 22 years of history, the fair brings together national and international galleries with a programme focused on recently produced contemporary work.


Located at the Galería de Cristal del Palacio de Cibeles, in the cultural heart of the city and steps away from the Triángulo del Arte and the Paseo del Prado, Art Madrid offers participating galleries a distinctive and recognisable setting within the Spanish art fair landscape.


Art Madrid'26 - 21st Contemporary Art Fair. Entrance.

Art Madrid'26 in figures

The previous edition closed with 35 galleries from 7 countries (Spain, Portugal, France, Denmark, Taiwan, South Korea and Cuba), over 200 artists and around 20,000 visitors. 35% of the audience were new collectors, with an age range between 35 and 60 and a gender split of 55% women and 45% men.


The fair welcomed representatives from more than 30 foundations, museums and collections, including Fundación Mapfre, Fundación BBVA, Fundación Telefónica, Fundación Banco Santander, Fundación Bertelsmann, Fundación María Cristina Masaveu Peterson, Fundación Carmen y Lluís Bassat, Fundación Studiolo, Fundació Lluís Coromina, IVAM, MARCO, CAAM, MEIAC and the Museo del Romanticismo. Delegations from Madrid City Council, the Community of Madrid, the Ministry of Culture and ambassadors from several countries also attended.


Art Madrid'26 - 21st Contemporary Art Fair. Fundación Studiolo Acquisition Award.

PROGRAMMES

GALLERIES PROGRAMME

In each edition, Art Madrid brings together a carefully curated selection of around 35 national and international galleries with proposals focused on recently produced contemporary work.


ONE SHOT COLLECTORS PROGRAMME

Sponsored by One Shot Hotels and led by Ana Suárez Gisbert (art advisor specialising in international law and the art trade, art appraiser and court expert), the Collectors Programme connects new and experienced buyers with the participating works and galleries through a personalised advisory service throughout the five days of the fair.


For galleries, it operates as an additional channel for engaging active buyers, running in parallel to their own commercial activity.


PATRONAGE PROGRAMME

Art Madrid partners with institutions, collectors and private companies to directly support artists and galleries through awards and acquisitions. At the 2026 edition:


  • One Shot Hotels Breakthrough Artist Award (€1,000): Joost Vandebrug · KANT Gallery (Copenhagen–Palma)
  • Cervezas Alhambra Emerging Artist Award (€1,000): Iyán Castaño · Galería Arancha Osoro (Oviedo)
  • Colección Studiolo Acquisition: Roger Sanguino · DDR Art Gallery (Madrid)
  • Colección E2IN2 Acquisition: Albert Bonet · Inéditad Gallery (Barcelona)
  • Devesa Law Acquisition: Kim Han Ki · Banditrazos Gallery (Seoul)
  • Colección dn2 Acquisition: Iván Baizán · Galería Arancha Osoro (Oviedo)

Art Madrid'26 - 21st Contemporary Art Fair. Devesa Law Acquisition Award.


PARALLEL PROGRAMME AND ON-SITE ACTIVITIES

Throughout February, Art Madrid runs a Parallel Programme of series, talks and projects that extend the dialogue beyond the fair venue.


During the five days of the fair, alongside the galleries' exhibition programme, on-site activities include the Open Booth, the Performance Series and Readings: Curated Tours.


Art Madrid'26 - 21st Contemporary Art Fair. View of Daniel Barrio's Open Booth.


Communication and reach

The Art Madrid'26 communications campaign reached 17 million people across online and offline media: print press, radio, exclusive catalogue, web, newsletter, social media and virtual 360° tour. Coverage included general and specialist national and international media, with appearances on RTVE, TeleMadrid, Onda Madrid, Onda Cero, COPE, El Mundo, ABC, Vogue, TimeOut and Elle, among others.


All participating galleries and artists feature on the Art Madrid website during and after the fair, with their own profile, images of works and contact details.


Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.


KEY INFORMATION:

Galleries interested in taking part in the 22nd edition of Art Madrid can submit their application through the online registration form available on the website until 20 October 2026.



For any queries, please write to info@art-madrid.com or call +34 91 535 87 11.