Art Madrid'26 – URBAN ART ICONS, CHAPTER II

Within the exhibition "Urban Art Icons", we approach today the work of Faile, Perishable Rush, Mr Brainwash and Okuda San Miguel. These artists offer a particular vision of the referents of our environment, by setting multidisciplinary works that feed on different styles and aesthetics. An example of the fusion capacity of this artistic language that puts in common colour, Pop Art and graffiti.

FAILE

The phonetics of the name "FAIL" should not lead us to wrong ideas about the impulse that drives these artists who hide behind that pseudonym: Patrick McNeil and Patrick Miller. Both settled in Brooklyn, their collaborative work is characterized by the appropriation of iconic elements of our society and their multidisciplinary reinterpretation, using techniques that draw on collage, the aesthetics of the comic and the colour palette of the late 80's. In their work, there is a clear evolution towards more ambitious projects connected to the urban space. They have worked more plastic proposals, risking with the choice of supports (works on wood, boxes of packaging, construction pallets ...), as well as materials more adapted to the market demand, in which to put into practice their expertise as teachers of the printing and work with ink.

These characteristic features are evident in works like "NYC You and Me" or "Subway tags", where the presence of the comic as an aesthetic reference is very intense. In their artworks, there is no shortage of written messages and self-references. In fact, much of the meaning of their proposals is concentrated in the texts and phrases incorporated into the works. Some of their most recent interventions "Temple" in Lisbon, where an old ruined church was invaded with maxims of social denunciation, and other public works commissioned that came next, as "The Wolf Within" in Ulaanbaatar (Mongolia) or "Les Ballets", at Lincoln Center in New York. In the last five years, they have made numerous exhibitions in galleries, with work formats adapted to other dimensions, while reserving the large installations for the public space.

Faile

Palette NYC You and Me, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

Faile

Palette Subway tags, 2014

Acrylic and ink on wood and steel frame

25.5 x 30cm

Faile

Palette Going bach to Dallas, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

PERISHABLE RUSH

The most recurrent themes in the work of Perishable Rush have to do with banality, aggression, war, anonymity, commerce and the vulgarity of current media. Rush uses in his collages images of comics, photography, advertisements and slogans, which he transforms to generate new images and meanings, representing this way his own reality.

The work by this Dutch urban artist is basically composed of two conceptual typologies: "The Ski Masks with Urban Camouflage", pieces that he builds from pieces of paper that the artist finds in the streets of Amsterdam and that he mixes with silkscreens, magazines and comics. In the silhouette of a ski mask, these fragments stick together setting up a pattern of urban camouflage. The ski masks symbolise the current struggles around the world, and in his portraits, Perishable Rush represents, in a simplified way through lines and on a background composed of scratched silkscreens, personal heroes and famous personalities from the world of art, music and the cinema.

Perishable Rush

Miss Barcelona, 2016

Mixed media

175 x 175cm

Perishable Rush

Rusty Girl, 2015

Mixed media

59.5 x 42.5cm

Perishable Rush

Broken Star, 2016

Mixed media

118.5 x 84.5cm

MR BRAINWASH

Thierry Guetta, the artist who hides behind the pseudonym Mr Brainwash, owes much of his fame to another of the greats of urban art, Banksy. After having starred in the fake documentary "Exit Through the Gift Shop", a feature film directed by the British artist who narrates a very personalist vision of the evolution of Pop Art and street art in the contemporary sphere, Thierry leapt to the world of creation. This collaboration was the beginning of an intense creative project with which Mr Brainwash, a sort of spin-off of this documentary, was born as an artist.

His work brings together many references of our consumer society, particularly known in the North American market, with which he reinterprets some of the great artistic styles of the last decades of the 20th century. An updated review of the most classic Pop Art fused with mural painting in its most expressionistic side. The unmistakable icons that one day made history with the transgressive proposals of Warhol, in pieces like "Diamond Girl Gold" or "Tomato Spray", coexist with works in which homage is paid to the artists who serve him as a reference, like in "Andy Warhol" or "Samo is Alive". A conscious building up of the artistic myth, the meta-creation of referents, the art within the art over the most genuine pollockian graffiti of Basquiat.

Mr. Brainwash

Tomato Spray, 2016

Mixed media on paper

127 x 96cm

Mr. Brainwash

Tomato Soup, 2017

Mixed media on recycled cardboard

102 x 60cm

OKUDA SAN MIGUEL

The Urban work of Okuda San Miguel is characterized by its multicoloured geometric graphics, it reflects on existentialism, anti-capitalism, environmental destruction, loneliness and false happiness. In the iconographic language of Okuda, we find symbols, headless figures, grey bodies, animals and giant heads. Pop art, cinema, fashion, and the light and colour of other cultures are a source of inspiration both in their street interventions and in their studio works. Its polyhedral structures (circles, triangles and rhombuses), present in works such as "Refugee 18 IV" or "Women of the World" combined with a strong polychromy, make Okuda's work can be classified within pop surrealism.

The multidisciplinary production of Okuda goes from the wall, the canvas and the sculpture to the embroidery, invites the viewer to rethink some issues such as the false freedom of capitalism or the meaning of life. His colourful work has crossed the Spanish borders and many cities have murals, buildings and intervened buildings signed by this spray master, from the United States to Morocco, Taiwan, Italy or France.

Okuda San Miguel

Window Eye, 2018

Synthetic enamel on wood

40 x 40cm

|354:150


ART MADRID CLOSES ITS 21ST EDITION AS A KEY EVENT OF MADRID ART WEEK


The Galería de Cristal of the Palacio de Cibeles hosted the 21st edition of Art Madrid from March 4 to 8, once again consolidating its role as one of the must-see events of Madrid Art Week. Over the course of five days, the fair brought together 35 national and international galleries and more than 200 artists, turning the venue into a meeting point for gallerists, collectors, professionals, and lovers of contemporary art.

Throughout its trajectory, Art Madrid has built a distinct identity, with a constant focus on giving visibility to both emerging and established galleries and on opening contemporary art to diverse audiences. Rather than being structured around a single curatorial line, the fair embraced a plural proposal, respecting the unique DNA of each exhibitor.



Art Madrid’26 presented a Gallery Program distinguished by the diversity of artistic proposals and languages, encouraging dialogue between different generations and contemporary practices. Painting, sculpture, photography, drawing, installation, and new hybrid forms coexisted in an edition that once again confirmed the dynamism of today’s art scene

During the days of the fair, nearly 20,000 visitors explored the booths of the participating galleries and enjoyed a parallel program that expanded the experience beyond the traditional exhibition format.


The Parallel Program: An Expanded Art Fair

The Parallel Program once again took center stage in the Art Madrid experience, activating the fair space through projects that explored new forms of interaction between artworks, artists, and the public.

Among the most notable initiatives was the performance series Open Infinite: What the Body Remembers, which presented a daily performative action at the fair featuring works by Colectivo La Burra Negra, Rocío Valdivieso, Amanda Gatti, and Jimena Tercero. The pieces incorporated the body as a critical device and a space of memory, reinforcing the presence of performance within Art Madrid’s programming.

The third edition of Open Booth presented Despiece. Protocolo de mutación, by Daniel Barrio, a site-specific project that transformed the booth into a landscape constructed from urban remnants and industrial materials. The installation invited visitors to physically engage with the work, creating an immersive experience within the exhibition space.

Meanwhile, Espacio Nebrija hosted the project Estancias transitorias (NotanIA SipedagogIE), a proposal by Nebrija University that reflected on Aesthetic Intelligence in the face of the growing dominance of algorithmic logic. The installation proposed a reclamation of gesture, materiality, and the time inherent to the creative process as dimensions that cannot be reduced to automation.

Lecturas. Curated Walkthroughs also returned, with itineraries designed by Zuriñe Lafón and Marisol Salanova that offered curatorial insights for exploring the fair from specific critical perspectives and expanding the visitor experience.



Patronage, Awards, and Acquisitions

Support for contemporary creation once again stood as one of the fair’s central pillars through the second edition of the Art Madrid Patronage Program, which recognizes the work of artists and strengthens the connections between galleries, collectors, and private entities.

On this occasion, the following awards were presented:

Cervezas Alhambra Emerging Artist Award Iyán Castaño, represented by Galería Arancha Osoro


One Shot Hotels Breakthrough Artist Award Joost Vandebrug, represented by KANT Gallery


In the Acquisition Awards category, several private collections incorporated works presented at the fair into their collections.


Studiolo Collection Roger Sanguino — DDR Art Gallery


Devesa Law Kim Han Ki — Banditrazos Gallery


E2IN2 Collection Albert Bonet — Inéditad Gallery


dn2 Collection Iván Baizán — Galería Arancha Osoro

These acquisitions reflect the private sector’s commitment to the development of contemporary art and contribute to advancing the professional trajectories of emerging and mid-career artists.



Collecting and Support for the Artistic Ecosystem

The promotion of collecting once again played a prominent role in this edition thanks to the One Shot Collectors program, which offered personalized advice to both new buyers and more experienced collectors, facilitating access to the contemporary art market and fostering direct relationships between artists, galleries, buyers, and collectors.


This program, together with the Patronage Program, continues to strengthen the professional ecosystem surrounding the fair and reinforce Art Madrid’s commitment to supporting contemporary creation.

Among the most notable sales were works by Antonio Ovejero, represented by CLC ARTE; Leticia Feduchi and Ángela Mena, represented by Galería Sigüenza; Idoia Cuesta and Iyán Castaño, represented by Galería Arancha Osoro; and Yasiel Elizagaray, represented by Nuno Sacramento Arte Contemporânea. Likewise, the proposals presented by Inéditad Gallery were very well received, with notable sales of works by artists Albert Bonet and Eduardo UrdIales, as well as Carmen Mansilla, who debuted at Art Madrid'26 and achieved a sold out.



The overall balance of the edition has been particularly positive, with sales reported by all 35 participating galleries, confirming the strong interest from collectors and the dynamism of the market throughout the fair. Among the galleries that recorded notable commercial activity are La Mercería (Valencia), LAVIO (Murcia–Shanghai), 3 Punts Galería (Barcelona), Galerie One (Paris), Shiras Galería (Valencia), Galería Rodrigo Juarranz (Aranda de Duero), Galería São Mamede (Lisbon), Yiri Arts (Taiwan), and Trema Arte Contemporânea (Lisbon), among others.


A Fair made possible thanks to Its network of Partners

The success of Art Madrid’26 has been made possible thanks to the support of its official sponsors: Cervezas Alhambra, One Shot Hotels, Liquitex, Universidad Nebrija, and Posca, as well as the trust of its collaborators: Asociación 9915, Colección Studiolo, E2IN2, Colección dn2, Devesa Law, Enviarte, Cova 13, and Vanille Bakery Lab & Café. The fair also benefits from the involvement of its media partners and the support of various cultural organizations, private collections, and institutions that contribute to strengthening the contemporary art ecosystem.



Art Madrid: A Future Full of Possibilities

After 21 years of history, Art Madrid continues to consolidate its position as a key event in the contemporary art calendar, both nationally and internationally. Its ability to bring together galleries, artists, collectors, and institutions reinforces its role as a space for encounter, exchange, and discovery. The fair maintains a steadily growing outlook, driven by a program that evolves each year and increasingly opens up to more innovative proposals.

Thank you for being part of the 21st edition of Art Madrid. Your support is essential for continuing to promote art and culture.

See You at Art Madrid’27!