Art Madrid'25 – URBAN ART ICONS, CHAPTER II

Within the exhibition "Urban Art Icons", we approach today the work of Faile, Perishable Rush, Mr Brainwash and Okuda San Miguel. These artists offer a particular vision of the referents of our environment, by setting multidisciplinary works that feed on different styles and aesthetics. An example of the fusion capacity of this artistic language that puts in common colour, Pop Art and graffiti.

FAILE

The phonetics of the name "FAIL" should not lead us to wrong ideas about the impulse that drives these artists who hide behind that pseudonym: Patrick McNeil and Patrick Miller. Both settled in Brooklyn, their collaborative work is characterized by the appropriation of iconic elements of our society and their multidisciplinary reinterpretation, using techniques that draw on collage, the aesthetics of the comic and the colour palette of the late 80's. In their work, there is a clear evolution towards more ambitious projects connected to the urban space. They have worked more plastic proposals, risking with the choice of supports (works on wood, boxes of packaging, construction pallets ...), as well as materials more adapted to the market demand, in which to put into practice their expertise as teachers of the printing and work with ink.

These characteristic features are evident in works like "NYC You and Me" or "Subway tags", where the presence of the comic as an aesthetic reference is very intense. In their artworks, there is no shortage of written messages and self-references. In fact, much of the meaning of their proposals is concentrated in the texts and phrases incorporated into the works. Some of their most recent interventions "Temple" in Lisbon, where an old ruined church was invaded with maxims of social denunciation, and other public works commissioned that came next, as "The Wolf Within" in Ulaanbaatar (Mongolia) or "Les Ballets", at Lincoln Center in New York. In the last five years, they have made numerous exhibitions in galleries, with work formats adapted to other dimensions, while reserving the large installations for the public space.

Faile

Palette NYC You and Me, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

Faile

Palette Subway tags, 2014

Acrylic and ink on wood and steel frame

25.5 x 30cm

Faile

Palette Going bach to Dallas, 2014

Acrylic and ink on wood and steel frame

51 x 30cm

PERISHABLE RUSH

The most recurrent themes in the work of Perishable Rush have to do with banality, aggression, war, anonymity, commerce and the vulgarity of current media. Rush uses in his collages images of comics, photography, advertisements and slogans, which he transforms to generate new images and meanings, representing this way his own reality.

The work by this Dutch urban artist is basically composed of two conceptual typologies: "The Ski Masks with Urban Camouflage", pieces that he builds from pieces of paper that the artist finds in the streets of Amsterdam and that he mixes with silkscreens, magazines and comics. In the silhouette of a ski mask, these fragments stick together setting up a pattern of urban camouflage. The ski masks symbolise the current struggles around the world, and in his portraits, Perishable Rush represents, in a simplified way through lines and on a background composed of scratched silkscreens, personal heroes and famous personalities from the world of art, music and the cinema.

Perishable Rush

Miss Barcelona, 2016

Mixed media

175 x 175cm

Perishable Rush

Rusty Girl, 2015

Mixed media

59.5 x 42.5cm

Perishable Rush

Broken Star, 2016

Mixed media

118.5 x 84.5cm

MR BRAINWASH

Thierry Guetta, the artist who hides behind the pseudonym Mr Brainwash, owes much of his fame to another of the greats of urban art, Banksy. After having starred in the fake documentary "Exit Through the Gift Shop", a feature film directed by the British artist who narrates a very personalist vision of the evolution of Pop Art and street art in the contemporary sphere, Thierry leapt to the world of creation. This collaboration was the beginning of an intense creative project with which Mr Brainwash, a sort of spin-off of this documentary, was born as an artist.

His work brings together many references of our consumer society, particularly known in the North American market, with which he reinterprets some of the great artistic styles of the last decades of the 20th century. An updated review of the most classic Pop Art fused with mural painting in its most expressionistic side. The unmistakable icons that one day made history with the transgressive proposals of Warhol, in pieces like "Diamond Girl Gold" or "Tomato Spray", coexist with works in which homage is paid to the artists who serve him as a reference, like in "Andy Warhol" or "Samo is Alive". A conscious building up of the artistic myth, the meta-creation of referents, the art within the art over the most genuine pollockian graffiti of Basquiat.

Mr. Brainwash

Tomato Spray, 2016

Mixed media on paper

127 x 96cm

Mr. Brainwash

Tomato Soup, 2017

Mixed media on recycled cardboard

102 x 60cm

OKUDA SAN MIGUEL

The Urban work of Okuda San Miguel is characterized by its multicoloured geometric graphics, it reflects on existentialism, anti-capitalism, environmental destruction, loneliness and false happiness. In the iconographic language of Okuda, we find symbols, headless figures, grey bodies, animals and giant heads. Pop art, cinema, fashion, and the light and colour of other cultures are a source of inspiration both in their street interventions and in their studio works. Its polyhedral structures (circles, triangles and rhombuses), present in works such as "Refugee 18 IV" or "Women of the World" combined with a strong polychromy, make Okuda's work can be classified within pop surrealism.

The multidisciplinary production of Okuda goes from the wall, the canvas and the sculpture to the embroidery, invites the viewer to rethink some issues such as the false freedom of capitalism or the meaning of life. His colourful work has crossed the Spanish borders and many cities have murals, buildings and intervened buildings signed by this spray master, from the United States to Morocco, Taiwan, Italy or France.

Okuda San Miguel

Window Eye, 2018

Synthetic enamel on wood

40 x 40cm

|354:150

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.