DDR Art Gallery is participating for the second consecutive year in the One Project program of Art Madrid. “Variaciones" by Virgina Rivas and "Avatares" by Roberto López can be seen at the Fair as part of the project "Salvajes. La cage aux fauves", curated by Fernando Gómez de la Cuesta.

The art works that the artist Virginia Rivas (Madrid,1981) will present in Art Madrid are part of a wide project called "Variaciones", in which the artist investigates about the color in our environment as well as the perception that we have of the same one depending on our emotional state and of the political and social situation of each one of us. Rivas analyzes our reality through colors.

The artist from Extremadura experiments with painting from a classical pictorial process, investigating forms and matter through abstraction and gesture. Rivas also relies on other artistic media such as photography in its various forms (polaroids, slides, etc.), video, light boxes or neon.

Virginia Rivas, Estudio AVNT, 2019

Virginia Rivas incorporates in some of her works small written texts, generally fragmented and sometimes practically illegible, but which are part of a narrative discourse that is totally intentional on the part of the artist, who integrates the graphics of the words as another plastic element of the composition. The expressiveness of the gesture, the colour, the light and the words are part of the abstraction inherent in her work, through which Rivas investigates intimacy and collectivity, establishing a fundamental game in which space and the spectator are indispensable.

The tandem of artists participating in Art Madrid with DDR Art Gallery is completed by Roberto López Martín (Madrid, 1982). "Los niños tele, el nuevo homo videns" includes a series of works with which he participates in "Salvajes". The artist works with different plastic languages that range from his studies in graphite and wax to his collages, present in another series such as "Fluffy Children". In Art Madrid, the artistic proposal is centred on his sculptures, known as "avatars" worked in fibreglass, resin and other materials.

Virginia Rivas, Estudio GTCCR, 2019

In "Avatares", López Martín focuses on childhood, on the innocence of the child when he begins to create a relationship with the objects around him, giving his toys imaginary values and personalizing them in a subjective way. This relationship, according to the artist, "is distorted when corporations enter to participate establishing uses and forms of consumption on the different toys, making these pre-format a way to relate to the world of children".

Roberto López's sinister avatars fight against all manipulation by the toy industry and in his "ready made" pieces he reconstructs and assembles pieces he finds in the garbage or selects consciously using his sense of humor and his most perverse sensibility.

Roberto López Martín

Avatar Cowboy, 2017

Tela sobre fibra de vidrio y resina

150 x 30cm

DDR Art Gallery focuses its efforts on promoting the work of both established and emerging Latin American artists. In the virtual space of DDR Art Gallery, we find works from almost all disciplines: photography, sculpture, collage, illustration and urban art. DDR Art Gallery were pioneers in the direct sale of contemporary art on the Instagram platform, and without a doubt, the presence both online and in social networks, is the basis of the project since its inception. Its main motto is: "If you're not on Google, you don't exist."

Roberto López Martín

Avatar El Elegido, 2016

Tela sobre fibra de vidrio y resina

150 x 30cm

Since it was founded in 2006, the gallery maintains two lines to promote the work of its artists: online sales and attendance at national and international fairs, with a clear focus on the contemporary art market. A third line of promotion and sale is the space of Theredoom Gallery in Madrid, where DDR Art Gallery organizes individual and thematic exhibitions. In addition to Rivas and López Martín, DDR promotes the work of six other artists: Annita Klimt, David Delgado Ruiz, David Heras Verde, Evangelina Esparza, José A. Vallejo and Raúl Casassola.

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.