DDR Art Gallery is participating for the second consecutive year in the One Project program of Art Madrid. “Variaciones" by Virgina Rivas and "Avatares" by Roberto López can be seen at the Fair as part of the project "Salvajes. La cage aux fauves", curated by Fernando Gómez de la Cuesta.

The art works that the artist Virginia Rivas (Madrid,1981) will present in Art Madrid are part of a wide project called "Variaciones", in which the artist investigates about the color in our environment as well as the perception that we have of the same one depending on our emotional state and of the political and social situation of each one of us. Rivas analyzes our reality through colors.

The artist from Extremadura experiments with painting from a classical pictorial process, investigating forms and matter through abstraction and gesture. Rivas also relies on other artistic media such as photography in its various forms (polaroids, slides, etc.), video, light boxes or neon.

Virginia Rivas, Estudio AVNT, 2019

Virginia Rivas incorporates in some of her works small written texts, generally fragmented and sometimes practically illegible, but which are part of a narrative discourse that is totally intentional on the part of the artist, who integrates the graphics of the words as another plastic element of the composition. The expressiveness of the gesture, the colour, the light and the words are part of the abstraction inherent in her work, through which Rivas investigates intimacy and collectivity, establishing a fundamental game in which space and the spectator are indispensable.

The tandem of artists participating in Art Madrid with DDR Art Gallery is completed by Roberto López Martín (Madrid, 1982). "Los niños tele, el nuevo homo videns" includes a series of works with which he participates in "Salvajes". The artist works with different plastic languages that range from his studies in graphite and wax to his collages, present in another series such as "Fluffy Children". In Art Madrid, the artistic proposal is centred on his sculptures, known as "avatars" worked in fibreglass, resin and other materials.

Virginia Rivas, Estudio GTCCR, 2019

In "Avatares", López Martín focuses on childhood, on the innocence of the child when he begins to create a relationship with the objects around him, giving his toys imaginary values and personalizing them in a subjective way. This relationship, according to the artist, "is distorted when corporations enter to participate establishing uses and forms of consumption on the different toys, making these pre-format a way to relate to the world of children".

Roberto López's sinister avatars fight against all manipulation by the toy industry and in his "ready made" pieces he reconstructs and assembles pieces he finds in the garbage or selects consciously using his sense of humor and his most perverse sensibility.

RLM

Avatar Cowboy, 2017

Tela sobre fibra de vidrio y resina

150 x 30cm

DDR Art Gallery focuses its efforts on promoting the work of both established and emerging Latin American artists. In the virtual space of DDR Art Gallery, we find works from almost all disciplines: photography, sculpture, collage, illustration and urban art. DDR Art Gallery were pioneers in the direct sale of contemporary art on the Instagram platform, and without a doubt, the presence both online and in social networks, is the basis of the project since its inception. Its main motto is: "If you're not on Google, you don't exist."

RLM

Avatar El Elegido, 2016

Tela sobre fibra de vidrio y resina

150 x 30cm

Since it was founded in 2006, the gallery maintains two lines to promote the work of its artists: online sales and attendance at national and international fairs, with a clear focus on the contemporary art market. A third line of promotion and sale is the space of Theredoom Gallery in Madrid, where DDR Art Gallery organizes individual and thematic exhibitions. In addition to Rivas and López Martín, DDR promotes the work of six other artists: Annita Klimt, David Delgado Ruiz, David Heras Verde, Evangelina Esparza, José A. Vallejo and Raúl Casassola.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.