Art Madrid'25 – "VARIACIONES" BY VIRGINIA RIVAS AND "AVATARES" BY ROBERTO LÓPEZ, WITH DDR ART GALLERY

DDR Art Gallery is participating for the second consecutive year in the One Project program of Art Madrid. “Variaciones" by Virgina Rivas and "Avatares" by Roberto López can be seen at the Fair as part of the project "Salvajes. La cage aux fauves", curated by Fernando Gómez de la Cuesta.

The art works that the artist Virginia Rivas (Madrid,1981) will present in Art Madrid are part of a wide project called "Variaciones", in which the artist investigates about the color in our environment as well as the perception that we have of the same one depending on our emotional state and of the political and social situation of each one of us. Rivas analyzes our reality through colors.

The artist from Extremadura experiments with painting from a classical pictorial process, investigating forms and matter through abstraction and gesture. Rivas also relies on other artistic media such as photography in its various forms (polaroids, slides, etc.), video, light boxes or neon.

Virginia Rivas, Estudio AVNT, 2019

Virginia Rivas incorporates in some of her works small written texts, generally fragmented and sometimes practically illegible, but which are part of a narrative discourse that is totally intentional on the part of the artist, who integrates the graphics of the words as another plastic element of the composition. The expressiveness of the gesture, the colour, the light and the words are part of the abstraction inherent in her work, through which Rivas investigates intimacy and collectivity, establishing a fundamental game in which space and the spectator are indispensable.

The tandem of artists participating in Art Madrid with DDR Art Gallery is completed by Roberto López Martín (Madrid, 1982). "Los niños tele, el nuevo homo videns" includes a series of works with which he participates in "Salvajes". The artist works with different plastic languages that range from his studies in graphite and wax to his collages, present in another series such as "Fluffy Children". In Art Madrid, the artistic proposal is centred on his sculptures, known as "avatars" worked in fibreglass, resin and other materials.

Virginia Rivas, Estudio GTCCR, 2019

In "Avatares", López Martín focuses on childhood, on the innocence of the child when he begins to create a relationship with the objects around him, giving his toys imaginary values and personalizing them in a subjective way. This relationship, according to the artist, "is distorted when corporations enter to participate establishing uses and forms of consumption on the different toys, making these pre-format a way to relate to the world of children".

Roberto López's sinister avatars fight against all manipulation by the toy industry and in his "ready made" pieces he reconstructs and assembles pieces he finds in the garbage or selects consciously using his sense of humor and his most perverse sensibility.

RLM

Avatar Cowboy, 2017

Tela sobre fibra de vidrio y resina

150 x 30cm

DDR Art Gallery focuses its efforts on promoting the work of both established and emerging Latin American artists. In the virtual space of DDR Art Gallery, we find works from almost all disciplines: photography, sculpture, collage, illustration and urban art. DDR Art Gallery were pioneers in the direct sale of contemporary art on the Instagram platform, and without a doubt, the presence both online and in social networks, is the basis of the project since its inception. Its main motto is: "If you're not on Google, you don't exist."

RLM

Avatar El Elegido, 2016

Tela sobre fibra de vidrio y resina

150 x 30cm

Since it was founded in 2006, the gallery maintains two lines to promote the work of its artists: online sales and attendance at national and international fairs, with a clear focus on the contemporary art market. A third line of promotion and sale is the space of Theredoom Gallery in Madrid, where DDR Art Gallery organizes individual and thematic exhibitions. In addition to Rivas and López Martín, DDR promotes the work of six other artists: Annita Klimt, David Delgado Ruiz, David Heras Verde, Evangelina Esparza, José A. Vallejo and Raúl Casassola.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.