Art Madrid'25 – YOUNG ARTISTS IN ART MADRID’20

Art Madrid ’20 will feature almost 200 artists from around the world in this 15th edition. Within this wide-world international artistic panorama, the fair maintains its commitment to the professional development of the youngest. Artists whose career is their initial or intermediate state and that, despite their youth, already have a recognised place in the art market.

There is nothing more avant-garde than what we can observe in a fair. The need to give testimony of the historical evolution of art demands to originate an intergenerational representation. Artists who do not exceed 35 years and who are an essential part of the paradigm of contemporary art bringing an indispensable artistic reality in the eyes of who looks.

Cristina Gamón

60 Marina, 2016

Mixed media on methacrylate

81 x 130cm

Cristina Gamón

Colores Fronterizos, 2016

Acrílico sobre metacrilato

100 x 70cm

Art Madrid condenses, year after year, the whole work of the galleries, which strive to bring and show their best artists and their latest projects, and, among them, we cannot miss these artists who are in full creative and identity development. In this edition of Art Madrid ’20, the painting by Cristina Gamón (Valencia, 1987) stands out. She was granted the Gold Medal of the BMW National Painting Prize at her 24s. Shiras Gallery brings the work of this painter who is already present in public and private collections such as AEPE Foundation, Casa de Velázquez, Valencia City Council, Pierre Cardin, BMW Collection or Bilaketa Foundation.

Mária Švarbová

Origins, Trio 8, 2017

Digital print on paper

60 x 90cm

Mária Švarbová

The Tribune, Chill, 2016

Digital print on paper

50 x 50cm

It is worth to highlight this year, not only the youth of these artists but the representation they make of the multidisciplinarity present in the fair, as it happens with the photography of Mária Švarbová (Slovakia 1988). With a clean and direct style, she captures the subject's sense of psychology through experimentation with space, colour and atmosphere, moving away from the traditional portrait. Švarbová has worked for high-impact magazines such as Vogue, Forbes or The Guardian. In addition, she has won important awards, among which the Hasselblad Master 2018 stands out and has participated in exhibitions and fairs worldwide.

Misterpiro

Meanwhile, 2019

Esmalte acrílico y spray sobre panel de madera

120 x 120cm

Misterpiro

Meanwhile, 2019

Esmalte acrílico y spray sobre panel de madera

120 x 120cm

The fair defines itself as a dynamic space in which clearly, the work of these young artists reinforces also the approach of contemporary art to the younger audience. The urban style of Misterpiro (Madrid, 1994) is appreciated by this young audience. He was recognised by Forbes España magazine in 2017 as one of the 30 young Spaniards under 30 with the greatest influence in various activities. His work leads us to travel from complete abstraction to the figurative in all types of media.

We can also observe that social consciousness materialises strongly in younger artists with artistic impulses linked to the current historical moment. Nina Franco (Rio de Janeiro, 1988) leads us to deepen into contemporary socio-political conflicts through her work with a great visual impact.

Nina Franco, “Clandestinas”, installation, 2019

Within the curated program One Project, we cannot miss the youngest artists such as Julio Anaya (Málaga, 1987), with a marked artistic identity. He recreates iconic works of art and hides them in abandoned places, giving way to impressive contrasts. The ephemeral nature of his work makes photography fundamental because it gives meaning to artistic action by allowing the documentation of the work. The story closes with this gesture: the painting of a painting, which no longer exists.

Julio Anaya

Francisco de Goya - Vuelo de Brujas, 2019

Acrílico sobre cartón

100 x 75cm

Julio Anaya

Bocklin Zoom, 2019

C-print

80 x 100cm

Artists of medium-career artists are also present in the program of activities ART MADRID-PROYECTOR'20, framed in the action art and video art. The work of Maia Navas (Argentina, 1986) stands out. With her 33 years, besides teaching classes such as University professor, this artist and curator, directs the PLAY -Videoarte- Festival at the Cultural Center of the University Extension (Universidad Nacional del Nordeste). She has exhibited in various festivals of Argentina, Brazil, Uruguay, Peru, Colombia, Cuba, Spain, Italy, Portugal and China and won the award for the best Latin American Video Art at the VideoBabel Festival (Lima, Peru).

Maia Navas, “Restos de amor” (photogram), 2017.

And we must mention the other young talents that will be present at the fair: Adlane Samet (El Harrach, Argelia, 1989), Alejandro Monge (Zaragoza, 1988), Onay Rosquet (La Habana, 1987), Gerardo Liranza (San Antonio de los Baños, Cuba, 1987), Roldan Lauzán (La Habana, 1987), Joaquín Lalanne (Buenos Aires, 1989), Leonardo Moyano (Guayaquil, Ecuador, 1991), Chen Yun (Taiwan, 1988), Guim Tió Zarraluki (Barcelona, 1987), Lai Wei-Yu (Taipei, 1989). These are just some of the on-their-thirties artists who are part of the Art Madrid '20 exhibition.

We invite you to know and observe their work in this edition of the fair, where a great artistic diversity is presented from the different angles and characteristics that make up the contemporary art sphere in this 2020.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.