Art Madrid'25 – ATC GALLERY FIRST TIME IN ART MADRID FEATURING ARTISTS NICOLÁS LAIZ AND ALONA HARPAZ

Artists Nicolás Laiz Placeres and Alona Harpaz are on show for the first time in Art Madrid, within the Galería ATC from Tenerife, presenting a collection where the wild is created through a space configured by the incursion of the human being in it.

Harpaz merges, over flat coloured backgrounds, expressionists figures and self-portraits mixed with wildlife and flora made with vibrant colours. Therefore, in her paintings, we can see a mixture between the beautiful and the terrifying. On the other hand, Laiz Paredes sculptures, have Nature and Human Being as elements in a disappearance process, mixed with objects which configure the reason of that destruction itself, creating iconic, almost monochromatic, three-dimensional shapes.

Alona Harpaz

I'm not here for your dream, 2019

Acrilico, spray y colores industriales sobre lienzo

140 x 150cm

Nicolás Laiz

Política Natural III, 2018

Resina, fibra de vidrio, aridos y pintura doble componente

80 x 30cm

Alona Harpaz (Tel Aviv, Israel, 1971) represents in her self-portraits botanic and animal patterns, applying a very personal and imaginative colour scheme, using a strong and vibrant brushstroke over, in many cases, merely decorative surfaces. In her work, colours exist by themselves, freely, but also as abstract well-mimicked elements or recognizable symbols. According to her, “perfectly beautiful paintings can also be dreadful”, and political commitment could be added to beauty and dreadfulness, as the critic Elke Buhruna points out. A sample of this could be seen in her work “Frequency Watchers”, which is a self-portrait of the artist riding a motorcycle, alluding to the 90s feminist movement in the United States, as Riot Grrrl and the Bikini Kill band, who combined feminism and pink lipstick. Therefore, her personality includes the political activism of her father (a Labour Zionist) and the artistic taste of her mother (a dancer).

Alona Harpaz

Frequency Watchers, 2018

Acrilico, spray y colores industriales sobre lienzo

80 x 100cm

Nicolás Laiz Placeres (Lanzarote, 1975), in his three-dimensional pieces, creates a confluence using objects of nature and industrial or genuinely pollutant materials, making a dichotomy between them. From this seemingly simple fusion, the artist is able to send a deeply elaborated message, with a critic tone, to a society that has led to overproduction and extreme and dangerous consumerism and, at the same time, using miscellaneous objects from the Isle’s “topic” iconography: shells, rocks and prickly pears blends with plastic bottles, totems and cranial shapes, creating iconic figures with advertising motifs of the extreme natural disaster situation that the Earth is facing. Finally, in a display of constant irony, his sculptures function as magical shapes that heal our status quo.

In the cage, the Alona Harpaz paintings howl next to the totems and fetish which his space partner Nicolás Laiz Placeres has made, mainly from different identity elements of Canary Islands.

Nicolás Laiz

Política Natural I, 2018

Resina, fibra de vidrio, aridos y pintura doble componente

80 x 30cm

Galería ATC located in the heart of Santa Cruz de Tenerife, participates for the first time in Art Madrid with an unreleased project, dedicated to these two artists which is forming part of the One Project program, coordinated by the art critic and independent curator Fernando Gómez de la Cuesta, under the theme “Salvajes: la cage aux fauves”.

Galería ATC was founded in 2017 by Elle Przybyla (USA) and Juan Matos Capote (Spain) as a part of the Agencia de Tránsitos Culturales - est. in 2014 -, a platform for multidisciplinar artistic investigation and the promotion of contemporary art. The gallery has an annual program featuring various exposicions of spanish and international artists, working with different media: painting, sculpture, video, photography, installations and sound art. In addition to these expositions, the Gallery arranges performances, conferences and other activities. From Canary Islands, Galería ATC grows dynamic relationships between the fringe and the cultural production centres. Their roots in Spain and USA and their imminent connection to Africa, allow them to operate as a cultural intersection space. Their program reflects the commitment to support artists with plenty of voices and in different moments of their careers.

Galería ATC will present, within the One Project project of Art Madrid, unseen art works by the artists Alona Harpaz and Nicolás Laiz Placeres.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.