Art Madrid'26 – CURRENT VISIONS OF POP CULTURE

Hispánica Contemporánea, Barrou Planquart, 3 punts and Norty Galleries

 

It is well known that since the mid-twentieth century, a large group of British and American artists responded to the gravitas and authority of Abstract Expressionism, so clinging to the trauma of World War II, with a totally opposite type of art: Pop art. The same happened in the national context because the transcendental shapes of Informalism would give way to the most vital expressions of the “narrative figuration” movement. This is how new iconographies and languages emerged from the mass media, the "pop culture" and the thriving consumer society, particularly figurative and characterized by the intensity of colour.

Mel Bochner

Meaningless, 2015

Monotype with collage, engraving and reliefs on Twinrocker paper

131 x 119cm

Although more playful and often only focused on the representation of a specific aesthetic, many of the pop works also had a critical intention and, perhaps, this is one of the most defining features of the Pop art continuing movements. From the neo-pop of the eighties until the present time, many contemporary artists continue to expand this path opened by Richard Hamilton, Robert Rauschenberg, Jasper Johns, Roy Lichtenstein, Andy Warhol and Claes Oldenburg, among many others.

Paul Rousso

Four Flavor Crush, 2018

Mixed technique

89 x 107cm

An excellent representation of contemporary Pop art can be found in the space that Art Madrid will have in the Hispánica Contemporánea Gallery (Madrid-Mexico City). Within its broad proposal, the following stand out: North American artists or creators based in the United States, many of them consolidated such as Mel Bochner, of whom the gallery will exhibit a selection of famous monotypes made from collage, stamping and the relief, from which the artist continues to send powerful messages from the vigour of the word, its typography and the contrast of colour. The works by Paul Rousso are still impressive creations; the artist who, through his particular technique "Flat Depth" -based on different tamperings and techniques with which two-dimensional objects acquire three-dimensions-, will once again show the sensuality of the wrinkled and oversized waste, the visual strength that can exist in any depreciated magazine, ticket or package.

Peter Anton

Splendor Variety, 2017

Mixed technique

90 x 90cm

Mr. Brainwash

Einstein, 2016

Mixed media on canvas

51 x 51cm

You can also enjoy the immense sweets of Peter Anton or celebrate life with the latest works by the popular Mr.Brainwash (Thierry Guetta), whose enthusiastic motto is "life is beautiful". Elevated to fame for his starring role in the fake (or not) documentary led by Banksy, "Exit through the Gift Shop" (2010), Guetta continues using appropriation, graffiti and icon or "celebrity" character to send good vibrations. Much more critical and satirical is the work of Fidia Falaschetti, an artist who literally dismantles popular characters and objects inviting us to rethink our consumption habits, those so close to a kind of naturalized schizophrenia.

Hispánica will also present pieces from the great Manolo Valdés, who since 1964, as a member of El Equipo Crónica, stood out for his most critical and ludic pop art, always specialized in the Spanish painting masters. Also, the gallery will present the mysterious sculptures by Xavier Mascaró; the geometric and vital pieces by Rafael Barrios; or the magnificent works by Hugo Fontela, made with a marked personality and surprising sensibility.

François Bel

Adios Trump Break the wall, 2018

Acrylic glass

27 x 18cm

Very pop and more urban is the selection of the gallery directed by Virginie Barrou Planquart (Montlignon), very interested in spreading a "positive aesthetic". From François Bel you can see some of his striking "Big Bangs", daydreams characteristic of our current way of life, so individualistic and materialistic, frozen in movement inside synthetic glass urns. Industrial materials also stand out in the works of Grégory Watin, created from a more urban and gestural point of view.

Stéphane Gautier

Follow your heart, 2018

Mixed media

80 x 80cm

Graffiti, photography and collage dominate Jo Di Bona's works, a renowned urban artist who is presented as a "Fauvist of modern times". Finally, the Barrou Planquart selection closes with works by the designer Stéphane Gautier in which he appropriates the imaginary and childish codes to convey positive messages but not without some reflection on advertising strategies.

Alejandro Monge

Suitcase, 2018

Fiberglass, pencil and paper

77 x 44cm

Nick Veasey

Easy Listener, 2018

Photography on DIASEC

150 x 119cm

In the wide range of the gallery 3 punts (Barcelona) you will discover a variety of languages and techniques that could be linked to Pop Art. From the revival of the more eighties Neo-pop starring iconic characters behind colourful backgrounds, Silvio Alino, to the multicoloured iconography so characteristic of Okuda San Miguel, Guest Artist of the last edition of Art Madrid. Popular culture or daily life also star in the surprising pieces by Nick Veasey, a pioneer in risky creation through x rays; as well as the appropriations of everyday objects made by Alejandro Monge, a well-known artist at Art Madrid for his provocative and critical accumulations of money bills.

Gerard Mas

Call Center Lady, 2016

Polychrome alabaster

48 x 38cm

Samuel Salcedo

Hey Mickey, 2018

Polychrome resin

33 x 15cm

Some of the realistic sculptures of the expert Gerard Mas although maybe not so at first glance, give a feeling of urban or pop art. From Renaissance ladies turned call center ladies, rats or dogs on pedestals to sheep sheared in a capricious way in order to pay homage to Malevich. Two other masters of sculpture are Samuel Salcedo, whose resin sculptures impress both for their hyperrealism and for their message; and Kiko Miyares, an artist also focused on the representation, and deformation, of the human figure through woodwork. And if we continue discussing master’s technique, Ramon Surinyac also stands out in the pictorial field throw his beautiful landscapes.

L'homme Jaune

Syria, 2017

Acrylic on canvas

100 x 100cm

In the Norty Gallery (Carrières-sur-Seine) the most pop proposal comes from L'homme Jaune (Yasser Ameur) and his simple but transgressive designs, such as "Syria" (2017), "Ceci est une fontaine 2" (2017) or "Connected people" (2017). Especially unsettling is the rest of the selection, more related to "raw expressionism". Inside its stand, the disturbing and attractive, sculptures, born from the imagination of Pierre Sgamma will be presented; also the paintings of Adlane Samet, who defines himself as a "painter of the moment". Closer to Art Brut, Samet's work impacts equally as much for its expressive and personal language, as for its narrative, mostly dark and cryptic.

Rusudan Khizanishvili

Conversion Device II, 2017

Acrylic on canvas

150 x 150cm

The work by Jean-Pierre Ruel also sends a certain restlessness, starring lonely and mysterious characters framed in gloomy scenarios. Norty's selection closes with the colouring contrast of the paintings by Rusudan Khizanishvili, author of compositions closer to abstraction in which, nevertheless, the figurative referent is never forgotten. The intelligent use of colour gives the overlapping forms a great emotional and enigmatic charge, enhancing the complex and fantastic ideology of the artist.

In short, a set of singular works, very different pieces in their expression forms, but in which, in one way or another, the limits of contemporary art are renewed and extended.

 


ART MADRID CLOSES ITS 21ST EDITION AS A KEY EVENT OF MADRID ART WEEK


The Galería de Cristal of the Palacio de Cibeles hosted the 21st edition of Art Madrid from March 4 to 8, once again consolidating its role as one of the must-see events of Madrid Art Week. Over the course of five days, the fair brought together 35 national and international galleries and more than 200 artists, turning the venue into a meeting point for gallerists, collectors, professionals, and lovers of contemporary art.

Throughout its trajectory, Art Madrid has built a distinct identity, with a constant focus on giving visibility to both emerging and established galleries and on opening contemporary art to diverse audiences. Rather than being structured around a single curatorial line, the fair embraced a plural proposal, respecting the unique DNA of each exhibitor.



Art Madrid’26 presented a Gallery Program distinguished by the diversity of artistic proposals and languages, encouraging dialogue between different generations and contemporary practices. Painting, sculpture, photography, drawing, installation, and new hybrid forms coexisted in an edition that once again confirmed the dynamism of today’s art scene

During the days of the fair, nearly 20,000 visitors explored the booths of the participating galleries and enjoyed a parallel program that expanded the experience beyond the traditional exhibition format.


The Parallel Program: An Expanded Art Fair

The Parallel Program once again took center stage in the Art Madrid experience, activating the fair space through projects that explored new forms of interaction between artworks, artists, and the public.

Among the most notable initiatives was the performance series Open Infinite: What the Body Remembers, which presented a daily performative action at the fair featuring works by Colectivo La Burra Negra, Rocío Valdivieso, Amanda Gatti, and Jimena Tercero. The pieces incorporated the body as a critical device and a space of memory, reinforcing the presence of performance within Art Madrid’s programming.

The third edition of Open Booth presented Despiece. Protocolo de mutación, by Daniel Barrio, a site-specific project that transformed the booth into a landscape constructed from urban remnants and industrial materials. The installation invited visitors to physically engage with the work, creating an immersive experience within the exhibition space.

Meanwhile, Espacio Nebrija hosted the project Estancias transitorias (NotanIA SipedagogIE), a proposal by Nebrija University that reflected on Aesthetic Intelligence in the face of the growing dominance of algorithmic logic. The installation proposed a reclamation of gesture, materiality, and the time inherent to the creative process as dimensions that cannot be reduced to automation.

Lecturas. Curated Walkthroughs also returned, with itineraries designed by Zuriñe Lafón and Marisol Salanova that offered curatorial insights for exploring the fair from specific critical perspectives and expanding the visitor experience.



Patronage, Awards, and Acquisitions

Support for contemporary creation once again stood as one of the fair’s central pillars through the second edition of the Art Madrid Patronage Program, which recognizes the work of artists and strengthens the connections between galleries, collectors, and private entities.

On this occasion, the following awards were presented:

Cervezas Alhambra Emerging Artist Award Iyán Castaño, represented by Galería Arancha Osoro


One Shot Hotels Breakthrough Artist Award Joost Vandebrug, represented by KANT Gallery


In the Acquisition Awards category, several private collections incorporated works presented at the fair into their collections.


Studiolo Collection Roger Sanguino — DDR Art Gallery


Devesa Law Kim Han Ki — Banditrazos Gallery


E2IN2 Collection Albert Bonet — Inéditad Gallery


dn2 Collection Iván Baizán — Galería Arancha Osoro

These acquisitions reflect the private sector’s commitment to the development of contemporary art and contribute to advancing the professional trajectories of emerging and mid-career artists.



Collecting and Support for the Artistic Ecosystem

The promotion of collecting once again played a prominent role in this edition thanks to the One Shot Collectors program, which offered personalized advice to both new buyers and more experienced collectors, facilitating access to the contemporary art market and fostering direct relationships between artists, galleries, buyers, and collectors.


This program, together with the Patronage Program, continues to strengthen the professional ecosystem surrounding the fair and reinforce Art Madrid’s commitment to supporting contemporary creation.

Among the most notable sales were works by Antonio Ovejero, represented by CLC ARTE; Leticia Feduchi and Ángela Mena, represented by Galería Sigüenza; Idoia Cuesta and Iyán Castaño, represented by Galería Arancha Osoro; and Yasiel Elizagaray, represented by Nuno Sacramento Arte Contemporânea. Likewise, the proposals presented by Inéditad Gallery were very well received, with notable sales of works by artists Albert Bonet and Eduardo Urdiales, as well as Carmen Mansilla, who debuted at Art Madrid'26 and achieved a sold out.



The overall balance of the edition has been particularly positive, with sales reported by all 35 participating galleries, confirming the strong interest from collectors and the dynamism of the market throughout the fair. Among the galleries that recorded notable commercial activity are La Mercería (Valencia), LAVIO (Murcia–Shanghai), 3 Punts Galería (Barcelona), Galerie One (Paris), Shiras Galería (Valencia), Galería Rodrigo Juarranz (Aranda de Duero), Galería São Mamede (Lisbon), Yiri Arts (Taiwan), and Trema Arte Contemporânea (Lisbon), among others.


A Fair made possible thanks to Its network of Partners

The success of Art Madrid’26 has been made possible thanks to the support of its official sponsors: Cervezas Alhambra, One Shot Hotels, Liquitex, Universidad Nebrija, and Posca, as well as the trust of its collaborators: Asociación 9915, Colección Studiolo, E2IN2, Colección dn2, Devesa Law, Enviarte, Cova 13, and Vanille Bakery Lab & Café. The fair also benefits from the involvement of its media partners and the support of various cultural organizations, private collections, and institutions that contribute to strengthening the contemporary art ecosystem.



Art Madrid: A Future Full of Possibilities

After 21 years of history, Art Madrid continues to consolidate its position as a key event in the contemporary art calendar, both nationally and internationally. Its ability to bring together galleries, artists, collectors, and institutions reinforces its role as a space for encounter, exchange, and discovery. The fair maintains a steadily growing outlook, driven by a program that evolves each year and increasingly opens up to more innovative proposals.

Thank you for being part of the 21st edition of Art Madrid. Your support is essential for continuing to promote art and culture.


SEE YOU AT ART MADRID'27!