Art Madrid'25 – CURRENT VISIONS OF POP CULTURE

Hispánica Contemporánea, Barrou Planquart, 3 punts and Norty Galleries

 

It is well known that since the mid-twentieth century, a large group of British and American artists responded to the gravitas and authority of Abstract Expressionism, so clinging to the trauma of World War II, with a totally opposite type of art: Pop art. The same happened in the national context because the transcendental shapes of Informalism would give way to the most vital expressions of the “narrative figuration” movement. This is how new iconographies and languages emerged from the mass media, the "pop culture" and the thriving consumer society, particularly figurative and characterized by the intensity of colour.

Mel Bochner

Meaningless, 2015

Monotype with collage, engraving and reliefs on Twinrocker paper

131 x 119cm

Although more playful and often only focused on the representation of a specific aesthetic, many of the pop works also had a critical intention and, perhaps, this is one of the most defining features of the Pop art continuing movements. From the neo-pop of the eighties until the present time, many contemporary artists continue to expand this path opened by Richard Hamilton, Robert Rauschenberg, Jasper Johns, Roy Lichtenstein, Andy Warhol and Claes Oldenburg, among many others.

Paul Rousso

Four Flavor Crush, 2018

Mixed technique

89 x 107cm

An excellent representation of contemporary Pop art can be found in the space that Art Madrid will have in the Hispánica Contemporánea Gallery (Madrid-Mexico City). Within its broad proposal, the following stand out: North American artists or creators based in the United States, many of them consolidated such as Mel Bochner, of whom the gallery will exhibit a selection of famous monotypes made from collage, stamping and the relief, from which the artist continues to send powerful messages from the vigour of the word, its typography and the contrast of colour. The works by Paul Rousso are still impressive creations; the artist who, through his particular technique "Flat Depth" -based on different tamperings and techniques with which two-dimensional objects acquire three-dimensions-, will once again show the sensuality of the wrinkled and oversized waste, the visual strength that can exist in any depreciated magazine, ticket or package.

Peter Anton

Splendor Variety, 2017

Mixed technique

90 x 90cm

Mr. Brainwash

Einstein, 2016

Mixed media on canvas

51 x 51cm

You can also enjoy the immense sweets of Peter Anton or celebrate life with the latest works by the popular Mr.Brainwash (Thierry Guetta), whose enthusiastic motto is "life is beautiful". Elevated to fame for his starring role in the fake (or not) documentary led by Banksy, "Exit through the Gift Shop" (2010), Guetta continues using appropriation, graffiti and icon or "celebrity" character to send good vibrations. Much more critical and satirical is the work of Fidia Falaschetti, an artist who literally dismantles popular characters and objects inviting us to rethink our consumption habits, those so close to a kind of naturalized schizophrenia.

Hispánica will also present pieces from the great Manolo Valdés, who since 1964, as a member of El Equipo Crónica, stood out for his most critical and ludic pop art, always specialized in the Spanish painting masters. Also, the gallery will present the mysterious sculptures by Xavier Mascaró; the geometric and vital pieces by Rafael Barrios; or the magnificent works by Hugo Fontela, made with a marked personality and surprising sensibility.

François Bel

Adios Trump Break the wall, 2018

Acrylic glass

27 x 18cm

Very pop and more urban is the selection of the gallery directed by Virginie Barrou Planquart (Montlignon), very interested in spreading a "positive aesthetic". From François Bel you can see some of his striking "Big Bangs", daydreams characteristic of our current way of life, so individualistic and materialistic, frozen in movement inside synthetic glass urns. Industrial materials also stand out in the works of Grégory Watin, created from a more urban and gestural point of view.

Stéphane Gautier

Follow your heart, 2018

Mixed media

80 x 80cm

Graffiti, photography and collage dominate Jo Di Bona's works, a renowned urban artist who is presented as a "Fauvist of modern times". Finally, the Barrou Planquart selection closes with works by the designer Stéphane Gautier in which he appropriates the imaginary and childish codes to convey positive messages but not without some reflection on advertising strategies.

Alejandro Monge

Suitcase, 2018

Fiberglass, pencil and paper

77 x 44cm

Nick Veasey

Easy Listener, 2018

Photography on DIASEC

150 x 119cm

In the wide range of the gallery 3 punts (Barcelona) you will discover a variety of languages and techniques that could be linked to Pop Art. From the revival of the more eighties Neo-pop starring iconic characters behind colourful backgrounds, Silvio Alino, to the multicoloured iconography so characteristic of Okuda San Miguel, Guest Artist of the last edition of Art Madrid. Popular culture or daily life also star in the surprising pieces by Nick Veasey, a pioneer in risky creation through x rays; as well as the appropriations of everyday objects made by Alejandro Monge, a well-known artist at Art Madrid for his provocative and critical accumulations of money bills.

Gerard Mas

Call Center Lady, 2016

Polychrome alabaster

48 x 38cm

Samuel Salcedo

Hey Mickey, 2018

Polychrome resin

33 x 15cm

Some of the realistic sculptures of the expert Gerard Mas although maybe not so at first glance, give a feeling of urban or pop art. From Renaissance ladies turned call center ladies, rats or dogs on pedestals to sheep sheared in a capricious way in order to pay homage to Malevich. Two other masters of sculpture are Samuel Salcedo, whose resin sculptures impress both for their hyperrealism and for their message; and Kiko Miyares, an artist also focused on the representation, and deformation, of the human figure through woodwork. And if we continue discussing master’s technique, Ramon Surinyac also stands out in the pictorial field throw his beautiful landscapes.

L'homme Jaune

Syria, 2017

Acrylic on canvas

100 x 100cm

In the Norty Gallery (Carrières-sur-Seine) the most pop proposal comes from L'homme Jaune (Yasser Ameur) and his simple but transgressive designs, such as "Syria" (2017), "Ceci est une fontaine 2" (2017) or "Connected people" (2017). Especially unsettling is the rest of the selection, more related to "raw expressionism". Inside its stand, the disturbing and attractive, sculptures, born from the imagination of Pierre Sgamma will be presented; also the paintings of Adlane Samet, who defines himself as a "painter of the moment". Closer to Art Brut, Samet's work impacts equally as much for its expressive and personal language, as for its narrative, mostly dark and cryptic.

Rusudan Khizanishvili

Conversion Device II, 2017

Acrylic on canvas

150 x 150cm

The work by Jean-Pierre Ruel also sends a certain restlessness, starring lonely and mysterious characters framed in gloomy scenarios. Norty's selection closes with the colouring contrast of the paintings by Rusudan Khizanishvili, author of compositions closer to abstraction in which, nevertheless, the figurative referent is never forgotten. The intelligent use of colour gives the overlapping forms a great emotional and enigmatic charge, enhancing the complex and fantastic ideology of the artist.

In short, a set of singular works, very different pieces in their expression forms, but in which, in one way or another, the limits of contemporary art are renewed and extended.

 

ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!