Art has its own value in each area or attribute that makes up its full meaning: it has cultural value, aesthetic value, historical value, personal value, emotional value and economic value.

Art collecting is a polyhedral practice that includes all these attributes in its final praxis. Despite the economic value that art has by itself, depending on fixed and known elements, it also depends on subjective and ephemeral values, on the sensations transmitted to the buyer, on the look that is deposited on a piece and the link that arises with it. In analogy, we could say that the acquisition of an artwork is the beginning of a committed relationship that occupies space, a time and an emotion inhabiting with its existence a concrete place.

Miguel Vallinas

Suppe n 29, 2019


70 x 70cm

According to Claude Lévi-Strauss "this avid and ambitious desire to take possession of the object for the benefit of the owner, or even the spectator, constitutes one of the most original features of the art of Occidental civilization" (Mythologies, 1971). This idea put forward by the French anthropologist makes us reflect on ownership in art, on how the contemporary subject looks at objects and how this impulse of ownership is also developed from capitalism. This ostentation of property goes back especially to the Renaissance when artistic images were not only instruments of knowledge but also of possession, wealth and political advertising. Today it is still a contemporary scene, art collecting has a clear economic value that is developed in investment and personal appropriation as an indication of social status, but despite this, we cannot forget that there exists and is very relevant, the passionate collecting, an enthusiastic look that moves away from an exclusively economic materialization.

Carlos Tárdez

Fakir, 2018

Resina policromada y cuerda

10.5 x 9.5cm

Onay Rosquet

Tuesday, 2018

Oil on canvas

80 x 80cm

Several reports in the recent years, such as the one produced in 2017 by the La Caixa Foundation on The Spanish Art Market, show that one of the main challenges is to find new collectors. According to this same report, 40% of purchases in the galleries came from new buyers. To get started in collecting is a complex task for which it is necessary to activate a strategy of impulse from the diverse cultural agents. Galleries, institutions, art fairs or artistic consultancies are key elements to generate a network of initiation to collecting. Likewise, we must not forget that the greatest challenge lies in creating the real possibility of including the youngest in this practice.

One of the most attractive niches in the art market for the young segment is urban art. Thanks to the cultural proximity, the closeness of the streets which this style originates and in many cases the co-ethnic nature of the artists, it is easy for the first artistic acquisitions to be triggered from here. In Art Madrid, we have artists who fit into this style, as we believe that it is unequivocally necessary for urban art to be included in fairs and exhibitions because of its intrinsic artistic value and the inclusive effect it generates on the younger generation.

Okuda San Miguel

Grey Skull, 2018

17-ink hand-printed by Inkvisible Prints on 220 g pink fabriano paper

70 x 50cm


Sísifo, 2018

Cera y grafito sobre papel

21.5 x 31.5cm

The first challenge we face is the change of mentality. Getting rid of some premises that have been so socially entrenched about who can and should be collectors. To dismantle the need for economic fortune, family tradition, specialist knowledge or social class. It is necessary to question this so assimilated structure, to eliminate labels in order to start including other social groups that are potential art collectors.

José María de Francisco y Luis Caballero, in the prologue to his exemplary text Conversations with Contemporary Art Collectors (Madrid, 2018), defines contemporary art collecting as "a phenomenon in which three forces operate that come from three ancestral domains of human desires and needs embodied in Greek mythology by the three graces of Zeus: beauty (Algae), social habit (Eufrosine) and material wealth (Talia)". We can then extract, that it is from these three forces that we must begin to build the steps to follow.

Guim Tió Zarraluki

Travesia, 2019

Oil on linen

60 x 73cm

Learning to see, to look and to contemplate. Loving beauty and expanding our knowledge of it. It is possible to educate the eye through practice, developing this social habit with visits to museums, galleries and art fairs. Thus, it is also very useful to talk to artists or experts who can advise and guide us in the learning, to be able to establish our own vision of beauty as a subjective desire but strengthening it in some bases of artistic knowledge.

Mari Quiñonero

No.86, 2018

Pastel sobre papel

27 x 21cm


Perseo, 2017

Mixed media on wood

120 x 120cm

Social habit is part of the tradition where many families continue inherited collections or start collecting thanks to the educational background they have received since childhood by being regular visitors to spaces dedicated to the art exhibition. But, like almost everything, it can be trained and extended if we practice it with a certain frequency based on the desire for knowledge and visual enjoyment.

Jorg Karg

Pont Neuf, 2020

Digital print

75 x 55cm

Finally, material wealth is the most complex factor we face. We could establish a long reflection about it, finding an endless number of nuances and positions contrary to the possession of the artistic object. But assuming that we start from the idea of the passionate collector as referred before, and starting from some economic scales to be able to activate the purchase, we must also observe that it is not necessary a fortune to open up the acquiring some works of art. Starting with emerging artists but with international recognition and knowing the art market in the most independent way without getting carried away by fashions is essential when it comes to detecting good buying opportunities.

In recent years, foundations, fairs and specialised companies have begun to develop advisory programs to promote the ecosystem of contemporary art. Purchases from €600 onwards establish a whole programme of guidance and accompaniment to include new generations and social classes in collecting.

In Art Madrid we have a wide range of prices for the works on display, thus, reaffirming our commitment to attract and involve a diverse public and strengthening the role of Art Madrid as a tool for social links and education.


If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.


The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.

Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: until October 7, 2024