Art Madrid'26 – ONE PROJECT REDEFINES ITS PROPOSAL UNDER THE TITLE OF “SALVAJES. LA CAGE AUX FAUVES”

The One Project program brings in this edition a risky bet: investigate and question the forms and concepts that dominate the art market. Fashions, trends, the imposition of globalization, the mainstream... All of them are elements that make up the flows, institutions and legitimizing actions of professional artistic development.

One Project has evolved since its creation. This is a transversal proposal that in last years step up its position as one of the fundamental pillars of the fair. Art Madrid wanted to go one step further to celebrate its 15th edition and expand and transform it into a space for dialogue and confrontation that includes a greater number of participating artists working from a different perspective to understand contemporary creation.

Julio Anaya

Edouard Vuillard - Jarrón de flores, 2019

Acrílico sobre cartón

56 x 57cm

Virginia Rivas

Sentir, 2018

Acrylic and graphite on canvas

162 x 130cm

One of the great innovations of One Project is the incorporation of the critic and curator Fernando Gómez de la Cuesta that under the enigmatic title of "Salvajes. La cage aux fauves" presents a selection of 9 artists who will exhibit their work in a differentiated space of symbiosis, stimulation, contact and friction.

Fernando Gómez de la Cuesta makes his proposal classic starting dichotomy that existed between the great official salons and those creators who subverted the state of the question, either from their convoluted participation in them or by generating new alternative devices such as independent or des refusés salons.

Alona Harpaz

Art in America, 2019

Acrilico, spray y colores industriales sobre lienzo

70 x 100cm

In spite of dynamics of the art market to which a contemporary art fair is subject, Art Madrid is committed to have a space for research and reflection to give visibility to artists who are on the way of creation autonomously and personally without responding directly to the majority guidelines. Artists who travel through their own, unusual spaces and who resist being part of the globalisation.

From the visible questioning made by Julio Anaya of classical painting to the investigation of colour and his perception according to the emotional, social and political state that Virginia Rivas performs. Also through the collection and reconstruction that Roberto López creates to make us visible the consumerism and mega-production to which we are exposed without pause for digestion.

RLM

Avatar Cowboy, 2017

Tela sobre fibra de vidrio y resina

150 x 30cm

RLM

Avatar El Elegido, 2016

Tela sobre fibra de vidrio y resina

150 x 30cm

The artists of One Project generate this analogy with the classic halls that now travel from academics and stand on trends that create apparent success guidelines without depth discursive.

Itineraries that run out of the usual and conventional without leaving indifferent as to the work of Andrés Planas where converges primitive art, especially Africans, with sex, with excesses, with taboos, with violence and with death, with religion and against the church, against repressive teaching.

Andrés Planas

Los 12 Apóstoles, 2019

Mixed media

35 x 15cm

The audience can observe a creation-destruction dialogue, with respect but without fear, with irreverence, without formality to give space to resistance. Transgress beauty as the artist Alona Harpaz or transit in magical spaces between nature and the human through the sculpture of Nicolás Laiz Placeres.

Alona Harpaz

Betty Blue, 2019

Acrílico y spray sobre lienzo

100 x 80cm

Nicolás Laiz

Política Natural I, 2018

Resina, fibra de vidrio, aridos y pintura doble componente

80 x 30cm

Art is a place of meeting and life, the magic of creation is deposited in a calm look of the environment as Santiago Palenzuela do with his spatula or by focusing on the current way of life between superficiality and imposture, between the psychic and the genuine as Juan Carlos Batista does with his images.

Juan Carlos Batista

Psicopaisaje II, 2015

Impresión digital en papel de algodón

60 x 77cm

Santiago Palenzuela

Ola, 2019

Oil on canvas

200 x 200cm

One Project is a program where there is also space for the fusion between classical art and urban art like the duo PichiAvo creating a new conceptual language handy for a heterogeneous audience.

PichiAvo

Orphical Hymn III to Nike, 2019

Mixed media on canvas

120 x 90cm

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).