"In the aluminum or the same black epoxy I work with, the viewer is reflected and reads according to his mood what is happening.”

Samuel Salcedo, creator of expressive, ironic and vulnerable characters, presents in Art Madrid with the gallery 3 Punts, a selection of pieces from his most recent work, where the Catalan sculptor has executed by experimenting with new materials such as cast iron or cast sand.

Samuel Salcedo participates regularly in individual exhibitions with 3 Punts Galeria, 100 Kubik Gallery (Cologne) or with Robert Drees in Hannover. His work has been present in contemporary art fairs such as Art Madrid, Swab, Frankfurt Art Fair or Art London, among others.

Samuel Salcedo

Black Mirrors Series, 2019

Epoxy resin

70 x 70cm

Samuel Salcedo

Pinball Wizard 1, 2019

Aluminum

95 x 95cm

The gallery 3 Punts is once again betting on your work. What new pieces will we be able to see in this edition of Art Madrid?

I'm very excited to bring three sculptures I've made in cast iron, a material I've started working with recently. They are three pieces, three heads that are going to be placed directly on the floor, very heavy pieces with a very nice material, which has memory. On the surface of this material, in the open, the mark of oxidation remains, and this is linked to nine masks that will be placed on the wall, worked on under the same idea. These 9 pieces are made with recycled foundry sand, sand that was previously used to make moulds in the foundry and that has been burned and reused after being bells, taps, other sculptures... So, this material that "has already done its job", I recycle it, mix it and apply it to the surface of the faces, on their skin.

Only for curiosity, have you considered experimenting with other artistic techniques such as painting?

When I started exhibiting at Art Madrid, at first I exhibited painting alone, and little by little I've changed. I like painting, it's a language that in fact was more natural to me in the beginning. Now I've been working almost exclusively with sculpture for 10 or 12 years, but I also paint. What happens is that painting is a little more "cruel" language, and the fact that I'm working at a very intense pace doesn't allow me to do many. Some of them I do, in fact I have many started but we are not here for this edition.

Samuel Salcedo

Toy Land - Mirror Mirror, 2019

Resina poliuretano policromada

27 x 10cm

Your heads in epoxy resin or bronze have different expressions, most of them passive or with angry gestures. What do you want to transmit with these apparently individualistic sculptures?

I try to make sure that the faces are not too extreme, that you can empathize with them, that they don't displease or generate rejection. It is true that some have an ambivalent expression, depending on the person looking at them, it can be interpreted that there is a gesture of pleasure or displeasure in the same face. I like very much that the person who sees my pieces can be reflected, in fact in many of my sculptures I work with a material that reflects the light or even the image. In the aluminium or the same black epoxy where I work, the spectator is reflected and reads what is happening according to his or her state of mind. In the end it is basically this, like a mirror where people see things and in the end the human face with its different expressions are formulas of communication, just as it is to speak or move the hands. With this I try to hook the person who is seeing my pieces.

Your characters are between the real and the fantasy, and all of them show certain imperfections. Does this have to do with the social and political reality of the moment?

Sometimes you do things by intuition or without thinking about them too much. In this case, choosing a more idealised beauty, a more natural beauty or more natural bodies, has no clear reason. It's true that I've been told that, especially when I represent women, it's not the usual type of beauty, these are normal beauties. We can see that there is a tendency to normalize this representation within women who actually have a body, just like men. Nobody is perfect. I remember that last year a group of girls from the University of Fine Arts told me that they identified a lot with this trend and I thought it was very nice that sometimes you can hook all this, the fact of not idealizing. There is a social background obviously, I choose not to look for stereotypes, but I try to look for the normality as we are, that for something we all live in the same place.

Samuel Salcedo en su estudio de Barcelona

As an artist, what do you feel committed to?

When you work, you make decisions, and it's true that there are artists who have a much more intense social commitment than I do, but I do at an individual level. I think that within what I can control in my work I have to try to be honest about what I do. I have small children and I try to explain, especially to my daughter, gender equality, not to look for stereotypes...

When I work with the representation of men and women, in this case, this is what I try to look for, that there is a certain dignity in women and above all I try to make my language understandable. I don't intend to create an elitist job, because it seems to me very unfair to try not to make you understand. If my family or my friends did not understand my work I would be wrong about something. Having a generous attitude towards the people who see your work would also be part of this idea.

Do you think that it is difficult to stand out as an artist today? Is it in the originality of technique and style where the secret of your success as an artist in the actual art market?

Success is very relative. When I was studying, I thought, "man, if I succeed, I'll be able to live from this...", but of course, you change your expectations. In the end it's a fight, it has an unfair point, because many people think that even if they have talent they can't get ahead, and there's also some justice in my case and in the case of people I know who are brilliant and who are doing well. If we lived in New York, we would have a very different dimension of success than we have in Barcelona, for example. I am not going to complain, it would be very unfair, but it also requires a significant effort, the demand that this work requires and the resignation must be clear. It also depends a lot on external factors that are difficult to control, but, well, whenever I have believed that I was doing something that was right, it has worked for me.

3 Punts Galeria, will exhibit in Art Madrid the last creations of the artists: Alejandro Monge, Efraïn Rodríguez, FAILE, Gerard Mas, Kiko Miyares, Ramon Surinyac, Richard Stipl y Santiago Picatoste.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.