RODRIGO JUARRANZ: A COMMITMENT TO INNOVATION AND CONTEMPORARY PRESENT

Rodrigo Juarranz, founded in Aranda de Duero in 2006 under the slogan "Art within everyone's reach", has focused its exhibition activity on supporting the most recent art, promoting exhibition projects by artists with innovative trends belonging to both the national and international sphere. Juarranz is committed to both established and emerging artists, as long as their work pursues innovation within contemporary art, both from a thematic and technical point of view.

In this edition of Art Madrid, the gallery presents the work of six contemporary artists who stand out for their multi-disciplinary nature. Amélie Ducommun, Beatriz Díaz Ceballos, Diego Benéitez, Jaime Sicilia, Jorge Marín and Marcos Tamargo, are the artists who will be exhibiting at Rodrigo Juarranz's booth.

Marcos Tamargo

De la tierra al cielo, 2019

Oil on board

180 x 180cm

Marcos Tamargo (Gijón, Asturias, 1982), the flagship artist of Rodrigo Juarranz Gallery, develops his artistic activity between the United States and Europe. A great connoisseur of conventional techniques, he has been the creator of an innovative procedure, which the author himself has designated as "Move-Art". It consists of generating on the same support two different works, one will be perceived by the spectator in a conventional way, while the other will be visible only with black light. His recent series of portraits dedicated to women who have been awarded the Nobel Prize throughout history and those who will receive it in the future have been developed with this technique. Marie Sklodowska-Curie was the first woman portrayed in this series.

The Asturian artist had already experimented with this technique in his series of portraits of the Princess of Asturias Awards, which he began in 2011, portraying among others Leonard Cohen or Haile Gebrselaise. In 2012 he portrayed architect Rafael Moneo and footballers Iker Casillas and Xabi Hernández.

Rodrigo Juarranz is the only gallery that represents in Spain the Mexican Jorge Marín, an artist that during his career has developed a figurative work that is catalogued among the most important of the contemporary art in Mexico. In his search for identity, and after experimenting with multiple disciplines and materials, Jorge Marín opts for bronze and from there on, all his work is configured under this noble and traditional material that allows him to generate in his pieces an extremely mimetic appearance to the elements of the living matter he represents. His formats oscillate between miniature and monumentality, the latter taking over public spaces, in which he establishes a conversation with the spectator which art, as he himself confesses, "is an indispensable tool for generating more reflexive and peaceful societies".

Amélie Ducommun

Caja 1, 2019

Mixta sobre papel

26 x 26cm

Amélie Ducommun (Barcelona, 1983) presents her delicate art boxes. Amélie represents nature in her works by means of a textured line of colour where she composes the landscape and the natural elements that are interrelated in it. All this from the questionable perspective of memory. Some representations are placed on the surface of the boxes, which in turn serve as a monstrance, in the manner of archives that endure.

Beatriz Díaz Ceballos (Oviedo, 1971), delights us in this fair with a proposal in which literature materialises in three-dimensional plastic works, where the book goes from being the literary support to becoming a material component of merely plastic art. The books vomit words and are transformed into sculptural forms of great beauty or generate forests that emerge from their imaginary interior. The letters are materialized by means of copper micro-fusions in which they acquire the nature of original sculptures that generate beautiful visual poems.

Beatriz Díaz Ceballos

Torre I, 2015

Mixed media

15 x 26cm

Diego Benéitez (Zamora, 1986), began his exhibition career a decade ago and is one of the artists that Rodrigo has trusted, since years ago, to present his latest creations in Art Madrid. The artist from Zamora, executes in his works a compendium between the figuration and the abstraction, capturing in his tables covered by one of the most traditional techniques of the painting, the oil, some subtle landscapes in which the simplicity of the symbols that form it, being reduced sometimes to the horizontality of the application of the colour, manage to contribute to the work a solemnity so vehement that it makes us submerge in them.

The interdisciplinary artist Jaime sicilia (Madrid, 1970), works between media as varied as painting, sculpture, photography or video. Sicily participates with his series "Waldweben", where we can see the variety and confluence of materials and techniques that he uses in his works. Acrylics, pigments and photographic emulsions are displayed on wooden, metal or plastic supports to create a subtle reality that takes us into the mysterious Wagner forest.

Diego Benéitez

El recuerdo que despierta, 2019

Oil on board

120 x 120cm

Jaime Sicilia

Waldweben 09, 2019

13 Broken Blatt and metal and plastic support

140 x 140cm

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.