THE GALLERY BAT ALBERTO CORNEJO CELEBRATES THE 15TH ANNIVERSARY OF ART MADRID

The gallery BAT Alberto Cornejo, has been associated to Art Madrid since its beginnings. Therefore, for this fifteenth anniversary, the gallery from Madrid is paying homage to the Fair with a selection of artists who have been key in its trajectory. Some of them have been present in Art Madrid during the fifteen editions.

BAT Alberto Cornejo was one of the 18 galleries that founded Art Madrid in 2005, as a response to the evident need to make visible the work of the galleries in Spain. Since then, its directors and team have been supporting the project, presenting artistic proposals that combine the work of young artists who follow a very contemporary expressive line and pieces by artists with more consolidated careers.

Pepe Puntas

La enredadera, 2019

Mixta sobre tabla

200 x 204cm

David Lechuga

Bañista, 2004

Bronze

44 x 20cm

The artworks of David Lechuga, Diego Canogar and Pepe Puntas, artists with whom BAT Alberto Cornejo has been working for years, are characterized by keeping a timeless aesthetic that still remains in the spotlight of contemporary art. The three artists, nationally recognized and having received countless awards, have works in some important national and international art collections.

Gustavo Díaz Sosa

Caminos divergentes I, 2019

Mixta sobre lino

150 x 150cm

Diego Canogar

Tetramorfo extendido 101 N, 2014

Hierro patinado

145 x 90cm

On the other hand, the exhibition proposal of BAT Alberto Cornejo is completed by three unconditional emerging artists of the gallery: José Ramón Lozano, who returns to his beginnings with his portraits of direct faces and dark backgrounds, Gustavo Díaz Sosa with its colored architectural spaces and Cuban artist Roldán Lauzán, previously featured by the gallery Collage Habana, will make his debut with BAT Alberto Cornejo at the Fair, and whose artworks will make us reflect on the duality of being.

“We have rarely seen such strength in holding the brush as we see in the works of these three artists. With a totally visceral impulse, their paintings are framed within those images that chase you until you find yourself in front of them and fall down", the gallery owners point out.”, comment the gallerists.

José Ramón Lozano

Sin Título (II), 2018

Acrílico sobre tela

120 x 120cm

Roldan Lauzán Eiras

Season III, 2019

Óleo sobre tela

140 x 140cm

These six developed and emerging artists are joined by the German photographer Jorg Karg, who is participating for the first time in the fair with BAT Alberto Cornejo, and the Slovak photographer Mária Švarbová, who will present a very special work, "Absolute Pink Bar ". This piece, with a format of 110 x 100 cm, is the result of an advertising collaboration, and there are only 10 copies in the world. BAT Alberto Cornejo will have one of these pieces in Art Madrid. In this edition, the gallery commits to photography supported by the international projection of these two artists, as they are present in galleries all over the world and with amazing careers despite their youth.

Jorg Karg

One mile light, 2019

Printing by pigment under acrylic glass on aluminum dibond

80 x 76cm

Mária Švarbová

Snow pool, Garden, 2017

Photography

90 x 90cm

At the booth of BAT Alberto Cornejo, the figurative art staged in paintings, sculptures, drawings and photographs, will have a greater presence than abstract art (with Puntas and Canogar as acting agents), and bright colors and the female figure (either in faces or bodies) will predominate. Gustavo Díaz Sosa, Diego Canogar and Pepe Puntas present works of their artistic life project, with their particular commitment to each piece.

It is worth noting that we can highlight the co-publication of the graphic work "Pont Neuf " by the artist Jorg Karg (image of the official poster of the Fair). The work will be available exclusively at Art Madrid. On the other hand, Roldán Lauzán has made a series of unpublished pieces for Art Madrid, from the series "Hierofante" and "Anatta Vadi ". We can also find in this edition, the catalogues "Futuro Retro " by Švarbová, of very exclusive sale in Spain.

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.