Tomorrow, Wednesday 12th February, the programme of activities developed by Art Madrid and the video art platform PROYECTOR starts. Under the curatorship of Mario Gutiérrez Cru and with the collaboration of the spaces MediaLab Prado and Sala Alcalá 31 the program is dedicated to video art, action art and new media.

The convergence between technology and art generates new languages and forms of artistic expression. From Art Madrid we want to bring the public closer to these disciplines by generating a direct dialogue with the creators where there are no intermediaries. Our commitment and one of the fundamental pillars of this programme are the practical and immersive activities in creation through master classes, meetings and presentations or a visit to an artist's studio.

To start this programme, the artist Patxi Araújo will give a master class tomorrow, Wednesday 12 February at 5:30 pm in the MediaLab Prado auditorium, where the following master classes by Olga Diego and Lois Patiño will also take place.

Under the title "All Prophets are Wrong" they will share their creative experience, the paths explored in communication and their productive processes incorporating technology without losing the burden of discourse.

Patxi Araújo develops his work in the territory of the poetics of new media. His work has been recognized and selected in different biennials, festivals and competitions of video art and electronic experimentation. A reflection that goes beyond aesthetics, and that runs between the digital and the human, between nature and artificial life. Places where the limits are diffuse, spaces where the public can delve together with the artist to know and understand the metaphoric of Patxi Araújo's work.

Later, at 8.30pm and as an opening, the interactive art work Sherezade will be shown for the first time. A site-specific creation by Patxi Araújo for the facade of MediaLab Prado. The art work is based on play. It is a random generation of sentences and phrases according to the position of the spectator in the front square of the facade. Just as automatic poetry emerges from the poet's entrails or from any other of his organs that have stored reserves, "Sherezade" elaborates literary proposals in the form of titles or epigraphs from a bank of words chosen by the author and stored in a virtual memory in random mode. The movement, presence or absence of people, animals or things in the square of MediaLab Prado determines that the program chooses among those words, and generates lapidary, poetic, absurd or sublime phrases. Therefore, if some kind of literary causality exists, it should be sought in the mixture of the activity in the square and the random mode which the words in the program emerge. Sherezade's memory today mixes 24 prepositions, 31 articles, 926 adjectives and 726 names of the Spanish language conjugated in the masculine singular.

The role of the public in this installation will be crucial to seeing it in operation. "Sherezade" will be available from sunset every day until mid-March.

On Thursday at 5:30pm we continue the programme with a master class by Olga Diego. An artist who combines scientific knowledge and art to create an installation area loaded with symbolism. Olga reflects on when the creative process becomes an art work in itself through all the material left behind in the testimonial process. The artist invites us to learn about the process and invention of the art work, how it works and will make a small exhibition when she puts some of these pieces into action. A space that aims to be a unique experience.

Olga Diego preparando "El jardín autómata", foto: Carolina Diego

To finish this cycle of master classes, the artist Lois Patiño proposes on Friday 14 at 5:30 pm an encounter in which he will trace different paths in his art works to discuss this intermediate space between contemporary art and cinema, the frontiers that separate them and that Lois proposes to dilute. Art Works that take the form of video installations, experimental fictions, video art pieces or creative documentaries. The still image and the moving image, visual abstraction and the impact of the new formats that transit in places where perhaps these frontiers should disappear.

Lois Patiño, fotograma de "Sol Rojo"

In order to obtain close knowledge and bring the public closer to a more detailed understanding of contemporary art, the opinion of professional experts in the field could not be lacking. On Thursday February 20 at 6:00 pm we will hold a round table in the collaborative space Sala Alcalá 31. Moderated by sound artist and composer Miguel Álvarez-Fernández, we will have Rafael Doctor, independent curator and cultural manager, Karin Ohlenschläger, critic, curator and director of activities of LABoral Centro de Arte y Creación Industrial, and Berta Sichel, cultural agent and curator director of Bureauphi Art Agency. The table will debate the evolution of the still image, passing through video art to the new media and will reflect on the current impact it has on creators and the society that enjoys and consumes it.

Converging in all the objectives of Art Madrid-Proyector'20 we have the visit to Eduardo Balanza's studio on February 22nd at 12:00 pm. This activity presents us with the possibility of getting to know the artist's workspace, understanding his creative process and understanding the application and techniques used to finally enjoy a small performance in this intimate space. Eduardo Balanza will show the audience how the "B71" works, an electro-acoustic instrument inspired by baroque organs with a manual and automatic system of operation activated by vibrating speakers on plates capable of connecting to weather data websites.

To visit Eduardo's workshop it is essential to register beforehand using the form

Eduardo Balanza, "B71"

All programming is open and free to the public, thus generating the opportunity to attend a diverse audience where the only requirement is the ability to be amazed and the willingness to live unique experiences in the art world.


If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.


The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024


Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.

Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: until October 7, 2024