Art Madrid'24 – ART MADRID’20 CELEBRATES ITS 15TH ANNIVERSARY WITH THE MOST DYNAMIC EDITION EVER

2020 promises to be a special year, full of news, action and movement. In Art Madrid, we face with enthusiasm these final steps before the opening of the fair, an edition in which we want to celebrate our 15th anniversary with all of you. Save the dates on the agenda: join us from February 26th to March 1st 2020 at the Crystal Gallery of the Palacio de Cibeles.

Mónica Sumillera, imagen de la pasada edición de Art Madrid

Within emblematic space of Art Madrid in the heart of the city, this year we will count on 41 exhibitors who will exhibit works by almost 200 artists. From emerging creators to mid-career artists, Art Madrid defines as an open and global proposal that offers the perfect opportunity to discover and acquire unique pieces by dozens of artists that cover all disciplines: painting, sculpture, graphic work, photography, video art and installation.

The fair will become a dynamic event where the audience will enjoy an immersive experience in contemporary art thanks to our program of actions outside and inside the fair. The contact with art will become an experience that transcends the limits of the Crystal Gallery and extends its programming to all lovers of contemporary creation, with a proposal designed for all audiences and that houses the most avant-garde and emerging artistic projects of the moment.

On its 15th anniversary, Art Madrid brings together 27 national and 14 foreign galleries from 9 countries. From France, Portugal, Austria, Germany and Italy, through Ecuador and Cuba, up to Taiwan. International participation is consolidated year after year, and today 35% of the fair is filled with proposals, ideas and projects come from other places to live with national initiatives in the intense Art Week of the capital. This exchange generates a great positive impact on the experience of the public and collectors, that each edition can enjoy a renewed, current and accessible fair.

There are 13 exhibitors that come to Art Madrid for the first time: es.Arte Gallery from Marbella, Galería ATC from Santa Cruz de Tenerife, Galerie LJ from París, Galleria Stefano Forni from Bolonia, Kaplan Projects from Palma de Mallorca, Luisa Catucci Gallery from Berlín, MA Arte Contemporáneo from Palma de Mallorca, Más ARTE Galería from Quito, N2 from Barcelona, Offspace | galerie panoptikum from Gilgenberg, Pigment Gallery from Barcelona, Plastic Murs from Valencia y Urban Spree from Berlín.

Among the galleries that visit again the fair there are the national exhibitors Alba Cabrera Gallery and Shiras Galería from Valencia, Arancha Osoro from Oviedo, Aurora Vigil-Escalera and Bea Villamarín, both from Gijon, Moret Art from A Coruña, Galería Luisa Pita from Santiago de Compostela, Galería Espiral from Noja, Kur Art Gallery from San Sebastián, Rodrigo Juarranz from Aranda de Duero; from Barcelona they come 3 Punts, Galería Miquel Alzueta, Víctor Lope Arte Contemporaneo and the Galería Zielinsky, while from Madrid they come DDR Art Gallery, Galería BAT Alberto Cornejo, Galería Hispánica Contemporánea, Galería Kreisler, Marita Segovia and Soraya Cartategui. In the international sphere, they return: Art Lounge Gallery, Lisbon, Collage Habana, Havana, Galeria São Mamede, Lisbon, Norty, Paris, Nuno Sacramento, Ilhavo, Paulo Nunes Arte Contemporânea, Vila Franca de Xira, Schmalfuss, Berlin, and Yiri Arts, Taipei.

Artwork by Jorg Karg

Nor can we forget the ONE PROJECT program. Under the enigmatic title of Salvajes Art Madrid has wanted to go a step further in this curated section turning it into a place of dialogue (but also of conflict) where nine artists will share a face-to-face space presenting new projects specific to the fair. The program is directed by the art critic and independent curator Fernando Gómez de la Cuesta.

For the ART MADRID-PROJECTOR’20 program, Art Madrid once again trusts on Mario Gutiérrez Cru, director of the pioneering video art festival PROYECTOR, who will be the curator of this program dedicated to visual and interactive arts and action art. The goal is to involve the public outside and inside the fair through performative actions, masterclasses, meetings with artists and a cycle of screenings. Soon, we will release all the details of this program that starts on February 12th until March 1st and will have the collaboration of spaces such as Medialab Prado and Sala Alcalá 31.

 

 

Antonio Ovejero

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Antonio Ovejero (Valencia, 1999) explores memory and the retrieval of scenes that dwell in our collective imagination, focusing on the sublime aspects of everyday life. He is fascinated by women adorned with jewelry and large bags, dresses with geometric patterns, and extravagant hairstyles that bridge different eras. Through a kitsch aesthetic, he seeks the ostentatious in attire, the conspicuous, and the pretentious, elements that are often more common and closer than one might expect.

His portraits often highlight the hands, revealing details and the objects they hold, such as a retro handbag. The use of print as an identity and aesthetic tool is a recurring element in his work. For him, the combination of age, the everyday, and elegance forms a constant image. He defines his pictorial project as a neo-pop costumbrista.

What role does experimentation play in your creative process?

I believe experimentation is crucial for any artist, as it is the means by which you discover how to represent what you wish to convey. Since I began painting, I have used various techniques to achieve the results I was looking for.

Oil painting dominates my work. I've always favored this medium because I feel more comfortable with it, and it delivers the results I want. However, when I decided to incorporate printmaking, I sought ways to present it in a more contemporary manner. Initially, I chose photographic transfer because it seemed like an interesting resource that complemented oil painting well. But I later realized I wanted the work to be entirely plastic, with painting as the dominant element. That’s when I began working with silkscreen, a printing technique that allowed for more precise results and integrated well with oil painting.

For this technique, I used acrylic paint because it dries faster and provides a greater margin for error, although it requires a lengthy process that involves more than just painting. This is when I discovered stenciling, a method where I create designs in Illustrator and then cut them out with a laser cutter. Stenciling makes the painting more organic and faster. So, I continue to search and experiment until I find the right means to complete a painting.

I believe using different techniques within one work greatly enriches it. Currently, I am focused on finding a direct way to combine brushstrokes with prints. I am experimenting with animal prints, which are more organic and forge a direct link between the painting and the act of painting itself.


Always matching bags and heels. 2024. Oil on panel. 180 x 140 cm.


What are your references?

To discuss my references, I think I need to divide them into those within my environment and those from outside. I was born into a family where my father was a painter, and my brother Miguel Ángel is also a painter, so painting has been present since my early years. Additionally, my mother always supported my dedication to the art world, and I spent a lot of time with my grandmother, who was a seamstress. Therefore, anything related to textiles, scraps, and printmaking has always caught my attention, and I have tried to capture it in my work.

As for external references, in painting, I think of artists like Marten Ant and David Storey, who work with photographic archives, or Juan Ugalde, who intervenes in photographs to create new narratives, or Gerhard Richter, whose painting is closely linked to photography. I find the union of photography and painting very interesting. I also think that my work has a strong connection with certain cinematic or photographic influences. In this respect, I highlight Martin Parr, a photographer who captures everyday scenes at the beach, focusing on details like wrinkled hands.

Another reference is Eric Persona, a Milanese photographer who explores daily life from a perspective that blends the extravagant with the mundane, creating very interesting images. I am also inspired by Thandiwe Muriu, a Kenyan photographer who creates images in which prints merge with the model, making prints a symbol of identity for Kenyan women.

As I mentioned earlier, my painting has a close connection to cinema, which is why I always think of Marisa Paredes, especially in Almodóvar’s films, where she portrays a woman with a tough life but remains elegant and sublime, something I try to reflect in the female figures I paint. In this sense, Almodóvar is an important cinematic reference. I also think my work mirrors the interplay of patterns and colors in his films. Another reference is Paolo Sorrentino, an Italian filmmaker who blends the glamorous with the everyday, the extravagant with the costumbrista, concepts I also try to incorporate into my work, just as Fellini captured a strange everydayness.

I believe all these references have a direct influence on me and help me create the imaginary I aim to represent in my work.


Your leather bag. 2024. Oil on panel. 180 x 140 cm.


How important is gesture in your portraits?

Throughout my work, I have explored portraiture from various angles, especially in the "Señoras" project, where I wanted to use the portrait as a collective stamp representing the women it portrayed, so that a figure like Conchita or Paca would symbolize all the women of that generation. I think the gesture in the portrait is very important, something I tried to emphasize in my work. Also, depending on how you portray a person, you can convey different things.

For instance, a grimace, a lascivious or defiant look, is also a form of narration within the work. But now, I use portraiture in a different way. I believe that portraying people can also be done by showing the elements that make them up. For example, I now work with close-up shots where elements such as handbags, jewelry, hands, or posture take on great significance. All of these elements also reflect what a person or a group of people is like. So, the current portrait I work on, where I use gestures, relies on the arrangement of elements: how a hand is placed, how a bag is positioned, and how the image I am portraying is constructed.


Whisky on the rocks. 2024. Oil and acrylic on panel. 40 x 40 cm.


What is your favorite format for painting?

I believe the format is crucial in how you want to create your work and how you work. I almost always work on plywood, on a frame, because the strength of the wood allows me to have more impact on the work. Also, I use printmaking techniques that require a more rigid support; if I used linen or canvas, for instance, it would loosen and make the creative process more challenging. That’s why I always work on wood.

I find it very interesting to use the brush more aggressively in the first strokes, the initial stains, which directly relate to the format. The size of the work is very important. I prefer large formats because I feel freer in that space, where the first brushstrokes and stains feel more satisfying. It also creates a connection between the painting and the act of painting itself, which I believe is essential to creation. I think pleasure has a powerful role in the work, as the result greatly depends on whether there is a certain enjoyment or if you are looking for something more perfectionist or precise.

Large formats allow me to develop best, where the work is constructed and the shapes and brushstrokes merge. When I work with smaller formats, I also enjoy the process, but it requires more consistency and thoroughness. The brushstroke has to be more precise, the focus is on a specific part, and the construction process is slower because the combination of tones is more complex.

On the other hand, in larger formats, the tones and brushstrokes come together more easily, and the form is gradually created as I work. That’s why I generally prefer large formats and plywood.


Always matching bags and heels. 2024. Oil on panel. 180 x 140 cm.


How do you think your works reflect temporality?

In my work, I always try to address themes like memory, the preservation of memory, and the passage of time. Since I began creating, this has been reflected in my first projects such as Mujeres sin color (Women without Color), Relato sobre el luto (Mourning Story), or Señoras (Ladies). I depict elderly women who lived through the post-war era and the cultural and belief systems of Spain at the time, and who, in their maturity, have somehow detached themselves from that past.

That’s why I like to represent them in a more ornate and glamorous way, as a sign of empowerment. For me, it’s important to reflect that resilience through aesthetics and print, which I use as an identity resource for a generation like that of my grandmother and her friends, who came from that harsher Spain but are still present in our society. These women, with their rings, dresses, and handbags, are the women I capture in my work.

I believe that ostentation belongs to the representation of a certain empowerment after a life in black and white, so to speak. Temporality plays a fundamental role in my work. The passage of time and how these people were treated is something I focus on a lot. I try to represent them through their objects or scenes that evoke that era, combining the experiences they have shared with me and those I have lived through, creating a whole imaginary that I seek to capture in my work, centered around these women and this society.





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