Art Madrid celebrates its fourteenth edition from February 27 to March 3, 2019, in the Crystal Gallery of CentroCentro Cibeles, with the participation of more than 40 national and international galleries that will show the works of nearly 200 artists, both creators emerging as consolidated. With an outstanding foreign presence, which this year reaches 40% and reaffirms the confidence placed in the fair by the international context, 26 national and 16 foreign exhibitors from 13 countries, from Spain to Germany, France, Portugal, Lithuania, Argentina, Brazil, Cuba, Mexico, Peru, South Africa or Taiwan, and including the incorporation of 10 first-time participating galleries.

Galería Hispánica’s booth at Art Madrid, photo by Sara Ortega.

This year, the wide and varied proposal of Art Madrid stands out for its increasingly international character and for a more contemporary artistic selection. Also, the fair reinforces its ongoing commitment to young creators and the most current forms of creation, as proven by the high number of artists under 40 (63), the choice of Rubén Martín de Lucas as Guest Artist or the Parallel Program main theme. In fact, the fair has developed a large set of educational and cultural activities that this year revolve around a very current and booming artistic genre, which we will soon announce.

Carolina Bazo, “Patrones”, photography, 2017. O-Art Project.

In the General Program, a large number of national galleries participate again, such as Madrid's Kreisler, Marita Segovia, Alberto Cornejo BAT, Fucking Art Gallery, Contemporary Hispanic (also based in Mexico City), Jorge Alcolea and Montsequi. From Asturias the galleries directed by Aurora Vigil-Escalera (Gijón), Bea Villamarín (Gijón) and Arancha Osoro (Oviedo) are returning participants too, while from Galicia, Luisa Pita (Santiago de Compostela) and Moret Art (A Coruña) also return to the fair. From the northern part of the Peninsula, Galería Espiral (Noja, Cantabria), Rodrigo Juarranz (Aranda de Duero, Burgos) and MH Art Gallery (Bilbao), as well as the newly participating Kur Art Gallery (Guipúzcoa), are joining us this year. From Valencia the new proposals of Alba Cabrera Gallery and Shiras Gallery are presented, as well as those of the galleries that are coming from Barcelona: 3 Punts, Miquel Alzueta and Zielinsky. In addition, the Galería Cornión (Gijón) and Víctor Lope Arte Contemporáneo (Barcelona), which is also present in the One Project programme, are being premiered at the Crystal Gallery.

Lantomo, “Darkness 06 Doll”, graphite, pastel and watercolor on paper, 2018. Galería BAT Alberto Cornejo.

Among the foreign participating galleries from the General Program, the Portuguese representation is highlighted with Art Lounge (Lisbon), Paulo Nunes-Arte Contemporânea (Vila Franca de Xira) and the newly incorporation of the São Mamede Gallery (Lisbon/Porto). Also participating for the first time are the French Galerie Barrou Planquart (Paris), the North American Lola & the Unicorn (New York), the South African Oda Gallery (Franschhoek) and the Peruvian art collective O-Art Project (Lima). The renewed selections of the German Schmalfuss (Berlin) and Robert Drees (Hannover), the French Norty Mécénat (Carrières-sur-Seine), the Taiwanese Yiri Arts (Taipei) and the Cuban Collage Habana (Havana) have return this edition as well.

View of Art Madrid, photo by Julia Mateo.

One more year, Art Madrid also features the One Project program. The project, designed to support and promote young artists whose careers are in an initial or intermediate state, takes place in a collective exhibition in a solo show format. This year, one of the great updates of the program is the incorporation of Nerea Ubieto, art critic and curator who presents a new proposal leaded only by female artists. This choice, as stated by Ubieto, is based “on the eagerness to level an unstable balance in which female participation in art fairs is still today unfair”.

Alejandra Atarés, “Cactus naranjas”, oil and acrylic on linen, 2018. Víctor Lope Arte Contemporáneo.

Under the title "Ficciones, máscaras y paisajes: el color como telón de fondo", 7 artists feature specific proposals for the fair, which, as the curator explains, invite us to build our own universes. In the program, the international presence is again highlighted, and the pieces by Rūta Vadlugaitė (with Contour Art Gallery, Vilna), Virginia Rivas (DDR Art Gallery, Madrid), Mara Caffarone (Granada Gallery, Comuna), Nuria Mora (About Art, Lugo), Sofia Echeverri (Flux Zone, Mexico City), Manuela Eichner (RV Cultura e Arte, Salvador) and Alejandra Atarés (Víctor Lope Arte Contemporáneo, Barcelona) will be revealed at the fair.

Pepa Salas Vilar, “Desiderare con l’anima”, mix media on canvas, 2018. Galerie Robert Drees.

in this edition, as the Selection Committee assures, the proposals are highlighted because of the increasing quality, the more rigorous selection, the growing international character and the ability to reveal the new possibilities in the world of creation. Also, they are articulating fully contemporary and well-connected discourses, drawing something of the map of our time, in contemporary art. We invite you to stay tuned to our news section where, little by little, we will present all the programs in detail. We await you in Art Week!

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.